If you are not content with the rankings of the content you have uploaded which can be in the form of a blog or else a website then it may not be the problem of the product you have designed or the quality of the content you have written, it is probably the way you have presented the product to the traffic on the internet that has stunted the growth of the product. SEO techniques are the solution to the problems you are facing. These techniques are an algorithm that is created that abides by the laws of the search engines to optimize the search result of your page. In this section we will take a look at the 5 major SEO techniques.
Create an Influencer
It is mandatory to have an influencer if you want your ranks to be boosted upwards. An influencer is a person who can link your blog or your website to the general public. This person needs to have public appreciation and be a master. Having such a person is a great SEO technique that will help you garner more views from the internet traffic.
Content Marketing Strategy
Every time you need to put a product out there on the internet may that be a blog, a research paper or any other text document, you need to make sure that you have a content marketing strategy in place. This means that you need to have links that refer your website or your piece of work. This has a direct relation to domain authority and sends Google a confirmation that your website is in use which will result in a boost in your ranking.
Generating backlinks
Using the above two strategies will help you produce better backlinks to support your link, called link building. The objective of this SEO is to get maximum number of people to link up with you. To aid you in this matter, you can either get a good Public Relations company or an SEO company to back you up since they have the tools and good digital exposure for your product. You can also get your competitors sites analyzed and learn how they have got their SEO built. Reverse engineering can be done for your website.
Making your page or your link Mobile Ready
This is one of the most phenomenal techniques that you need to implement if you want to increase your ratings. In 2015, if your product does not have a mobile friendly version you will be robbed of a large number of points for your rankings. This was called the Mobilegeddon by Google.
Using the HTTPS
Make sure that you get your url is placed in the HTTPS rather than the HTTP section since more points is given to the HTTPS version. The ‘S’ in the former stands for Secure which is also a good sign for your link. This SEO technique will help you get added score to boost your rankings.