When you have a website it is like having a really big advertisement for your service or products. But unless you get it right, this website may never be found by the people who could become your customers. There are millions of websites on the Internet and a good portion of them are likely to be offering the same things as you. Not all of them can show up on the first page of the search engines.
The problem is that most people who are searching for something on the Internet do not look past the first page of results that come up for their keyword. So your website may never be seen – unless you do some simple SEO marketing.
Here are three ways such marketing can help your business: –
Firstly, the right SEO techniques can make your website show up on the first page of Google so it does not remain invisible. What are the ‘right’ SEO techniques? There are many ways to make your website show up, from the actual design of the website through to the content on it, the keywords used in the text, the value the text gives to your visitors, the images and/or videos used and the inbound and outbound links – and where they lead to. You may think that design has no bearing on the matter, but what if you were looking for hiking boots and came across a website that featured ballerinas or dancing shoes in its header image? Would you click on that one, or one that showed say, mountains along with hiking boots?
Whether you rely on SEO or paid advertising to promote your business website, one thing they both have in common is the need to research and establish the keywords which will bring you the best results.
It is at this early stage in the process that many business owners’ eyes start to glaze over, either because they are new and don’t have the first idea where to start, or they’ve tried before and got totally lost.
This is understandable as there is so much information published online about keyword research that it’s enough to make anyone’s head spin.
Firstly, let’s get the terminology right to clear up some confusion. For the purposes of SEO, a ‘keyword’ can be a single word, such as ‘dog’ or more than one word such as ‘dog training’. You might see some claim ‘dog training’ is a ‘keyword phrase’ and they are not wrong but for the most part we’ll call them keywords whether they have one word or more than one word.
The definition of a keyword is it’s a word or words which web users type into the search engines when they are looking for something online. For any given keyword which website owners want their sites to be considered relevant for in the eyes of the search engines and in particular Google, they will implement search engine optimisation (SEO) to boost their ranking.
If you are a dentist and your dental practice has its own website, have you ever stopped to ascertain if it is actually bringing you the number of new clients and patients that it should? No doubt you attract new clients from other sources such as personal recommendations, but, unless your website is ranked highly on search engines when someone locally is looking for a dentist, it is not providing you the benefits it should.
One way in which the ranking of your website can be improved is with search engine optimisation, or SEO, as it is more commonly referred to. SEO has many processes but one of its most important is to ensure that a website has all the elements it needs within its structure to help its search engine ranking.
Whilst there are SEO consultants and agencies that can do this work for you, it pays for you to at least have an understanding of what aspects of a website need to be optimised in order for its ranking to improve.
Taking this a stage further if you feel confident that you know your way around a website, many of these optimisation steps can be done by yourself but do tread carefully.
Whether you choose to bring in the experts, or want to try it yourself, here is a brief overview of 7 of the most components of an SEO optimised website. Some are quite technical, others rely more on common sense, but together they can boost your website’s SEO, enormously.
Are you starting a new business and need to put your product as well as your website on the front page of the internet? You need to understand that product placement and product exposure is relevant if you want to create a great environment for your product. SEO techniques have helped websites in the past to push up the ranks of the websites among their competitors. These techniques that boost SEO are a set of algorithms that are developed to help your website make it to the top of the recommended searches so that your website can facilitate more traffic.
On Page and Off Page Optimization:
When it comes to SEO techniques for boosting the rank of your website, there are two major factors that play a decisive role in helping your site: On Page and Off Page optimization. In this section we will take a comprehensive look at the On page SEO optimization techniques that are essential. Let me make it clear that you should not get confused with the terms On Page and Onsite SEO optimization since they are not at all synonymous. In On page optimization, a target keyword is chosen and optimized which can include keyword placement, heading, quality of the content along with a list of other factors.
Need for On Page Optimization:
Have you ever posted something on the internet and yet not got the rank you would imagine to get? Well this is because you have not systematically engineered your content to imbibe SEO techniques. On page optimization will help you get the boost in rank you desire if the website makes proper use of the SEO techniques which are a set of algorithms. Nowadays, Google and other search engines also consider other scores like social media votes, links, domain authority as well as references along with On Page SEO score to list the order of the websites when a keyword is entered.
The massive increase in the use of mobile and hand-held devices in recent years has meant changes in the ways virtually every offline or online business operates. That applies every bit as much to Google and search engine companies as it does to other industries, and as they amend their algorithms and ranking criteria to take account of the growth of mobile use, it also has huge implications for SEO.
