Email marketing is one of the most popular ways to conduct business simply because it is quick and easy. Websites like AWeber and MailChimp make automation easy; you can schedule a whole host of emails to go out at certain times and dates, find and insert images more easily and even segment your customers in order to market to them more effectively.
However, not everyone can write an email in a way that is effective. Businessmen and women may be super stars at running their business, but not at writing copy. They may get caught up with business and forget to get those emails out, or they may delegate to someone else who does. There are many ways to wreck what should be a good marketing strategy, so here are some tips to make the whole business easier.