If you are a dentist and your dental practice has its own website, have you ever stopped to ascertain if it is actually bringing you the number of new clients and patients that it should? No doubt you attract new clients from other sources such as personal recommendations, but, unless your website is ranked highly on search engines when someone locally is looking for a dentist, it is not providing you the benefits it should.
One way in which the ranking of your website can be improved is with search engine optimisation, or SEO, as it is more commonly referred to. SEO has many processes but one of its most important is to ensure that a website has all the elements it needs within its structure to help its search engine ranking.
Whilst there are SEO consultants and agencies that can do this work for you, it pays for you to at least have an understanding of what aspects of a website need to be optimised in order for its ranking to improve.
Taking this a stage further if you feel confident that you know your way around a website, many of these optimisation steps can be done by yourself but do tread carefully.
Whether you choose to bring in the experts, or want to try it yourself, here is a brief overview of 7 of the most components of an SEO optimised website. Some are quite technical, others rely more on common sense, but together they can boost your website’s SEO, enormously.
In Australia, redundancy is a serious topic that you need to understand as an employer. Making an employee redundant without following the correct procedure can have serious consequences and, in bad cases, can even lead to unfair dismissal claims against you.
Because of this, we decided to put together a short guide to help you decide whether or not you can legally make a position redundant. As always, remember that this information is not meant as legal advice and that you should always speak with an experienced lawyer if you’re unsure about your rights and responsibilities.
First, What Is Meant By Redundancy?
Redundancy refers to the act of terminating an employee’s contract because their position is no longer required. In general, there are two situations which can result in legal redundancy. They include:
- When an employee’s job doesn’t need to be done anymore. This may be because of new technology, a shift in workplace procedure, or because their role has been merged with another.
- When a company goes bankrupt or otherwise shuts down, meaning there isn’t a job to do anymore.
A few examples of situations where an employee can be legally made redundant include:
- When new technology or machinery is introduced to the workplace that takes over work that was previously performed by the person in question.
- When a business downsizes, and thus requires fewer employees.
- When a business closes down or relocates to a different state or country.
- When a business’s structure changes due to a merger or takeover.
Remember that it’s extremely important to ensure you’re following the rules if you decide to make a position redundant. Otherwise, you may end up facing serious penalties.
Today’s major debate among lawyers and law firm marketers is centred on Google AdWords marketing. As a law firm, is it worth using AdWords? If so, how should it be used to get the most out of it?
To begin with, we’re going to say yes, Google AdWords marketing for law firms, such as Family Lawyers Perth, is worth it, but only if it’s one right and only if you have a large marketing budget. If your marketing budget is limited, there are other things, like social media, that you need to focus on first to ensure you are getting the most for your money. Let’s have a look at this in more detail.
AdWords Is Expensive For Lawyers
You probably know that Google Adwords is extremely expensive for family lawyers and law firms. Unless you are focusing on very non-competitive location-specific keywords, then you can expect to pay a lot every time someone clicks on one of your ads. This can quickly chew up your advertising budget, giving you limited visibility and limited returns for the amount of money you have spent.
SEO Is A More Affordable Option
If you have a limited online marketing budget, your best option is to focus on SEO (Search Engine Optimisation). When done right, SEO can help your website appear at the top of the search engine results pages for a number of relevant keywords. It is quite affordable when compared to AdWords marketing, and it provides a long-term solution rather than the short-term visibility of AdWords.
Unfortunately, a lot of small business owners don’t keep good records. Their paperwork is often all over the place until the night before they have to submit their BAS statement or annual tax return, which leads to a mad rush to get paperwork in to the Australian Taxation Office (ATO) in time. This can lead to all sorts of problems, including things like mistakes with your paperwork and penalties from the ATO. Here are our top five reasons why you should get your book keeping in order today:
Although you might feel like you are spending a lot more time doing your bookkeeping if you keep on top of it every week, you will definitely save time. Filing everything in the right spot for future reference is much easier while things are fresh on your mind. If you aren’t sure about the best way to go about your bookkeeping, then consider speaking to an experienced accountant to get you started.
For a lot of small business owners, completing their BAS statements or annual tax returns consists of collecting all of the paperwork that they can find and giving it to their accountant. Unfortunately, this means that the accountant will have to spend hours sorting through all your paperwork to find any documents that are important or relevant to them. This will end up costing you a lot more than if you were simply able to give your accountant a couple of files of well kept records.
Do you have a great idea for a business? Many people get wonderful ideas, but they don’t think them through fully and so are more at risk of failure. If you have an idea about starting up a business, it can pay to speak to a financial planner to help you clarify matters. No business can run without some kind of financial planning to ensure its success.
A financial advisor can help you analyse your business idea in the following ways:
- They will discuss what goods or products you will sell or what services you will offer.
- They will help you decide whether your idea is feasible.
- If your idea is great, they will tell you how to protect it so it is not stolen.
- You can discuss with them whether there is a market for your product or idea
- If you don’t have the right skills, they may suggest what you need to do to get them
- They can point out your competitors
- You can discuss with them what difference your idea has from what is already available
- Last but not least, they will talk about finances with you and help you to write the financial part of your business plan.
- They may even suggest investors who are likely to be interested in financing your business.
One of the main things to have when running your own business is to have professional advisors. These would include digital marketing consultants and someone to handle legal issues. Your lawyers would be on hand to handle any legal matters or even a crisis, should one develop. While most business owners have consulted solicitors when setting up a business, often they think there is no need to keep in contact because they expect it to be trouble free in the days ahead. This may not be the case.
- Lawyers will actually be needed for many of the normal things that are required in business. What about that lease you are about to sign? Do you really understand all the implications in it for your business? If the lease is drafted by the landlord’s solicitor, it will be to his favour, not yours. There could be clauses that prevent you from doing many things with your business and will cost you a lot of grief if you go against what is written there.
Many people who start up a small business see no need for a business plan, insurance, proper organisation or even a lawyer. They quickly join the ranks of those businesses who disappear, to be found only in the statistics of failed businesses. Choosing lawyers to help you set up and run your business is just as important as having a business plan and getting insurance.
For a start, business solicitors can quickly identify any legal issues that your business may have and help you to avoid them before they cause trouble, such as a heavy fines or other penalties. While you are not likely to need their services every day of the week, it is good to have the same legal aid that helped you start up to advise to inform you in the days ahead, when you need it.
Using the same lawyers will ensure they know about your company and will avoid the need to explain all the details over again, thus your advice will be gained much more quickly; important when you have such a lot to do.
Why you need a business plan
Of course, devising a business plan before you start is also going to help your business grow and be successful. But if you didn’t have one at the beginning, it is never too late. A simple business plan will help you to decide on and remember your aims and goals and keep you on track with developing your business in the most efficient way.
It is easy to get so caught up in the day to day running of the business that you forget what your first aims and goals were, or you just don’t have time to think about them. Having it down in black and white will enable you to scan it quickly from time to time and give some thought to how the business is doing.