Google has already started changing its results index as the numbers of desktop searches declines, and the number of searches coming from mobile devices increases. These changes mean that Google is giving ever-increasing prominence to mobile-friendly websites versus those sites that can only be viewed properly on desktop devices.
If you own a website you need to be aware of this switch, and more importantly, get your web designer to take appropriate actions to ensure that your website doesn’t get pushed down the ranking because it is not compatible with Google’s mobile-index. The steps required are not as difficult or as complicated as you might imagine, but they do need some time, and more importantly, some thought in terms of how your website operates.
It may be the case that your website is already on Google’s mobile index, and if you have installed Google’s Search Console, you will have been notified about this. If your website uses WordPress, then the theme you are using should have a mobile-friendly format. Using the search console, you can also access data relating to how Google’s spiders and bots are seeing your website and the degree to which your website ranks well for mobile against its desktop version.
Where your mobile-index ranking is struggling against your competitors, there are some of the ways you can introduce an SEO strategy to steer your website towards being more mobile user-friendly.
As a law firm, online marketing probably provides one of your main sources of clients. However, online marketing can be expensive, which has led to a lot of lawyers and law firms turning to Search Engine Optimisation (SEO) to drive more traffic to their website, and to increase the number of potential clients contacting them.
However, SEO can be difficult if you don’t know what you’re doing. While a lot of law firms choose to employ a digital agency or marketing consultant to take care of their SEO for them, it is possible to do it on your own. The following are some of the actions that you can take to improve your firm’s search engine rankings:
Make Sure That You Include Your Name, Address & Phone Number On Every Page
As a local business, your law firm’s website will be much more accessible to Google search engine crawler bots if you have your address, name, and phone number clearly listed on every page. The best spot for it is usually the bottom right hand corner, but this will vary depending on your site design. Make sure that your address is correct, as it is essential when it comes to appearing in location-based searches.
Make Sure Every Page Focuses On A Keyword/Phrase
When you are creating content for your website, it can be hard to work out exactly what you should be focusing on. Search engine crawlers take keywords and keyword phrases into account, so make sure that you establish a specific keyword for every page on your website. Make sure that they keyword is closely related to the subject of the webpage, and make sure that you don’t overuse it.
Getting your blog or website up is need of some boosting that can help them get the reviews as well as the rankings when a customer types in a keyword. SEO Sydney Pro advise that content marketing and SEO tools are the techniques that will aid your website to become more stronger as well as more popular. These two types of techniques need to be used alongside each other to extract as much internet traffic it can get. Understand that running them as separate campaigns will not have as much benefits as much as you would have got if you used them together.
In this section, we have listed some effective tactics for linking your content marketing with your SEO:
Most of the people refer Wikipedia for their knowledge. This implies that if your content is somehow referred by Wikipedia, there will be a tremendous boost in your rankings. Thus you need to make your content extremely informative, easy to understand as well as descriptions with visual aid. Wikipedia has a turnout of around a 100,000 people per month. If a fraction of these people read about your link or paste your link, you will be rewarded with good ratings.
Make use of quality content
This is perhaps the most important part of getting good ratings and merging content with SEO. You need over stuff keywords into your content for the purpose of good rankings. Make sure that you, or your SEO experts such as Oxygen Marketing, use quality contents that are devoid of plagiarism and which include informative and unique content. Write informative and quality blogs that feature approximately 2000 words which has been calculated as one of the attributes of a good SEO tactic.
If you are not content with the rankings of the content you have uploaded which can be in the form of a blog or else a website then it may not be the problem of the product you have designed or the quality of the content you have written, it is probably the way you have presented the product to the traffic on the internet that has stunted the growth of the product. SEO techniques are the solution to the problems you are facing. These techniques are an algorithm that is created that abides by the laws of the search engines to optimize the search result of your page. In this section we will take a look at the 5 major SEO techniques.
Create an Influencer
It is mandatory to have an influencer if you want your ranks to be boosted upwards. An influencer is a person who can link your blog or your website to the general public. This person needs to have public appreciation and be a master. Having such a person is a great SEO technique that will help you garner more views from the internet traffic.
Content Marketing Strategy
Every time you need to put a product out there on the internet may that be a blog, a research paper or any other text document, you need to make sure that you have a content marketing strategy in place. This means that you need to have links that refer your website or your piece of work. This has a direct relation to domain authority and sends Google a confirmation that your website is in use which will result in a boost in your ranking.
Using the above two strategies will help you produce better backlinks to support your link, called link building. The objective of this SEO is to get maximum number of people to link up with you. To aid you in this matter, you can either get a good Public Relations company or an SEO company to back you up since they have the tools and good digital exposure for your product. You can also get your competitors sites analyzed and learn how they have got their SEO built. Reverse engineering can be done for your website.
