Social media marketing is an extremely important part of any business’s digital strategy, even for lawyers and law firms. Building a strong social media presence is essential, and it can help drive more people to your website, and in turn this can provide you with more clients.
A lot of people underestimate the importance of social media for law firms, and they therefore don’t dedicate enough time to building a strong social media presence. At the least, you should try and build a strong presence on Facebook, Twitter, and LinkedIn. Our top 5 reasons why include:
- Social Media Can Provide A Steady Stream Of Prospective Clients
Creating engaging, interesting social media content can lead to a large number of people following your page or profile. For example, you might share funny, informative content on your Facebook page, you might Tweet company updates, and you might write longer, more in-depth blog articles on your LinkedIn profile. Where possible, share your posts on multiple platforms, and try and point people towards your website. Anyone who visits your website is a prospective client, so the more people you can get visiting, the better.
- Social Media Can Improve Your Exposure
One of the keys to becoming a successful law firm is getting your name out there. One of the best ways to do this is via social media. Make sure that you think carefully about every single post you make or share, as it reflects on your image as a company. Remember, negative exposure is possible as well.
- Social Media Is A Very Cost-Effective Advertising Method
Unless you pay for sponsored posts of social media ads, social media marketing is absolutely free. Sure, you will have to out some time into creating and sourcing interesting content, but it still works out to be very cost-effective when compared advertising methods like Google AdWords.
- Social Media Allows You To Engage With Potential Clients
It is absolutely essential to engage with your followers on social media. If people are commenting on one of your posts, reply to their comments. Present yourself as a friendly, caring person who thinks about other people. Engaging with the followers of your social media profiles – who are essentially potential clients – like this will help improve your company image, and will help you land more clients.
- Social Media Allows You To Present Yourself As The Best
Following on from the previous point, if you use social media in the right way, you can make yourself seem like the best choice for potential clients who are looking for a decent law firm. Make sure that you think carefully about how you are going to do this, and speak to a social media marketing expert if you need to.
Building a strong social media presence is absolutely essential for anyone who wants to create a successful online aspect for their business. That’s right, even law firms can benefit from creating a social media presence, from posting engaging content, and by interacting with their followers. If your business isn’t active on social media, today is the best time to get started!