Social media marketing is an extremely important part of any business’s digital strategy, even for lawyers and law firms. Building a strong social media presence is essential, and it can help drive more people to your website, and in turn this can provide you with more clients.
A lot of people underestimate the importance of social media for law firms, and they therefore don’t dedicate enough time to building a strong social media presence. At the least, you should try and build a strong presence on Facebook, Twitter, and LinkedIn. Our top 5 reasons why include:
- Social Media Can Provide A Steady Stream Of Prospective Clients
Creating engaging, interesting social media content can lead to a large number of people following your page or profile. For example, you might share funny, informative content on your Facebook page, you might Tweet company updates, and you might write longer, more in-depth blog articles on your LinkedIn profile. Where possible, share your posts on multiple platforms, and try and point people towards your website. Anyone who visits your website is a prospective client, so the more people you can get visiting, the better.
- Social Media Can Improve Your Exposure
One of the keys to becoming a successful law firm is getting your name out there. One of the best ways to do this is via social media. Make sure that you think carefully about every single post you make or share, as it reflects on your image as a company. Remember, negative exposure is possible as well.