Whether you rely on SEO or paid advertising to promote your business website, one thing they both have in common is the need to research and establish the keywords which will bring you the best results.
It is at this early stage in the process that many business owners’ eyes start to glaze over, either because they are new and don’t have the first idea where to start, or they’ve tried before and got totally lost.
This is understandable as there is so much information published online about keyword research that it’s enough to make anyone’s head spin.
Firstly, let’s get the terminology right to clear up some confusion. For the purposes of SEO, a ‘keyword’ can be a single word, such as ‘dog’ or more than one word such as ‘dog training’. You might see some claim ‘dog training’ is a ‘keyword phrase’ and they are not wrong but for the most part we’ll call them keywords whether they have one word or more than one word.