A major debate among lawyers and law firm marketers in the modern world is centered on Google AdWords marketing. As a law firm, is it really worth using AdWords? If so, how should it be used to get the most out of it?
To begin with, we’re going to say yes, Google AdWords marketing for law firms is worth it, but only if it’s one right, and only if you have a large marketing budget. If your marketing budget is limited, there are other things, like social media, that you need to focus on first to make sure that you are getting the most for your money. Let’s have a look at this in more detail.
AdWords Is Expensive For Lawyers
As you probably already know, Google Adwords is extremely expensive for lawyers and law firms. Unless you are focusing on a very non-competitive location specific keywords, then you can expect to pay a lot every time someone clicks on one of your ads. This can quickly chew up your advertising budget, giving you limited visibility and limited returns for the amount of money you have spent.
SEO Is A More Affordable Option
If you have a limited online marketing budget, your best option is to focus on SEO (Search Engine Optimisation). When done right, SEO can help your website appear at the top of the search engine results pages for a number of relevant keywords. It is quite affordable when compared to AdWords marketing, and it provides a long term solution, rather than the short term visibility of AdWords.