Mayaudio Marketing – Online Marketing Tips & Strategy Advice

3 Ways SEO Marketing Can Help Your Business

3 Ways SEO Marketing Can Help Your Business

When you have a website it is like having a really big advertisement for your service or products. But unless you get it right, this website may never be found by the people who could become your customers. There are millions of websites on the Internet and a good portion of them are likely to be offering the same things as you. Not all of them can show up on the first page of the search engines.

The problem is that most people who are searching for something on the Internet do not look past the first page of results that come up for their keyword. So your website may never be seen – unless you do some simple SEO marketing.

Here are three ways such marketing can help your business: –

Firstly, the right SEO techniques can make your website show up on the first page of Google so it does not remain invisible. What are the ‘right’ SEO techniques? There are many ways to make your website show up, from the actual design of the website through to the content on it, the keywords used in the text, the value the text gives to your visitors, the images and/or videos used and the inbound and outbound links – and where they lead to. You may think that design has no bearing on the matter, but what if you were looking for hiking boots and came across a website that featured ballerinas or dancing shoes in its header image? Would you click on that one, or one that showed say, mountains along with hiking boots?

Mayaudio Marketing | Posted on April 3, 2023April 10, 2023 by Mayaudio Marketing

14 Tips for Creating Successful Adwords Campaigns

14 Tips for Creating Successful Adwords Campaigns

Adwords is a form of digital marketing and a way of advertising on Google that Slinky Digital Agency utilise. To start you need to find out what words people use to search on Google for your products or others like yours. Without searches for your product, an Adwords campaign will be wasted. You can use Google’s Adwords Keyword Suggestion Tool. This tool will tell you what keywords similar to yours have been searched for and how many times.

It also gives the cost of each keyword. This allows you to choose your keywords for both number of searches and cost. Once you find out these details, your AdWords campaign can get going, however, if you are a newbie to the world of AdWords, take care that you don’t just allow your money to drain down a bottomless pit. Here are some tips to help you.

Set up a daily budget, and don’t go over it.
Have a clear goal in mind. The usual goal for AdWords is to increase your sales.
Set up your ads with your target customer in mind, using keywords they will likely use.
Include the exact keywords that are in the ad on your landing page to ensure your ad is accurately worded and the end result is what the customer is looking for.
Include negative keywords targeting when setting up your ad. There will be some keywords that have different meanings or shades of meaning. Glasses can mean eyeglasses or wine glasses. So you need to weed out those people who are after something different.

Mayaudio Marketing | Posted on February 25, 2023July 26, 2023 by Mayaudio Marketing

WordPress eCommerce Tips To Help You Attract Converting Traffic

WordPress eCommerce Tips To Help You Attract Converting Traffic

Building an eCommerce website on WordPress is becoming increasingly popular. Popular eCommerce providers like Shopify and WooCommerce can be added to your website design, streamlining the entire eCommerce experience and making it easier than ever for the average person to set up a successful online store.

However, starting your first eCommerce website design with WordPress is far from easy – trust me, I learned the hard way! Simply driving traffic to your website can be near impossible if your pursuing the wrong marketing avenues, and days or weeks of low traffic and negligible conversions can quickly destroy your motivation and drain your funds.

To help you drive relevant, converting traffic to your new WordPress eCommerce store, we’ve put together the following list of quick tips. Enjoy!

Make sure that you use a professional theme and attractive design!

Sure, you might have a small budget when you start your first eCommerce store, but it’s worth investing the money to create a professional theme that’s consistent throughout your website. An attractive, well designed theme will encourage customers to explore your website, instilling confidence and making them more likely to make a purchase. On the other hand, a poorly designed theme will scare possible customers away, reducing your conversion rate and lowering your sales.

Mayaudio Marketing | Posted on December 21, 2022April 10, 2023 by Mayaudio Marketing

Finding Keywords You Can Easily Rank For

Finding Keywords You Can Easily Rank For

Whether you rely on SEO or paid advertising to promote your business website, one thing they both have in common is the need to research and establish the keywords which will bring you the best results.

It is at this early stage in the process that many business owners’ eyes start to glaze over, either because they are new and don’t have the first idea where to start, or they’ve tried before and got totally lost.

This is understandable as there is so much information published online about keyword research that it’s enough to make anyone’s head spin.

Firstly, let’s get the terminology right to clear up some confusion. For the purposes of SEO, a ‘keyword’ can be a single word, such as ‘dog’ or more than one word such as ‘dog training’. You might see some claim ‘dog training’ is a ‘keyword phrase’ and they are not wrong but for the most part we’ll call them keywords whether they have one word or more than one word.

The definition of a keyword is it’s a word or words which web users type into the search engines when they are looking for something online. For any given keyword which website owners want their sites to be considered relevant for in the eyes of the search engines and in particular Google, they will implement search engine optimisation (SEO) to boost their ranking.

Mayaudio Marketing | Posted on November 13, 2022April 10, 2023 by Mayaudio Marketing

7 Key Components Of An SEO Optimised Dental Website

7 Key Components Of An SEO Optimised Dental Website

If you are a dentist and your dental practice has its own website, have you ever stopped to ascertain if it is actually bringing you the number of new clients and patients that it should? No doubt you attract new clients from other sources such as personal recommendations, but, unless your website is ranked highly on search engines when someone locally is looking for a dentist, it is not providing you the benefits it should.

One way in which the ranking of your website can be improved is with search engine optimisation, or SEO, as it is more commonly referred to. SEO has many processes but one of its most important is to ensure that a website has all the elements it needs within its structure to help its search engine ranking.

