Adwords is a way of advertising on Google. Before you even start, it is wise to find out if people are searching on Google for your products or others like yours. If there are no searches for your product an Adwords campaign will be wasted. You can use Google’s Adwords Keyword Suggestion Tool. This tool will tell you what keywords similar to yours have been searched for and how many times.
It also gives the cost of each keyword. This allows you to choose your keywords for both number of searches and cost. Once you find out these details, your adwords campaign can get going, however if you are a newbie to the world of adwords take care that you don’t just allow your money to drain down a bottomless pit. Here are some tips to help you.