Heed Well This List of Advice For PPC Marketers

Heed Well This List of Advice For PPC Marketers

Search Marketing Standard has a list of things every PPC marketer should know (but probably doesn’t). OK, a couple of these points might be old news, but a couple more of them surprised even us.

One point about adult ads: It seems a paradox that you can advertise adult-focused products and services on Google AdSense, but you can’t have a page with adult-oriented content (ahem, porn) and have Google AdSense ads displayed on that page. What gives with the double standard there, Google?

(more…)