Whilst there are SEO consultants and agencies that can do this work for you, it pays for you to at least have an understanding of what aspects of a website need to be optimised in order for its ranking to improve.

Taking this a stage further if you feel confident that you know your way around a website, many of these optimisation steps can be done by yourself but do tread carefully.

Whether you choose to bring in the experts, or want to try it yourself, here is a brief overview of 7 of the most components of an SEO optimised website. Some are quite technical, others rely more on common sense, but together they can boost your website’s SEO, enormously.

Mayaudio Marketing | Posted on April 6, 2021July 5, 2023 by Mayaudio Marketing

On Page SEO Technique to Rank on First Page

On Page SEO Technique to Rank on First Page

Are you starting a new business and need to put your product as well as your website on the front page of the internet? You need to understand that product placement and product exposure is relevant if you want to create a great environment for your product. SEO techniques have helped websites in the past to push up the ranks of the websites among their competitors. These techniques that boost SEO are a set of algorithms that are developed to help your website make it to the top of the recommended searches so that your website can facilitate more traffic.

On Page and Off Page Optimization:

When it comes to SEO techniques for boosting the rank of your website, there are two major factors that play a decisive role in helping your site: On Page and Off Page optimization. In this section we will take a comprehensive look at the On page SEO optimization techniques that are essential. Let me make it clear that you should not get confused with the terms On Page and Onsite SEO optimization since they are not at all synonymous. In On page optimization, a target keyword is chosen and optimized which can include keyword placement, heading, quality of the content along with a list of other factors.

Need for On Page Optimization:

Have you ever posted something on the internet and yet not got the rank you would imagine to get? Well this is because you have not systematically engineered your content to imbibe SEO techniques. On page optimization will help you get the boost in rank you desire if the website makes proper use of the SEO techniques which are a set of algorithms. Nowadays, Google and other search engines also consider other scores like social media votes, links, domain authority as well as references along with On Page SEO score to list the order of the websites when a keyword is entered.

Mayaudio Marketing | Posted on January 5, 2021July 1, 2021 by Mayaudio Marketing

How Web Design Plays an Important Part of Marketing

How Web Design Plays an Important Part of Marketing

Many people think of web design as the visual aspect of what they see when they surf to a website. This is mostly the header graphics and sometimes the images and text they see on the first page. However, website design is much more than this and a lot of it is even hidden from view. The cost of web design is usually you get what you pay for and Good web design makes the website easy to navigate, giving the visitor an experience that is pleasant and simple.

If your visitors get annoyed because they can’t easily find what they want, they will soon click off your website and look elsewhere for what they want. So website design that is wrong in any way will soon lose potential customers. That is why it is important to get it right the first time around.

Get to the point

It is not just the ease of use that is important. Visitors like to know within a few seconds if your website offers them what they want. So text should be clear and to the point. Links should lead them to further information or to the product or service they want. They should be placed where it is easy for visitors to find, not hidden among unnecessary layers of text.

If most visitors get to your page by clicking on your ad, it should be a landing page set up with little information on it apart from what the ad was about, a contact link or a link to the page that shows your product. This page should then lead the customer easily to the checkout and they should be guided along each step of the way by obvious buttons that tell them what to do.

Mayaudio Marketing | Posted on November 9, 2020July 1, 2021 by Mayaudio Marketing

5 Online Marketing Tactics For Home Security Businesses Part 3

5 Online Marketing Tactics For Home Security Businesses Part 3

Search Engine Optimisation (SEO)

No online marketing strategy for local home security businesses would be complete without SEO. This is the means by which many of your other online marketing activities come together, so that it is your website that rises to the top of Google when someone searches for home security companies.

Of course, any SEO campaign needs to be carefully planned, prepared for property, implemented effectively, and managed strategically, and it also takes a degree of patience, as SEO trends and results are not an overnight phenomenon.

However, if done correctly, the results will start to happen, and when they do, the increase in traffic from improved search engine ranking can be dramatic.

We should maybe have put the words ‘done correctly’ in capital letters because out of every campaign which hits the mark, there are many which fall short. Not because SEO doesn’t work, but normally because the business owner either tried it themselves or got their in-house marketing team to do it without really knowing what they were doing- and if not done correctly, it is easy to make SEO mistakes that damage your rankings.

SEO is something that takes time, knowledge, experience and also a number of special tools and software, so if you want your SEO done correctly, employ an agency with a proven track record, and the required tools already in place.

Mayaudio Marketing | Posted on October 5, 2020April 10, 2023 by Mayaudio Marketing

5 Online Marketing Tactics For Home Security Businesses Part 2

5 Online Marketing Tactics For Home Security Businesses Part 2

Social Media

Social media can mean different things to different people, and even within the world of business marketing, it is used in many different ways.

For example, within social media sites such as Facebook, you can implement a PPC campaign, of the type we mentioned in the previous section.

However, here we are not talking about paid ads, but rather using social media as a means to attract, communicate with, entertain, build relationships with, and connect with potential and existing customers.

The means we mention include creating content that you publish on your social media pages and accounts. That content can have a number of functions and take several forms.

It can be written text, images, videos, audio, infographics, and even live events as they happen. As for the purpose of these, it is limited only by your imagination or that of the agency you have employed to manage your social media.

Mayaudio Marketing | Posted on September 5, 2020April 10, 2023 by Mayaudio Marketing

5 Online Marketing Tactics For Home Security Businesses Part 1

5 Online Marketing Tactics For Home Security Businesses Part 1

If you own or manage a home security company, it is more than likely that you have a fair level of competition within your local catchment area. After all, home security is one of those industries which is evergreen so there is always a demand for it. It also benefits from advancements in technology, so new products regularly launch within the sector.

