Whether you rely on SEO or paid advertising to promote your business website, one thing they both have in common is the need to research and establish the keywords which will bring you the best results.
It is at this early stage in the process that many business owners’ eyes start to glaze over, either because they are new and don’t have the first idea where to start, or they’ve tried before and got totally lost.
This is understandable as there is so much information published online about keyword research that it’s enough to make anyone’s head spin.
Firstly, let’s get the terminology right to clear up some confusion. For the purposes of SEO, a ‘keyword’ can be a single word, such as ‘dog’ or more than one word such as ‘dog training’. You might see some claim ‘dog training’ is a ‘keyword phrase’ and they are not wrong but for the most part we’ll call them keywords whether they have one word or more than one word.
Do you have a great idea for a business? Many people get wonderful ideas, but they don’t think them through fully and so are more at risk of failure. If you have an idea about starting up a business, it can pay to speak to a financial planner to help you clarify matters. No business can run without some kind of financial planning to ensure its success.
A financial advisor can help you analyse your business idea in the following ways:
- They will discuss what goods or products you will sell or what services you will offer.
- They will help you decide whether your idea is feasible.
- If your idea is great, they will tell you how to protect it so it is not stolen.
- You can discuss with them whether there is a market for your product or idea
One of the main things to have when running your own business is to have professional advisors. These would include digital marketing consultants and someone to handle legal issues. Your lawyers would be on hand to handle any legal matters or even a crisis, should one develop. While most business owners have consulted solicitors when setting up a business, often they think there is no need to keep in contact because they expect it to be trouble free in the days ahead. This may not be the case.
- Lawyers will actually be needed for many of the normal things that are required in business. What about that lease you are about to sign? Do you really understand all the implications in it for your business? If the lease is drafted by the landlord’s solicitor, it will be to his favour, not yours. There could be clauses that prevent you from doing many things with your business and will cost you a lot of grief if you go against what is written there.
Every person who is in business should be aware of the fact that their appearance counts a great deal towards their success. While you don’t have to be the most beautiful woman or the handsomest man, if you present a sloppy appearance your business contacts will often disappear very quickly. While some people may rush out and get botox treatment for wrinkles, there are other things you can do to ensure your looks are working for and not against you in business.
The eyes are one of the most important parts of the face. They are what people look at when speaking to you. When a person never makes eye contact, they appear shifty and as if they cannot be trusted. That is why it’s important to ensure your eyes are always at their best. This means getting enough sleep at night so your eyes are not bloodshot and have no dark bags under them.
Search Marketing Standard has a list of things every PPC marketer should know (but probably doesn’t). OK, a couple of these points might be old news, but a couple more of them surprised even us.
One point about adult ads: It seems a paradox that you can advertise adult-focused products and services on Google AdSense, but you can’t have a page with adult-oriented content (ahem, porn) and have Google AdSense ads displayed on that page. What gives with the double standard there, Google?
Are you starting a new business and need to put your product as well as your website on the front page of the internet? You need to understand that product placement and product exposure is relevant if you want to create a great environment for your product. SEO techniques have helped websites in the past to push up the ranks of the websites among their competitors. These SEO techniques are a set of algorithms that are developed to help your website make it to the top of the recommended searches so that your website can facilitate more traffic.
On Page and Off Page Optimization:
When it comes to SEO techniques for boosting the rank of your website, there are two major factors that play a decisive role in helping your site: On Page and Off Page optimization. In this section we will take a comprehensive look at the On page SEO optimization techniques that are essential. Let me make it clear that you should not get confused with the terms On Page and Onsite SEO optimization since they are not at all synonymous. In On page optimization, a target keyword is chosen and optimized which can include keyword placement, heading, quality of the content along with a list of other factors. (more…)
Google AdWords is one of the most promising techniques that is used by the startups as well as established markets to market their product. These AdWords help in garnering more customers onto your website. These AdWords provide for a playing leveled field for startups as well as for SEO backed industries for internet traffic marketing. 2016 saw a huge rise in the number of Google AdWords Marketing implementation by companies for their products. If you are a startup, you surely need to learn about this and implement it in your analysis. In this section we will take a look at the 4 major keys for AdWords Optimization.
Keys for AdWords optimization:
Adwords is a way of advertising on Google. Before you even start, it is wise to find out if people are searching on Google for your products or others like yours. If there are no searches for your product an Adwords campaign will be wasted. You can use Google’s Adwords Keyword Suggestion Tool. This tool will tell you what keywords similar to yours have been searched for and how many times.
It also gives the cost of each keyword. This allows you to choose your keywords for both number of searches and cost. Once you find out these details, your adwords campaign can get going, however if you are a newbie to the world of adwords take care that you don’t just allow your money to drain down a bottomless pit. Here are some tips to help you.
Content Marketing is one of the primary necessities of increasing your ranks when your product gets searched on a search engine. You need to incorporate good content marketing strategies along with SEO techniques if you plan to build a great ranking for your company. In this section we will take a look at 10 of the best rules that you need for content marketing.
Listen to your audience
Whether you are doing the work yourself or employing a employing a digital agency like Slinky to do it for you, make sure that you listen to your audience so that you understand what they want to change in the company or in the way you handle your business. Since it is the customer’s market, you need to pay close attention to every detail.
