Google AdWords is one of the most promising techniques that is used by the startups as well as established markets to market their product. These AdWords help in garnering more customers onto your website. These AdWords provide for a playing levelled field for startups as well as for SEO backed industries for internet traffic marketing. 2016 saw a huge rise in the number of Google AdWords Marketing implementation by companies for their products. If you are a startup, you surely need to learn about this and implement it in your analysis. In this section we will take a look at the 4 major keys for AdWords Optimization.