This creates a win double for home security companies, like Alarm Systems Perth, with lots of new potential customers and clients looking to have their first home security installed, coupled with existing customers who may be looking to upgrade or enhance their existing system.

However, where there are customers, sales, and profits to be made, there is also going to be other businesses competing for those very same customers, sales, and profits. The result, a thriving, but an incredibly competitive marketplace, and where there is competition, there are always going to be winners and losers.

Presumably, you want your home security business to be a winner, and one of the primary ways you can achieve that is to ensure that your online marketing activities are the right ones and that they are implemented effectively.

For most home security companies that operate at a local level, those activities are likely to be contracted out to a local marketing agency rather than in-house. That being said, there are some who undertake their own marketing, and to fair, some, though not all, do a decent job.

Mayaudio Marketing | Posted on August 5, 2020April 26, 2023 by Mayaudio Marketing

When Can I Legally Make Someone Redundant?

When Can I Legally Make Someone Redundant?

In Australia, redundancy is a serious topic that you need to understand as an employer. Making an employee redundant without following the correct procedure can have serious consequences and, in bad cases, can even lead to unfair dismissal claims against you.

Because of this, we decided to put together a short guide to help you decide whether or not you can legally make a position redundant. As always, remember that this information is not meant as legal advice and that you should always speak with an experienced lawyer if you’re unsure about your rights and responsibilities.

First, What Is Meant By Redundancy?

Redundancy refers to the act of terminating an employee’s contract because their position is no longer required. In general, there are two situations which can result in legal redundancy. They include:

When an employee’s job doesn’t need to be done anymore. This may be because of new technology, a shift in workplace procedure, or because their role has been merged with another.
When a company goes bankrupt or otherwise shuts down, meaning there isn’t a job to do anymore.

A few examples of situations where an employee can be legally made redundant include:

When new technology or machinery is introduced to the workplace that takes over work that was previously performed by the person in question.
When a business downsizes, and thus requires fewer employees.
When a business closes down or relocates to a different state or country.
When a business’s structure changes due to a merger or takeover.

Remember that it’s extremely important to ensure you’re following the rules if you decide to make a position redundant. Otherwise, you may end up facing serious penalties.

Mayaudio Marketing | Posted on May 28, 2020June 11, 2020 by Mayaudio Marketing

How To Ensure Your Website Is Ready for Google’s Mobile First Index

How To Ensure Your Website Is Ready for Google’s Mobile First Index

The massive increase in the use of mobile and hand-held devices in recent years has meant changes in the ways virtually every offline or online business operates. That applies every bit as much to Google and search engine companies as it does to other industries, and as they amend their algorithms and ranking criteria to take account of the growth of mobile use, it also has huge implications for SEO.

Google has already started changing its results index as the numbers of desktop searches declines, and the number of searches coming from mobile devices increases. These changes mean that Google is giving ever-increasing prominence to mobile-friendly websites versus those sites that can only be viewed properly on desktop devices.

If you own a website you need to be aware of this switch, and more importantly, get your web designer to take appropriate actions to ensure that your website doesn’t get pushed down the ranking because it is not compatible with Google’s mobile-index. The steps required are not as difficult or as complicated as you might imagine, but they do need some time, and more importantly, some thought in terms of how your website operates.

It may be the case that your website is already on Google’s mobile index, and if you have installed Google’s Search Console, you will have been notified about this. If your website uses WordPress, then the theme you are using should have a mobile-friendly format. Using the search console, you can also access data relating to how Google’s spiders and bots are seeing your website and the degree to which your website ranks well for mobile against its desktop version.

Where your mobile-index ranking is struggling against your competitors, there are some of the ways you can introduce an SEO strategy to steer your website towards being more mobile user-friendly.

Mayaudio Marketing | Posted on August 31, 2018October 6, 2020 by Mayaudio Marketing

Google AdWords For Law Firms – Is It Worth It?

Google AdWords For Law Firms – Is It Worth It?

Today’s major debate among lawyers and law firm marketers is centred on Google AdWords marketing. As a law firm, is it worth using AdWords? If so, how should it be used to get the most out of it?

To begin with, we’re going to say yes, Google AdWords marketing for law firms, such as Family Lawyers Perth, is worth it, but only if it’s one right and only if you have a large marketing budget. If your marketing budget is limited, there are other things, like social media, that you need to focus on first to ensure you are getting the most for your money. Let’s have a look at this in more detail.

AdWords Is Expensive For Lawyers

You probably know that Google Adwords is extremely expensive for family lawyers and law firms. Unless you are focusing on very non-competitive location-specific keywords, then you can expect to pay a lot every time someone clicks on one of your ads. This can quickly chew up your advertising budget, giving you limited visibility and limited returns for the amount of money you have spent.

SEO Is A More Affordable Option

If you have a limited online marketing budget, your best option is to focus on SEO (Search Engine Optimisation). When done right, SEO can help your website appear at the top of the search engine results pages for a number of relevant keywords. It is quite affordable when compared to AdWords marketing, and it provides a long-term solution rather than the short-term visibility of AdWords.

Mayaudio Marketing | Posted on March 31, 2018April 1, 2023 by Mayaudio Marketing

How Can I Improve My Law Firm’s Search Engine Rankings?

How Can I Improve My Law Firm’s Search Engine Rankings?

As a law firm, online marketing probably provides one of your main sources of clients. However, online marketing can be expensive, which has led to a lot of lawyers and law firms turning to Search Engine Optimisation (SEO) to drive more traffic to their website, and to increase the number of potential clients contacting them.

