Building an eCommerce store on WordPress is becoming increasingly popular. Popular eCommerce providers like Shopify and WooCommerce can be added to WordPress websites, streamlining the entire eCommerce experience and making it easier than ever for the average person to set up a successful online store.
However, starting your first eCommerce store with WordPress is far from easy – trust me, I learned the hard way! Simply driving traffic to your website can be near impossible if your pursuing the wrong marketing avenues, and days or weeks of low traffic and negligible conversions can quickly destroy your motivation and drain your funds.
To help you drive relevant, converting traffic to your new WordPress eCommerce store, we’ve put together the following list of quick tips. Enjoy!
- Make sure that you use a professional theme and attractive design!
Sure, you might have a small budget when you start your first eCommerce store, but it’s worth investing the money to create a professional theme that’s consistent throughout your website. An attractive, well designed theme will encourage customers to explore your website, instilling confidence and making them more likely to make a purchase. On the other hand, a poorly designed theme will scare possible customers away, reducing your conversion rate and lowering your sales.
- Blog, blog and blog some more!
Blogging is a great way to sell your products. If you can create written content with either a high search engine ranking or has the potential to go viral on social media, then the amount of converting traffic that you drive to your website will increase exponentially.
Online shoppers like to do their research before they buy things online. If they use your blogs for their research, then they will be much more likely to visit your store and make a purchase. Consider writing resource style posts that cover niche topics in-depth. Posts like this will encourage people to both share them and to click on internal links.
- Make sure you’re using a responsive design!
Over half of the world’s internet traffic comes from smartphones and mobile devices. Recent studies suggest that almost two thirds of the world’s eCommerce purchases are made using mobile devices. If you’re not taking advantage of this, then your new store will struggle to become successful.
It’s essential to make sure that you’re using a fully responsive theme that can adapt to different devices. While most modern WordPress themes do use fully responsive, mobile friendly designs by default, you need to make sure.
If you’re serious about driving relevant converting traffic to your WordPress eCommerce store, then you need to put some work in. Spend time creating new content, make sure that you’re using a fully responsive design and above all, spend the time and money developing a professional theme!