2016 has been a great year for the development of social marketing techniques that will help people and companies use the social media to market their product. The people have realized that it is the only social media that can help broaden your market base as well as help in promoting more of your product. In this section we will take a look at the social marketing trends in the year 2016.
Increase in the number of Videos
The year of 2016 saw a huge increase in the number of videos that were embedded in the content. This is a positive point that you need to understand since embedding a video into your content will be beneficial for your marketing purposes. The video can either be an educational video, explainer videos along with entertaining videos.
Pay for exposure
This is a great method that was widely followed by most of the startups in 2016. They relied on pay for exposure for getting their content on the website exposed on social media. The pay for exposure works for social media marketing like on platforms like facebook who you need to pay for every hit you get. This type of social media marketing allows you to tackle only a specific kind of traffic whose conversion rate of traffic to customer rate is high.
Like the name suggests, you need to create an automated method for your marketing. You cannot always rely on sending emails to your customers. These marketing automations will help you create a better system that will help you target your audience on multiple channels simultaneously. You need to install this software so that you can keep track of the growing needs of your company as well as service the people around us.