However, SEO can be difficult if you don’t know what you’re doing. While a lot of law firms choose to employ a digital agency or marketing consultant to take care of their SEO for them, it is possible to do it on your own. The following are some of the actions that you can take to improve your firm’s search engine rankings:

Make Sure That You Include Your Name, Address & Phone Number On Every Page

As a local business, your law firm’s website will be much more accessible to Google search engine crawler bots if you have your address, name, and phone number clearly listed on every page. The best spot for it is usually the bottom right hand corner, but this will vary depending on your site design. Make sure that your address is correct, as it is essential when it comes to appearing in location-based searches.

Make Sure Every Page Focuses On A Keyword/Phrase

When you are creating content for your website, it can be hard to work out exactly what you should be focusing on. Search engine crawlers take keywords and keyword phrases into account, so make sure that you establish a specific keyword for every page on your website. Make sure that they keyword is closely related to the subject of the webpage, and make sure that you don’t overuse it.

Mayaudio Marketing | Posted on February 18, 2018November 5, 2019 by Mayaudio Marketing

5 Reasons Why You Should Get Your Books In Order Today

5 Reasons Why You Should Get Your Books In Order Today

Unfortunately, a lot of small business owners don’t keep good records. Their paperwork is often all over the place until the night before they have to submit their BAS statement or annual tax return, which leads to a mad rush to get paperwork in to the Australian Taxation Office (ATO) in time. This can lead to all sorts of problems, including things like mistakes with your paperwork and penalties from the ATO. Here are our top five reasons why you should get your book keeping in order today:

It will save you time:

Although you might feel like you are spending a lot more time doing your bookkeeping if you keep on top of it every week, you will definitely save time. Filing everything in the right spot for future reference is much easier while things are fresh on your mind. If you aren’t sure about the best way to go about your bookkeeping, then consider speaking to an experienced accountant to get you started.

It will save you money:

For a lot of small business owners, completing their BAS statements or annual tax returns consists of collecting all of the paperwork that they can find and giving it to their accountant. Unfortunately, this means that the accountant will have to spend hours sorting through all your paperwork to find any documents that are important or relevant to them. This will end up costing you a lot more than if you were simply able to give your accountant a couple of files of well kept records.

Mayaudio Marketing | Posted on October 22, 2017November 5, 2019 by Mayaudio Marketing

Smart Ways to Merge Content Marketing with SEO

Smart Ways to Merge Content Marketing with SEO

Getting your blog or website up is need of some boosting that can help them get the reviews as well as the rankings when a customer types in a keyword. SEO Sydney Pro advise that content marketing and SEO tools are the techniques that will aid your website to become more stronger as well as more popular. These two types of techniques need to be used alongside each other to extract as much internet traffic it can get. Understand that running them as separate campaigns will not have as much benefits as much as you would have got if you used them together.

In this section, we have listed some effective tactics for linking your content marketing with your SEO:

Interesting Content

Most of the people refer Wikipedia for their knowledge. This implies that if your content is somehow referred by Wikipedia, there will be a tremendous boost in your rankings. Thus you need to make your content extremely informative, easy to understand as well as descriptions with visual aid. Wikipedia has a turnout of around a 100,000 people per month. If a fraction of these people read about your link or paste your link, you will be rewarded with good ratings.

Make use of quality content

This is perhaps the most important part of getting good ratings and merging content with SEO. You need over stuff keywords into your content for the purpose of good rankings. Make sure that you, or your SEO experts such as Oxygen Marketing, use quality contents that are devoid of plagiarism and which include informative and unique content. Write informative and quality blogs that feature approximately 2000 words which has been calculated as one of the attributes of a good SEO tactic.

Mayaudio Marketing | Posted on May 17, 2017September 3, 2020 by Mayaudio Marketing

How a Financial Planner can Help You Start Your Business

How a Financial Planner can Help You Start Your Business

Do you have a great idea for a business? Many people get wonderful ideas, but they don’t think them through fully and so are more at risk of failure. If you have an idea about starting up a business, it can pay to speak to a financial planner to help you clarify matters. No business can run without some kind of financial planning to ensure its success.

A financial advisor can help you analyse your business idea in the following ways:

They will discuss what goods or products you will sell or what services you will offer.
They will help you decide whether your idea is feasible.
If your idea is great, they will tell you how to protect it so it is not stolen.
You can discuss with them whether there is a market for your product or idea
If you don’t have the right skills, they may suggest what you need to do to get them
They can point out your competitors
You can discuss with them what difference your idea has from what is already available
Last but not least, they will talk about finances with you and help you to write the financial part of your business plan.
They may even suggest investors who are likely to be interested in financing your business.

Mayaudio Marketing | Posted on February 20, 2017November 5, 2019 by Mayaudio Marketing

Top 5 Latest SEO Strategies

Top 5 Latest SEO Strategies

If you are not content with the rankings of the content you have uploaded which can be in the form of a blog or else a website then it may not be the problem of the product you have designed or the quality of the content you have written, it is probably the way you have presented the product to the traffic on the internet that has stunted the growth of the product. SEO techniques are the solution to the problems you are facing. These techniques are an algorithm that is created that abides by the laws of the search engines to optimize the search result of your page. In this section we will take a look at the 5 major SEO techniques.

Create an Influencer

It is mandatory to have an influencer if you want your ranks to be boosted upwards. An influencer is a person who can link your blog or your website to the general public. This person needs to have public appreciation and be a master. Having such a person is a great SEO technique that will help you garner more views from the internet traffic.

