A professional web designer will create a new website which is already well on the way to being optimised for search engines. Website speed is crucial when it comes to SEO rankings, and a high-quality, clean and well organised site is the key to a fast site.
Once your existing website content and pages have been optimised, it’s time to enter the maintenance phase. This includes a continuous cycle of:
- Research of important, relevant, and useful keywords.
- Structural development of new content to include relevant keywords in the best manner.
- Link building both within your website and externally.
- Ranking and traffic analysis to help identify future areas of improvement.
- Research into useful keywords related to any areas of improvement you have identified, and the cycle continues.
- Depending on the size and activity of your website SEO maintenance can take anything from a couple of hours per month to days per week.
The most important aspect of any SEO campaign is arguably link building. The more high-quality back-links your website has, the more credible it seems in the eyes of Google and other major search engines. When you work with me, you will get only the best backlinks that are completely relevant to your site.
AdWords marketing is an extremely effective way to promote your business to prospective clients. Sure, it costs money, but so does any form of advertising that actually works. If you can develop an effective, targeted AdWords marketing campaign, then you will be way ahead of your competitors. Your business should prosper, and you will find it easier to pay for other business building services.
Social Media Strategy
If you want to run a successful business, then you need to use all of the tools available to you, right? This is especially true when it comes to social media. If you and your business don’t have at least some sort of presence on the major social media platforms, then you may be losing a lot of customers to your competitors. Your social media strategy should include the core social media sites like Twitter, Google Plus, Instagram, LinkedIn, and Facebook, as well as any smaller sites that are relevant to your business niche. According to recent studies, over 13 million Australians use social media regularly. Over half of all Australians are on Facebook. If you ignore this, then you are essentially giving your competitors an edge over your business.
Get In Touch
If you are searching for a design and/or marketing services, then get in touch with us today. We have years of experience in all aspects of design and online marketing. We keep up to date with all of the latest news and releases from the major search engines, and we know basically everything there is to know about getting your website to the top of the search engine rankings and keeping it there – our past track record doesn’t lie!