As a company, you will be sending important emails to your clients either for hooking them onto your product or to give them new insights into your product. Your email should be informative as well as it should follow a set of rules that have been proven to get people to convert faster. Since Email Marketing is such an integral part of marketing your product we have taken the liberty to help you get the best email marketing tips.
List of Email Marketing tips:
- Your subject line should be short and sweet so that the people reading it do not get bored of the lengthy subject line you have written. Make sure that the subject line has a distinguished punch to it so that people feel more and more intrigued to open and read the email. The subject line should not have more than 50 characters.
- Make sure that the users have the liberty to reply to your messages at all times. Having a ‘firstname.lastname@example.org’ will not help your business grow. You need to understand that the customers need to talk about your product and ask queries to you regarding the subject. The above mentioned email addresses not only makes your company look non-responsive but it also reduces the percentage of your customers.
- Make sure that you personalize the emails so that the person on the other end does not feel like he is talking to a robot. Use the names of the people you are referring the email. It is obvious someone loves to read his/her name at the beginning of an email.