Content Marketing Strategy

Every time you need to put a product out there on the internet may that be a blog, a research paper or any other text document, you need to make sure that you have a content marketing strategy in place. This means that you need to have links that refer your website or your piece of work. This has a direct relation to domain authority and sends Google a confirmation that your website is in use which will result in a boost in your ranking.

Generating backlinks

Using the above two strategies will help you produce better backlinks to support your link, called link building. The objective of this SEO is to get maximum number of people to link up with you. To aid you in this matter, you can either get a good Public Relations company or an SEO company to back you up since they have the tools and good digital exposure for your product. You can also get your competitors sites analyzed and learn how they have got their SEO built. Reverse engineering can be done for your website.

Mayaudio Marketing | Posted on January 23, 2017October 6, 2020 by Mayaudio Marketing

The Lease and Your Lawyer

The Lease and Your Lawyer

One of the main things to have when running your own business is to have professional advisors. These would include digital marketing consultants and someone to handle legal issues. Your lawyers would be on hand to handle any legal matters or even a crisis, should one develop. While most business owners have consulted solicitors when setting up a business, often they think there is no need to keep in contact because they expect it to be trouble free in the days ahead. This may not be the case.

Lawyers will actually be needed for many of the normal things that are required in business. What about that lease you are about to sign? Do you really understand all the implications in it for your business? If the lease is drafted by the landlord’s solicitor, it will be to his favour, not yours. There could be clauses that prevent you from doing many things with your business and will cost you a lot of grief if you go against what is written there.

Mayaudio Marketing | Posted on January 18, 2017October 19, 2022 by Mayaudio Marketing

Will Your Small Business Become a Statistic?

Will Your Small Business Become a Statistic?

Many people who start up a small business see no need for a business plan, insurance, proper organisation or even a lawyer. They quickly join the ranks of those businesses who disappear, to be found only in the statistics of failed businesses. Choosing lawyers to help you set up and run your business is just as important as having a business plan and getting insurance.

For a start, business solicitors can quickly identify any legal issues that your business may have and help you to avoid them before they cause trouble, such as a heavy fines or other penalties. While you are not likely to need their services every day of the week, it is good to have the same legal aid that helped you start up to advise to inform you in the days ahead, when you need it.

Using the same lawyers will ensure they know about your company and will avoid the need to explain all the details over again, thus your advice will be gained much more quickly; important when you have such a lot to do.

Why you need a business plan

Of course, devising a business plan before you start is also going to help your business grow and be successful. But if you didn’t have one at the beginning, it is never too late. A simple business plan will help you to decide on and remember your aims and goals and keep you on track with developing your business in the most efficient way.

It is easy to get so caught up in the day to day running of the business that you forget what your first aims and goals were, or you just don’t have time to think about them. Having it down in black and white will enable you to scan it quickly from time to time and give some thought to how the business is doing.

Mayaudio Marketing | Posted on September 22, 2016October 6, 2020 by Mayaudio Marketing

Heed Well This List of Advice For PPC Marketers

Heed Well This List of Advice For PPC Marketers

Digital marketing advice from Search Marketing Standard has a list of things every internet marketer should know (but probably doesn’t). OK, a couple of these points might be old news, but a couple more of them surprised even us.

One point about adult ads: It seems a paradox that you can advertise adult-focused products and services on Google AdSense, but you can’t have a page with adult-oriented content (ahem, porn) and have Google AdSense ads displayed on that page. What gives with the double standard there, Google?

Also, the prohibition against advertising weapons strikes us as a slippery slope. What about Martial Arts defense classes? Mace canisters and alert whistles? Hunting gear? “Weapons” is a pretty broad definition, and a quick check of sponsored links in a SERP for any kind of weapon will show a plethora of ads from sporting goods stores and the like. Even “brass knuckles”! What gives, Google?

Mayaudio Marketing | Posted on September 19, 2016November 5, 2019 by Mayaudio Marketing

4 Keys to Google AdWords Optimization

Google AdWords is one of the most promising techniques that is used by the startups as well as established markets to market their product. These AdWords help in garnering more customers onto your website. These AdWords provide for a playing levelled field for startups as well as for SEO backed industries for internet traffic marketing. 2016 saw a huge rise in the number of Google AdWords Marketing implementation by companies for their products. If you are a startup, you surely need to learn about this and implement it in your analysis. In this section we will take a look at the 4 major keys for AdWords Optimization.

Keys for AdWords optimization:

Mayaudio Marketing | Posted on June 12, 2016November 5, 2019 by Mayaudio Marketing

10 New Rules of Content Marketing

10 New Rules of Content Marketing

Content Marketing is one of the primary necessities of increasing your ranks when your product gets searched on a search engine. You need to incorporate good content marketing strategies along with SEO techniques if you plan to build a great ranking for your company. In this section we will take a look at 10 of the best rules that you need for content marketing.

Listen to your audience

Whether you are doing the work yourself or employing a digital agency to do it for you, make sure that you listen to your audience so that you understand what they want to change in the company or in the way you handle your business. Since it is the customer’s market, you need to pay close attention to every detail.

Be Real

You need to have strategies that will help your grow by keeping in mind the necessity of the customer’s needs. Even if you have a great strategy but the customers do not want it, you need to try to satiate your customers with something else.

Focus

Make sure that you focus your energy towards a single section or fragment of people. Try to appease the complete crowd and you will end up having nothing.

Rule of One thirds

The rule of one thirds is that one third of the content should be original content, one third should be influencer based and one third should be licensed.

Visual content

Do not try to post bad visual content on your page. Make use of authentic and enticing content that include videos and photos to get your customer hooked.

