Search Engine Optimisation (SEO)
No online marketing strategy for local home security businesses would be complete without SEO. This is the means by which many of your other online marketing activities come together, so that it is your website that rises to the top of Google when someone searches for home security companies.
Of course, any SEO campaign needs to be carefully planned, prepared for property, implemented effectively, and managed strategically, and it also takes a degree of patience, as SEO trends and results are not an overnight phenomenon.
However, if done correctly, the results will start to happen, and when they do, the increase in traffic from improved search engine ranking can be dramatic.
We should maybe have put the words ‘done correctly’ in capital letters because out of every campaign which hits the mark, there are many which fall short. Not because SEO doesn’t work, but normally because the business owner either tried it themselves or got their in-house marketing team to do it without really knowing what they were doing- and if not done correctly, it is easy to make SEO mistakes that damage your rankings.
SEO is something that takes time, knowledge, experience and also a number of special tools and software, so if you want your SEO done correctly, employ an agency with a proven track record, and the required tools already in place.
Social media can mean different things to different people, and even within the world of business marketing, it is used in many different ways.
For example, within social media sites such as Facebook, you can implement a PPC campaign, of the type we mentioned in the previous section.
However, here we are not talking about paid ads, but rather using social media as a means to attract, communicate with, entertain, build relationships with, and connect with potential and existing customers.
The means we mention include creating content that you publish on your social media pages and accounts. That content can have a number of functions and take several forms.
It can be written text, images, videos, audio, infographics, and even live events as they happen. As for the purpose of these, it is limited only by your imagination or that of the agency you have employed to manage your social media.
If you own or manage a home security company, it is more than likely that you have a fair level of competition within your local catchment area. After all, home security is one of those industries which is evergreen so there is always a demand for it. It also benefits from advancements in technology, so new products regularly launch within the sector.
This creates a win double for home security companies, like Alarm Systems Perth, with lots of new potential customers and clients looking to have their first home security installed, coupled with existing customers who may be looking to upgrade or enhance their existing system.
However, where there are customers, sales, and profits to be made, there is also going to be other businesses competing for those very same customers, sales, and profits. The result, a thriving, but an incredibly competitive marketplace, and where there is competition, there are always going to be winners and losers.
Presumably, you want your home security business to be a winner, and one of the primary ways you can achieve that is to ensure that your online marketing activities are the right ones and that they are implemented effectively.
For most home security companies that operate at a local level, those activities are likely to be contracted out to a local marketing agency rather than in-house. That being said, there are some who undertake their own marketing, and to fair, some, though not all, do a decent job.