5 Reasons Why Your Law Firm Has To Have A Good Social Media Presence

5 Reasons Why Your Law Firm Has To Have A Good Social Media Presence

Social media marketing is an extremely important part of any business’s digital strategy, even for lawyers and law firms. Building a strong social media presence is essential, and it can help drive more people to your website, and in turn this can provide you with more clients.

A lot of people underestimate the importance of social media for law firms, and they therefore don’t dedicate enough time to building a strong social media presence. At the least, you should try and build a strong presence on Facebook, Twitter, and LinkedIn. Our top 5 reasons why include:

  1. Social Media Can Provide A Steady Stream Of Prospective Clients

Creating engaging, interesting social media content can lead to a large number of people following your page or profile. For example, you might share funny, informative content on your Facebook page, you might Tweet company updates, and you might write longer, more in-depth blog articles on your LinkedIn profile. Where possible, share your posts on multiple platforms, and try and point people towards your website. Anyone who visits your website is a prospective client, so the more people you can get visiting, the better.

  1. Social Media Can Improve Your Exposure

One of the keys to becoming a successful law firm is getting your name out there. One of the best ways to do this is via social media. Make sure that you think carefully about every single post you make or share, as it reflects on your image as a company. Remember, negative exposure is possible as well.

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2016 Social Marketing Trends

2016 Social Marketing Trends

2016 has been a great year for the development of social marketing techniques that will help people and companies use the social media to market their product. The people have realized that it is the only social media that can help broaden your market base as well as help in promoting more of your product. In this section we will take a look at the social marketing trends in the year 2016.

Increase in the number of Videos

The year of 2016 saw a huge increase in the number of videos that were embedded in the content. This is a positive point that you need to understand since embedding a video into your content will be beneficial for your marketing purposes. The video can either be an educational video, explainer videos along with entertaining videos.

Pay for exposure

This is a great method that was widely followed by most of the startups in 2016. They relied on pay for exposure for getting their content on the website exposed on social media. The pay for exposure works for social media marketing like on platforms like facebook who you need to pay for every hit you get. This type of social media marketing allows you to tackle only a specific kind of traffic whose conversion rate of traffic to customer rate is high.

Marketing Automation

Like the name suggests, you need to create an automated method for your marketing. You cannot always rely on sending emails to your customers. These marketing automations will help you create a better system that will help you target your audience on multiple channels simultaneously. You need to install this software so that you can keep track of the growing needs of your company as well as service the people around us.

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Why Social Marketing Works

Why Social Marketing Works

Social marketing works because ultimately, people are social creatures who like to talk to each other, share their lifestyle adventures and have their voice heard. Social marketing allows this interaction between business and consumers and it is virtually the only way it can occur.

It is pretty well impossible for an individual to phone or email a company and get a person who knows what they are talking about and can tell them what they need to know. And with many businesses outsourcing their enquiry department it is often very difficult to understand the accent of the person who answers the phone. And since so many people spend a lot of time on social media or online surfing, it is simply a great way to interact with them.

Social marketing also works because you have control over your time. You can schedule a certain amount of time per day to answer queries or to check out what people are saying, rather than being caught at a busy time on the phone or during a business meeting. It gives you more time to formulate a reply to questions when you can read what is written and think about the answer before typing it in. So in effect, it makes you more efficient and productive to go through social media for marketing.

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Social Media Marketing Explained

Social Media Marketing Explained

Social media marketing (SMM) is a way of marketing goods or services using social media sites such as Facebook, Pinterest, Twitter and so on. One way to do this is to have buttons for sharing on your website, then when someone finds what they want, they can immediately show it to all their friends. Very often the comments they make about a product or service go viral, so it is essential that what they say is good, rather than bad.

However, even if bad comments are posted it gives business owners the opportunity to get into the conversation to limit the damage or explain what the problem was and how it is being fixed. People love to feel that they are being heard and social media gives them a voice to comment or in some cases rave on about the product they love – or hate.

Some businesses think that even bad comments are good in that they stir interest as everyone jumps on board to see what the trouble is. If that trouble can then be resolved in a calm and lucid manner, it gives everyone a chance to see that the company is interested in what their customers need. This can be very good for the company and can actually help to establish their reputation as a business that cares about their customers.

It is also helpful for a company to hear exactly what consumers need. If you market white t-shirts and many people on Facebook say how they love the t-shirt but would prefer a specific colour, then it gives your company the chance to add that product to your range. This can certainly increase sales, especially if you mention that such a shirt was requested by x number of people so here it is.

Other social media such as Twitter is good for letting your followers know when a product is available, without having to set up a Facebook page or take ages to draft content. With just a few words and a link, you can give consumers a chance to find the product they want and they can easily and quickly re-tweet the information to their friends and followers. This becomes like a ripple effect that can widen out to include many more people than you may have imagined.

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Social Media Marketing To-Do’s

Social Media Marketing To-Do’s

Social Media can be your strongest weapon if you plan to build an empire of your SME. The leverage you have with the powerful content you have stored in your SME can be targeted directly using social media which is also one of the most cost effective tools in the area of marketing. In this section we will take a brief look at the various techniques you can implement into your business model so that you can gain maximum benefits through the use of social media.

Social Marketing techniques:

Law of Listening

Make it a point to listen to your customer base from time to time to gather more and more input regarding the quality and improvements of the company. Also make sure that you join the discussions of the clients and help them solve their grievances or contribute to the opinions.

Quality content

Make sure that you have the best quality content in the market so that your readers are hooked onto it as soon as possible. You need the users to stick onto your content and read it thoroughly rather than they just open and close your link. This should be your primary concern when you are talking about getting your customers through social marketing techniques.

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