CMS

Make sure to get a CMS and regularly check if it is working for you. Choose the right software and platform since CMS is the answer to your problems and will help you stay organized and will also make sure to scale your content.

Mayaudio Marketing | Posted on April 12, 2016November 5, 2019 by Mayaudio Marketing

Hacking the SEO puzzle for SME’s

Hacking the SEO puzzle for SME’s

The days are gone when you have to pay lump sums of money for marketing your SME. There are a myriad ways to market your product online through the means of the SEO’s. Make sure that you use these new age tricks to help you business flourish. In this section we will take a look some of the SEO techniques that will help your SME thrive and you will not have to spend your life savings on these techniques.

SEO techniques for better SME marketing:

Getting hold of Influencers

Like the word suggests, influencers are people on the world wide web who have a command over the masses due to their profession, experience etc. If you want Influencers to invite or write up positively about your SME, you need to create alliances with them by:

Connecting a client and the influencer
Recommending a new website the influencer may be interested in.
Give honest and intelligent answers to their opinions so that you are in the limelight.
Share their ideas in your community
Help them in their problems which can be SEO or content related on their websites.

Affiliate Marketing

This is great way to get ahead of the market when you have lesser resources in your kitty. You can let others invest and market your product for you and give them a percentage of the profits. This is also an example of performance based marketing. There are many examples of websites like Hasoffers who will help you connect with the marketing agency who will market your product.

Mayaudio Marketing | Posted on December 29, 2015November 6, 2019 by Mayaudio Marketing

How Adwords Work For Your Business

How Adwords Work For Your Business

What are Google AdWords?

If you are a small business, you need to understand that most of the internet traffic uses Google to search for their desired products. Google AdWords is the component on the internet that gets you the desired traffic onto your website. So if you are planning to make a huge splash in the market, make sure to get Google AdWords for your product. These AdWords entice customers and drive them to your website. In this section we will take a look at some of the advantages of using Google AdWords for your business.

Advantages of Google AdWords:

Getting Viewed

If you are a startup and want your website to be on the top ten searches of Google search, you must know that you are playing in the big league and competing with the big industries that have used SEO techniques to get their business on the top. But with the use of business AdWords you will have a leveled playing field which will give you equal opportunity of being viewed if you have similar products. Or you may be even highly ranked if you have better products than the competitor.

Mayaudio Marketing | Posted on October 2, 2015November 6, 2019 by Mayaudio Marketing

How to Design Emails That Always WOW Readers

How to Design Emails That Always WOW Readers

About Designing Emails:

As a company you need to send emails to various people to convert them into your customers. It is through these emails you will have the capability to show them your product and capture them as a customer/client. This is one of the main reasons that you need to design your emails in a standard and tested way that will help you get a better conversion rate. In this section we will take a look at some of the most basic yet effective ways that will WOW your readers.

Some basic qualities of a perfect mail:

You need to maintain a minimum word count in your subject line so that the potential readers are not bored of your product. They need to understand the highlights of the product in the shortest possible way. Make sure that your subject line does not have more than 50 words.
Make sure that you have a replying email address the customer can reply back to you. This is one of the most important features of building a customer friendly email. Never use the “noreply@company.com” which does not allow the users to reply back to the company.

Never try to make the readers open the emails on false pretences. This will help you get the clients open the mail but these clients will also report you or unsubscribe you if they find out that you are cheating

Mayaudio Marketing | Posted on September 15, 2015November 6, 2019 by Mayaudio Marketing

7 Tips to Make Your Email Marketing More Successful

7 Tips to Make Your Email Marketing More Successful

Many businesses send emails out to their customers, having offered some incentive for them to sign up first. We have all heard the old saying that the gold is in the list, but unless that list actually opens your email there won’t be any gold within sight.

There are many ways to make your email marketing more successful.

Here are 7 tips to help you.

As mentioned, getting those emails opened to start with can be a challenge. When an email comes into the inbox, all the recipient sees is the headline. So if you are having trouble getting your emails opened, you need to pay attention to what intrigues people. In fact, humour and mistakes that others make are two biggies. People love to laugh and if they know your email will do that for them, they will be eager to open it. They also like to know that other people made a boo-boo because it makes them feel better about doing similar things. Plus, it also makes them feel slightly superior if they haven’t made the same mistake. So your email heading can be something outrageously funny or even just outrageous, or it can tell them what mistake you made and how you fixed it. Or perhaps you can recount a mistake someone else made and how you – and they – can avoid it.
Keep your email simple, short and to the point – including the joke, if you tell one. No one has time to read lots of unnecessary information. Your recipients have busy lives too, so respect this and send short notes with bullet points. For further information, include links they can click on if they want to.

Mayaudio Marketing | Posted on August 17, 2015November 7, 2019 by Mayaudio Marketing

How to Get Better at Email Marketing

How to Get Better at Email Marketing

As a company, you will be sending important emails to your clients either for hooking them onto your product or to give them new insights into your product. Your email should be informative as well as it should follow a set of rules that have been proven to get people to convert faster. Since Email Marketing is such an integral part of marketing your product we have taken the liberty to help you get the best email marketing tips.

List of Email Marketing tips:

Your subject line should be short and sweet so that the people reading it do not get bored of the lengthy subject line you have written. Make sure that the subject line has a distinguished punch to it so that people feel more and more intrigued to open and read the email. The subject line should not have more than 50 characters.
Make sure that the users have the liberty to reply to your messages at all times. Having a ‘noreply@company.com’ will not help your business grow. You need to understand that the customers need to talk about your product and ask queries to you regarding the subject. The above mentioned email addresses not only makes your company look non-responsive but it also reduces the percentage of your customers.

