Search engine optimisation (SEO) is a way of getting a better rank for and more traffic to your website using non-paid methods such as high value content and links. However, like many Internet based things there is a lot of misinformation out there which leads to myths about SEO and SEM, which simply means search engine marketing.
It is a good idea to find out what is true and what is false whether you want to have a successful web business or use a website to enhance your bricks and mortar business.
Here are six myths about SEO:-
- All SEO techniques are spam so it is something to be avoided at all costs. This is simply not true, even though some techniques certainly are spam and you can create a website using spammy methods of SEO. However, serious business people who value the integrity of their website and the reputation of their business will make it their business to find out what those black hat methods are and avoid using them.
- Not everyone understands SEO fully, and this leads to further misconceptions, especially since what once worked may not now be applicable. One of these misconceptions is that meta tags and meta descriptions will help your page rank higher. While this may have once been the case it is no longer true as search engine algorithms have changed. However, having relevant keywords in your meta tags and descriptions will certainly help people find your website if they use those keywords in their search. So having relevant keywords is still good for your traffic and hence, potential sales.