Whether you rely on SEO or paid advertising to promote your business website, one thing they both have in common is the need to research and establish the keywords which will bring you the best results.
It is at this early stage in the process that many business owners’ eyes start to glaze over, either because they are new and don’t have the first idea where to start, or they’ve tried before and got totally lost.
This is understandable as there is so much information published online about keyword research that it’s enough to make anyone’s head spin.
Firstly, let’s get the terminology right to clear up some confusion. For the purposes of SEO, a ‘keyword’ can be a single word, such as ‘dog’ or more than one word such as ‘dog training’. You might see some claim ‘dog training’ is a ‘keyword phrase’ and they are not wrong but for the most part we’ll call them keywords whether they have one word or more than one word.
The definition of a keyword is it’s a word or words which web users type into the search engines when they are looking for something online. For any given keyword which website owners want their sites to be considered relevant for in the eyes of the search engines and in particular Google, they will implement search engine optimisation (SEO) to boost their ranking.
Are you starting a new business and need to put your product as well as your website on the front page of the internet? You need to understand that product placement and product exposure is relevant if you want to create a great environment for your product. SEO techniques have helped websites in the past to push up the ranks of the websites among their competitors. These SEO techniques are a set of algorithms that are developed to help your website make it to the top of the recommended searches so that your website can facilitate more traffic.
On Page and Off Page Optimization:
When it comes to SEO techniques for boosting the rank of your website, there are two major factors that play a decisive role in helping your site: On Page and Off Page optimization. In this section we will take a comprehensive look at the On page SEO optimization techniques that are essential. Let me make it clear that you should not get confused with the terms On Page and Onsite SEO optimization since they are not at all synonymous. In On page optimization, a target keyword is chosen and optimized which can include keyword placement, heading, quality of the content along with a list of other factors. (more…)
Content Marketing is one of the primary necessities of increasing your ranks when your product gets searched on a search engine. You need to incorporate good content marketing strategies along with SEO techniques if you plan to build a great ranking for your company. In this section we will take a look at 10 of the best rules that you need for content marketing.
Listen to your audience
Whether you are doing the work yourself or employing a digital agency to do it for you, make sure that you listen to your audience so that you understand what they want to change in the company or in the way you handle your business. Since it is the customer’s market, you need to pay close attention to every detail.
When you have a website it is like having a really big advertisement for your service or products. But unless you get it right, this website may never be found by the people who could become your customers. There are millions of websites on the Internet and a good portion of them are likely to be offering the same things as you. Not all of them can show up on the first page of the search engines.
The problem is that most people who are searching for something on the Internet do not look past the first page of results that come up for their keyword. So your website may never be seen – unless you do some simple SEO marketing.
Here are three ways such marketing can help your business: –
The days are gone when you have to pay lump sums of money for marketing your SME. There are a myriad ways to market your product online through the means of the SEO’s. Make sure that you use these new age tricks to help you business flourish. In this section we will take a look some of the SEO techniques that will help your SME thrive and you will not have to spend your life savings on these techniques.
SEO techniques for better SME marketing:
Getting hold of Influencers
Like the word suggests, influencers are people on the world wide web who have a command over the masses due to their profession, experience etc. If you want Influencers to invite or write up positively about your SME, you need to create alliances with them by:
Getting your blog or website up is need of some boosting that can help them get the reviews as well as the rankings when a customer types in a keyword. Content Marketing and SEO are the techniques that will aid your website to become more stronger as well as more popular. These two types of techniques need to be used alongside each other to extract as much internet traffic it can get. Understand that running them as separate campaigns will not have as much benefits as much as you would have got if you used them together.
In this section, we have listed some effective tactics for linking your content marketing with your SEO:
Most of the people refer Wikipedia for their knowledge. This implies that if your content is somehow referred by Wikipedia, there will be a tremendous boost in your rankings. Thus you need to make your content extremely informative, easy to understand as well as descriptions with visual aid. Wikipedia has a turnout of around a 100,000 people per month. If a fraction of these people read about your link or paste your link, you will be rewarded with good ratings. (more…)
To understand why search engines frown on Black Hat SEO marketing techniques, first you have to know exactly what they are. In general terms, black hat marketing is trying to hoodwink the search engines into placing your website high in their rankings so it will appear on the first page of the results for a given keyword.
There are many ways you can do this, but be warned; if the search engines catch onto it, your website could become history and you will lose any benefit you may have achieved with those extra customers or higher ranking.
Basically, search engines are in the business of helping people find what they want. If they don’t do this well, people will not want to use them. Black hat methods of marketing often lead searchers to websites that are spammy or that offer something they are not interested in – or to a website that does not give them the value that they could and should have found. They tend to blame the search engines rather than the website owner.
If you are not content with the rankings of the content you have uploaded which can be in the form of a blog or else a website then it may not be the problem of the product you have designed or the quality of the content you have written, it is probably the way you have presented the product to the traffic on the internet that has stunted the growth of the product. SEO techniques are the solution to the problems you are facing. These techniques are an algorithm that is created that abides by the laws of the search engines to optimize the search result of your page. In this section we will take a look at the 5 major SEO techniques.
Create an Influencer
It is mandatory to have an influencer if you want your ranks to be boosted upwards. An influencer is a person who can link your blog or your website to the general public. This person needs to have public appreciation and be a master. Having such a person is a great SEO technique that will help you garner more views from the internet traffic.
SEO stands for Search Engine Optimization, so SEO marketing is basically using the search engines to market your business. However, there are good ways and bad ways to do this. The good ways may take more time and effort, but they will ensure that your website is not penalised by the search engines – and they will give value and a good reputation to your website for many years to come.
The ‘bad’ ways – known as black hat SEO – are frowned on by search engine and as they become ever more vigilant, will eventually lose their value to your business and you may even find your website banned. Another reason to work on the good or white hat ways is that it is free; at least, it can be free if you do the work yourself. And who better to do it, since you are the one who knows your business better than anyone else?
There are several components of SEO marketing: –
Search engine optimisation (SEO) is a way of getting a better rank for and more traffic to your website using non-paid methods such as high value content and links. However, like many Internet based things there is a lot of misinformation out there which leads to myths about SEO and SEM, which simply means search engine marketing.
It is a good idea to find out what is true and what is false whether you want to have a successful web business or use a website to enhance your bricks and mortar business.
Here are six myths about SEO:-