Make sure that you personalize the emails so that the person on the other end does not feel like he is talking to a robot. Use the names of the people you are referring the email. It is obvious someone loves to read his/her name at the beginning of an email.

Mayaudio Marketing | Posted on July 25, 2015November 6, 2019 by Mayaudio Marketing

Social Media Marketing Explained

Social Media Marketing Explained

Social media marketing (SMM) is a way of marketing goods or services using social media sites such as Facebook, Pinterest, Twitter and so on. One way to do this is to have buttons for sharing on your website, then when someone finds what they want, they can immediately show it to all their friends. Very often the comments they make about a product or service go viral, so it is essential that what they say is good, rather than bad.

However, even if bad comments are posted it gives business owners the opportunity to get into the conversation to limit the damage or explain what the problem was and how it is being fixed. People love to feel that they are being heard and social media gives them a voice to comment or in some cases rave on about the product they love – or hate.

Some businesses think that even bad comments are good in that they stir interest as everyone jumps on board to see what the trouble is. If that trouble can then be resolved in a calm and lucid manner, it gives everyone a chance to see that the company is interested in what their customers need. This can be very good for the company and can actually help to establish their reputation as a business that cares about their customers.

It is also helpful for a company to hear exactly what consumers need. If you market white t-shirts and many people on Facebook say how they love the t-shirt but would prefer a specific colour, then it gives your company the chance to add that product to your range. This can certainly increase sales, especially if you mention that such a shirt was requested by x number of people so here it is.

Other social media such as Twitter is good for letting your followers know when a product is available, without having to set up a Facebook page or take ages to draft content. With just a few words and a link, you can give consumers a chance to find the product they want and they can easily and quickly re-tweet the information to their friends and followers. This becomes like a ripple effect that can widen out to include many more people than you may have imagined.

Mayaudio Marketing | Posted on June 19, 2015November 6, 2019 by Mayaudio Marketing

Why Search Engines Frown on Black Hat SEO Marketing Techniques

Why Search Engines Frown on Black Hat SEO Marketing Techniques

To understand why search engines frown on Black Hat SEO marketing techniques, first you have to know exactly what they are. In general terms, black hat marketing is trying to hoodwink the search engines into placing your website high in their rankings so it will appear on the first page of the results for a given keyword.

There are many ways you can do this, but be warned; if the search engines catch onto it, your website could become history and you will lose any benefit you may have achieved with those extra customers or higher ranking.

Basically, search engines are in the business of helping people find what they want. If they don’t do this well, people will not want to use them. Black hat methods of marketing often lead searchers to websites that are spammy or that offer something they are not interested in – or to a website that does not give them the value that they could and should have found. They tend to blame the search engines rather than the website owner.

Black hat marketing techniques include: –

Using purchased links or link farms to get links to increase their traffic
Keyword stuffing – overuse of keywords
Invisible text such as white text on a white background can be picked up by Google bots
Doorway pages
Adding keywords unrelated to text – slightly different from keyword stuffing
Changing the contents of a page completely after it has been ranked
Cloaking – the practice of hijacking a link to take clickers to a page different from what they expected.
Duplicate content – using the exact content another website has used.

Mayaudio Marketing | Posted on April 28, 2015November 6, 2019 by Mayaudio Marketing

Top Email Marketing Tips

Top Email Marketing Tips

Email marketing is one of the most popular ways to conduct business simply because it is quick and easy. Websites like AWeber and MailChimp make automation easy; you can schedule a whole host of emails to go out at certain times and dates, find and insert images more easily and even segment your customers in order to market to them more effectively.

However, not everyone can write an email in a way that is effective. Businessmen and women may be super stars at running their business, but not at writing copy. They may get caught up with business and forget to get those emails out, or they may delegate to someone else who does. There are many ways to wreck what should be a good marketing strategy, so here are some tips to make the whole business easier.

Since conversion rates for email is said to be four time higher than social media give visitor to your website a specific gift for signing up to your list. This can be a private showing of your new goods, a downloadable PDF or eBook with valuable information, or something else of value to your target audience.
Use a double opt-in where each person has to click on something to give you permission to send them email. This weeds out those who are not terrible interested. A small, interested list will convert better than a large one that is not interested.

Mayaudio Marketing | Posted on February 15, 2015November 6, 2019 by Mayaudio Marketing

How to Avoid Keyword Research with Adwords

How to Avoid Keyword Research with Adwords

If you have little time and hate keyword research you’re in luck because Google has Adwords Express. These are automatically generated adwords campaigns that you don’t have to do very much research to get them up and going. However, you do have to have your website set up and bringing in at least some traffic to start with. So how does Adwords Express work?

Keywords for categories

All you need to do is tell Google what keyword or keyword phrase you want to use. It is usually a broad match keyword so that the keywords Google generates automatically have a good chance of being the ones that are suitable for your product. Google then observes search trends about this keyword and automatically sets up a campaign based on that information. This is ideal for a niche that is large as it can bring in many keywords that people use to search for the product or service. For instance, if you do website design, that would be your keyword and Google would use similar ones such as ‘top website design’ and ‘website design company’. It is very accurate for a broad genre.

However, if you want to advertise in a narrow niche, it doesn’t seem to be as accurate as it doesn’t worry about negative keywords. That is, those keywords that sound the same but have a different meaning. So people may click on your ad and use your budget up for no results, as they were after something quite different. This problem can be minimised by taking care with your headline.

