Many people think of web design as the visual aspect of what they see when they surf to a website. This is mostly the header graphics and sometimes the images and text they see on the first page. However, website design is much more than this and a lot of it is even hidden from view. Good web design makes the website easy to navigate, giving the visitor an experience that is pleasant and simple.
If your visitors get annoyed because they can’t easily find what they want, they will soon click off your website and look elsewhere for what they want. So website design that is wrong in any way will soon lose potential customers. That is why it is important to get it right the first time around.
Get to the point
It is not just the ease of use that is important. Visitors like to know within a few seconds if your website offers them what they want. So text should be clear and to the point. Links should lead them to further information or to the product or service they want. They should be placed where it is easy for visitors to find, not hidden among unnecessary layers of text.
If most visitors get to your page by clicking on your ad, it should be a landing page set up with little information on it apart from what the ad was about, a contact link or a link to the page that shows your product. This page should then lead the customer easily to the checkout and they should be guided along each step of the way by obvious buttons that tell them what to do.
The web design is one of the most important things that will help you either build or deteriorate your business. Analysis has proven that your clients will determine the quality of your site just by taking a look at your website. These customers make up their mind just within a fraction of a second. You need to ensure that you have the right mix of the following components so that the users fall in love with your website. It is only due to proper designing of interior pages that will help you have better conversion rates.
Tips to boost your conversion rates:
Full width Images
Analysis has proved that having a large width image will help your company have a better effect on the masses rather than small and clumsy images. It helps people to wait and take a look at the images and read. It is better to use happy people or use cinemagraphs to represent your layout. This will help people get more attracted to your website.
Your company may have multiple products to offer. You need to help your customers instantly on to the relevant page so that they do not get distracted or bored. For this purpose you can you can use the split screen layouts which basically splits the screen into a desired number of proportions to help target your audience.
You need to have monochromatic colors in your CTA (Call to Action) and it should definitely stand out from the rest. The CTA should be vivid on a neutral background or should be contrasting in nature. This will help catch attention of more people on the internet.
Statistics show that a visitor to any website makes up their minds about it within the first five seconds. Sometimes it takes even less time than that. If your website looks spammy or unprofessional, most visitors will not convert to customers. There are many ways to get traffic, but once it lands on your website, good web design can keep it there longer.
Excellent web design can convert that traffic to paying customers and even, to repeat customers. This is usually what a business website aims to do. Unfortunately, many fail miserably at this goal. There are many components of a website that can make it attractive to visitors and convert them to happy customers. Having a page that load quickly and contains all the visitor needs to know without allowing any distraction from the end goal can be considered a successful one, especially if that website contains everything necessary to keep the customer safe and provide for their needs.
Don’t throw your budget down the drain
Using a professional responsive website designer can be one way to ensure your business website is a success, but many people starting out are on a budget and try to do it all themselves. They are not likely to succeed unless they have some experience in design and website building. Unfortunately, businesspeople who are on a strict budget tend to choose cheap options with companies who offer a great deal but don’t come through with a great website.