Content Marketing is one of the primary necessities of increasing your ranks when your product gets searched on a search engine. You need to incorporate good content marketing strategies along with SEO techniques if you plan to build a great ranking for your company. In this section we will take a look at 10 of the best rules that you need for content marketing.
Listen to your audience
Whether you are doing the work yourself or employing a digital agency to do it for you, make sure that you listen to your audience so that you understand what they want to change in the company or in the way you handle your business. Since it is the customer’s market, you need to pay close attention to every detail.
You need to have strategies that will help your grow by keeping in mind the necessity of the customer’s needs. Even if you have a great strategy but the customers do not want it, you need to try to satiate your customers with something else.
Make sure that you focus your energy towards a single section or fragment of people. Try to appease the complete crowd and you will end up having nothing.
Rule of One thirds
The rule of one thirds is that one third of the content should be original content, one third should be influencer based and one third should be licensed.
Do not try to post bad visual content on your page. Make use of authentic and enticing content that include videos and photos to get your customer hooked.
Make sure to get a CMS and regularly check if it is working for you. Choose the right software and platform since CMS is the answer to your problems and will help you stay organized and will also make sure to scale your content.
The days are gone when you have to pay lump sums of money for marketing your SME. There are a myriad ways to market your product online through the means of the SEO’s. Make sure that you use these new age tricks to help you business flourish. In this section we will take a look some of the SEO techniques that will help your SME thrive and you will not have to spend your life savings on these techniques.
Like the word suggests, influencers are people on the world wide web who have a command over the masses due to their profession, experience etc. If you want Influencers to invite or write up positively about your SME, you need to create alliances with them by:
Connecting a client and the influencer
Recommending a new website the influencer may be interested in.
Give honest and intelligent answers to their opinions so that you are in the limelight.
Share their ideas in your community
Help them in their problems which can be SEO or content related on their websites.
This is great way to get ahead of the market when you have lesser resources in your kitty. You can let others invest and market your product for you and give them a percentage of the profits. This is also an example of performance based marketing. There are many examples of websites like Hasoffers who will help you connect with the marketing agency who will market your product.
To understand why search engines frown on Black Hat SEO marketing techniques, first you have to know exactly what they are. In general terms, black hat marketing is trying to hoodwink the search engines into placing your website high in their rankings so it will appear on the first page of the results for a given keyword.
There are many ways you can do this, but be warned; if the search engines catch onto it, your website could become history and you will lose any benefit you may have achieved with those extra customers or higher ranking.
Basically, search engines are in the business of helping people find what they want. If they don’t do this well, people will not want to use them. Black hat methods of marketing often lead searchers to websites that are spammy or that offer something they are not interested in – or to a website that does not give them the value that they could and should have found. They tend to blame the search engines rather than the website owner.
Black hat marketing techniques include: –
Using purchased links or link farms to get links to increase their traffic
SEO stands for Search Engine Optimization, so SEO marketing is basically using the search engines to market your business. However, there are good ways and bad ways to do this. The good ways may take more time and effort, but they will ensure that your website is not penalised by the search engines – and they will give value and a good reputation to your website for many years to come.
The ‘bad’ ways – known as black hat SEO – are frowned on by search engine and as they become ever more vigilant, will eventually lose their value to your business and you may even find your website banned. Another reason to work on the good or white hat ways is that it is free; at least, it can be free if you do the work yourself. And who better to do it, since you are the one who knows your business better than anyone else?
Search engine optimisation (SEO) is a way of getting a better rank for and more traffic to your website using non-paid methods such as high value content and links. However, like many Internet based things there is a lot of misinformation out there which leads to myths about SEO and SEM, which simply means search engine marketing.
It is a good idea to find out what is true and what is false whether you want to have a successful web business or use a website to enhance your bricks and mortar business.
Here are six myths about SEO:-
All SEO techniques are spam so it is something to be avoided at all costs. This is simply not true, even though some techniques certainly are spam and you can create a website using spammy methods of SEO. However, serious business people who value the integrity of their website and the reputation of their business will make it their business to find out what those black hat methods are and avoid using them.
Not everyone understands SEO fully, and this leads to further misconceptions, especially since what once worked may not now be applicable. One of these misconceptions is that meta tags and meta descriptions will help your page rank higher. While this may have once been the case it is no longer true as search engine algorithms have changed. However, having relevant keywords in your meta tags and descriptions will certainly help people find your website if they use those keywords in their search. So having relevant keywords is still good for your traffic and hence, potential sales.