Mayaudio Marketing | Posted on December 7, 2014November 6, 2019 by Mayaudio Marketing

Web Design Trends to Boost Conversion

Web Design Trends to Boost Conversion

The web design is one of the most important things that will help you either build or deteriorate your business. Analysis has proven that your clients will determine the quality of your site just by taking a look at your website. These customers make up their mind just within a fraction of a second. You need to ensure that you have the right mix of the following components so that the users fall in love with your website. It is only due to proper designing of interior pages that will help you have better conversion rates.

7 Tips to boost your conversion rates from the experts at Cheap Web Design:

Full width Images

Analysis has proved that having a large width image will help your company have a better effect on the masses rather than small and clumsy images. It helps people to wait and take a look at the images and read. It is better to use happy people or use cinemagraphs to represent your layout. This will help people get more attracted to your website.

Split Screen

Your company may have multiple products to offer. You need to help your customers instantly on to the relevant page so that they do not get distracted or bored. For this purpose you can you can use the split screen layouts which basically splits the screen into a desired number of proportions to help target your audience.

Monochromatic Colors

You need to have monochromatic colors in your CTA (Call to Action) and it should definitely stand out from the rest. The CTA should be vivid on a neutral background or should be contrasting in nature. This will help catch attention of more people on the internet.

Mayaudio Marketing | Posted on November 12, 2014November 6, 2019 by Mayaudio Marketing

How Web Design Can Drive Your Marketing Strategy

How Web Design Can Drive Your Marketing Strategy

Statistics show that a visitor to any website makes up their minds about it within the first five seconds. Sometimes it takes even less time than that. If your website looks spammy or unprofessional, most visitors will not convert to customers. There are many ways to get traffic, but once it lands on your website, good web design can keep it there longer.

Excellent web design can convert that traffic to paying customers and even, to repeat customers. This is usually what a business website aims to do. Unfortunately, many fail miserably at this goal. There are many components of a website that can make it attractive to visitors and convert them to happy customers. Having a page that load quickly and contains all the visitor needs to know without allowing any distraction from the end goal can be considered a successful one, especially if that website contains everything necessary to keep the customer safe and provide for their needs.

Don’t throw your budget down the drain

Using a professional responsive website designer can be one way to ensure your business website is a success, but many people starting out are on a budget and try to do it all themselves. They are not likely to succeed unless they have some experience in design and website building. Unfortunately, businesspeople who are on a strict budget tend to choose cheap options with companies who offer a great deal but don’t come through with a great website.

Mayaudio Marketing | Posted on October 2, 2014November 6, 2019 by Mayaudio Marketing

3 Important Components of SEO Marketing

3 Important Components of SEO Marketing

SEO stands for Search Engine Optimization, so SEO marketing is basically using the search engines to market your business. However, there are good ways and bad ways to do this. The good ways may take more time and effort, but they will ensure that your website is not penalised by the search engines – and they will give value and a good reputation to your website for many years to come.

The ‘bad’ ways – known as black hat SEO – are frowned on by search engine and as they become ever more vigilant, will eventually lose their value to your business and you may even find your website banned. Another reason to work on the good or white hat ways is that it is free; at least, it can be free if you do the work yourself. And who better to do it, since you are the one who knows your business better than anyone else?

There are several components of SEO marketing: –

Mayaudio Marketing | Posted on June 14, 2014November 7, 2019 by Mayaudio Marketing

Why Is Responsive Web Design Important For Your Removalist Website?

Why Is Responsive Web Design Important For Your Removalist Website?

If you’ve recently created a new website for your removalist business, you may have come across the term ‘responsive design’. Most removalists like Removalists Perth don’t have any idea what technical terms like this mean. However, it’s important to understand them so that you can optimise your online presence.

It can be hard for people like removalists and other small business owners to establish an online presence. It’s important to make sure that you’re website is well designed and attractive. It’s also important to make sure that it performs well on all devices. This is where responsive design becomes a major factor.

What Is Responsive Web Design?

Basically, responsive web design refers to the practice of making website ‘responsive’ to different devices. The appearance of a responsive site will change according to the type and size of the device that it is being viewed on. This means that the user experience is optimised for everyone, rather than just people who are browsing on a computer.

The major benefit of using a responsive website is that it will be attractive and well-designed on a range of mobile devices. This is essential since over half of the world’s internet searches are done using a mobile device. If your website isn’t mobile compatible, you will be losing a lot of potential clients.

Mayaudio Marketing | Posted on June 11, 2014November 7, 2019 by Mayaudio Marketing

6 Myths about SEO

6 Myths about SEO

Search engine optimisation (SEO) is a way of getting a better rank for and more traffic to your website using non-paid methods such as high value content and links. However, like many Internet based things there is a lot of misinformation out there which leads to myths about SEO and SEM, which simply means search engine marketing.

It is a good idea to find out what is true and what is false whether you want to have a successful web business or use a website to enhance your bricks and mortar business.

Here are six myths about SEO:-

All SEO techniques are spam so it is something to be avoided at all costs. This is simply not true, even though some techniques certainly are spam and you can create a website using spammy methods of SEO. However, serious business people who value the integrity of their website and the reputation of their business will make it their business to find out what those black hat methods are and avoid using them.

Not everyone understands SEO fully, and this leads to further misconceptions, especially since what once worked may not now be applicable. One of these misconceptions is that meta tags and meta descriptions will help your page rank higher. While this may have once been the case it is no longer true as search engine algorithms have changed. However, having relevant keywords in your meta tags and descriptions will certainly help people find your website if they use those keywords in their search. So having relevant keywords is still good for your traffic and hence, potential sales.

Mayaudio Marketing | Posted on March 25, 2014November 7, 2019 by Mayaudio Marketing