Adwords is a form of digital marketing and a way of advertising on Google. To start you need to find out what words people are using to search on Google for your products or others like yours. If there are no searches for your product an Adwords campaign will be wasted. You can use Google’s Adwords Keyword Suggestion Tool. This tool will tell you what keywords similar to yours have been searched for and how many times.
It also gives the cost of each keyword. This allows you to choose your keywords for both number of searches and cost. Once you find out these details, your adwords campaign can get going, however if you are a newbie to the world of adwords take care that you don’t just allow your money to drain down a bottomless pit. Here are some tips to help you.
- Set up a daily budget and don’t go over it.
- Have a clear goal in mind. The usual goal for adwords is to increase your sales.
- Set up your ads with your target customer in mind, using keywords that they are likely to use.
- Include the same keywords that are in the ad on your landing page to ensure your ad is accurately worded and the end result is what the customer is looking for.
- Include negative keywords targeting when setting up your ad. There will be some keywords that have different meanings or shades of meaning. Glasses can mean eyeglasses or wine glasses. So you need to weed out those people who are after something different.
- Target the ads by using exact match, close match and broad match keywords. You can also use geo-targeting to only have people in a certain country click on your ad.
- Remember that many more people access the Internet from their mobile device, so use the mobile preferred ad for these consumers. Also make your landing page mobile friendly.
- Test and analyse your ads constantly. Use the analytics program to find out all the details so you know which ad is giving the best return, otherwise your money will be wasted funding an ad that is not cost-effective.
- Conversion tracking will help you to see which ads convert to customers. You can then pause the other ads that are not giving a good return.
- Remember that adwords settings can be tweaked while the campaign is running. This can be useful to get a better return.
- Use Google’s remarketing option that gives you information such as who is statistically most likely to convert to customers. This has to be configured correctly in Google Analytics.
- Google has a great deal of free training to help you through the turbulent waters of adwords. It’s silly not to take advantage of it.
- If you can’t understand a word of the training, get someone on your side who can, even if you have to pay them. Learning to do something properly is an investment that can pay dividends in the future.
- It may even be worthwhile to pay an adwords expert to do it for you until you begin to see the light.
Adwords don’t cost all that much if you set a minimum daily limit, choose keywords that are not too expensive and don’t forget to pause the campaign if it is not making money. This can be one way of testing the waters without losing your shirt.