When you have a website it is like having a really big advertisement for your service or products. But unless you get it right, this website may never be found by the people who could become your customers. There are millions of websites on the Internet and a good portion of them are likely to be offering the same things as you. Not all of them can show up on the first page of the search engines.
The problem is that most people who are searching for something on the Internet do not look past the first page of results that come up for their keyword. So your website may never be seen – unless you do some simple SEO marketing.
Here are three ways such marketing can help your business: –
2016 has been a great year for the development of social marketing techniques that will help people and companies use the social media to market their product. The people have realized that it is the only social media that can help broaden your market base as well as help in promoting more of your product. In this section we will take a look at the social marketing trends in the year 2016.
Increase in the number of Videos
The year of 2016 saw a huge increase in the number of videos that were embedded in the content. This is a positive point that you need to understand since embedding a video into your content will be beneficial for your marketing purposes. The video can either be an educational video, explainer videos along with entertaining videos.
Many people think of web design as the visual aspect of what they see when they surf to a website. This is mostly the header graphics and sometimes the images and text they see on the first page. However, website design is much more than this and a lot of it is even hidden from view. Good design makes the website easy to navigate, giving the visitor an experience that is pleasant and simple.
If your visitors get annoyed because they can’t easily find what they want, they will soon click off your website and look elsewhere for what they want. So website design that is wrong in any way will soon lose potential customers. That is why it is important to get it right the first time around.
Get to the point
It is not just the ease of use that is important. Visitors like to know within a few seconds if your website offers them what they want. So text should be clear and to the point. Links should lead them to further information or to the product or service they want. They should be placed where it is easy for visitors to find, not hidden amongst unnecessary layers of text.
If most visitors get to your page by clicking on your ad, it should be a landing page set up with little information on it apart from what the ad was about, a contact link or a link to the page that shows your product. This page should then lead the customer easily to the checkout and they should be guided along each step of the way by obvious buttons that tell them what to do.
The days are gone when you have to pay lump sums of money for marketing your SME. There are a myriad ways to market your product online through the means of the SEO’s. Make sure that you use these new age tricks to help you business flourish. In this section we will take a look some of the SEO techniques that will help your SME thrive and you will not have to spend your life savings on these techniques.
SEO techniques for better SME marketing:
Getting hold of Influencers
Like the word suggests, influencers are people on the world wide web who have a command over the masses due to their profession, experience etc. If you want Influencers to invite or write up positively about your SME, you need to create alliances with them by:
Social marketing works because ultimately, people are social creatures who like to talk to each other, share their lifestyle adventures and have their voice heard. Social marketing allows this interaction between business and consumers and it is virtually the only way it can occur.
It is pretty well impossible for an individual to phone or email a company and get a person who knows what they are talking about and can tell them what they need to know. And with many businesses outsourcing their enquiry department it is often very difficult to understand the accent of the person who answers the phone. And since so many people spend a lot of time on social media or online surfing, it is simply a great way to interact with them.
Social marketing also works because you have control over your time. You can schedule a certain amount of time per day to answer queries or to check out what people are saying, rather than being caught at a busy time on the phone or during a business meeting. It gives you more time to formulate a reply to questions when you can read what is written and think about the answer before typing it in. So in effect, it makes you more efficient and productive to go through social media for marketing.
What are Google AdWords?
If you are a small business, you need to understand that most of the internet traffic uses Google to search for their desired products. Google AdWords is the component on the internet that gets you the desired traffic onto your website. So if you are planning to make a huge splash in the market, make sure to get Google AdWords for your product. These AdWords entice customers and drive them to your website. In this section we will take a look at some of the advantages of using Google AdWords for your business.
Advantages of Google AdWords:
If you are a startup and want your website to be on the top ten searches of Google search, you must know that you are playing in the big league and competing with the big industries that have used SEO techniques to get their business on the top. But with the use of business AdWords you will have a leveled playing field which will give you equal opportunity of being viewed if you have similar products. Or you may be even highly ranked if you have better products than the competitor.
About Designing Emails:
As a company you need to send emails to various people to convert them into your customers. It is through these emails you will have the capability to show them your product and trap them. This is one of the main reasons that you need to design your emails in a standard and tested way that will help you get a better conversion rate. In this section we will take a look at some of the most basic yet effective ways that will WOW your readers.
Some basic qualities of a perfect mail:
- You need to maintain a minimum word count in your subject line so that the potential readers are not bored of your product. They need to understand the highlights of the product in the shortest possible way. Make sure that your subject line does not have more than 50 words.
Many businesses send emails out to their customers, having offered some incentive for them to sign up first. We have all heard the old saying that the gold is in the list, but unless that list actually opens your email there won’t be any gold within sight.
There are many ways to make your email marketing more successful.
Here are 5 tips to help you.
As a company, you will be sending important emails to your clients either for hooking them onto your product or to give them new insights into your product. Your email should be informative as well as it should follow a set of rules that have been proven to get people to convert faster. Since Email Marketing is such an integral part of marketing your product we have taken the liberty to help you get the best email marketing tips.
List of Email Marketing tips:
- Your subject line should be short and sweet so that the people reading it do not get bored of the lengthy subject line you have written. Make sure that the subject line has a distinguished punch to it so that people feel more and more intrigued to open and read the email. The subject line should not have more than 50 characters.
Social media marketing (SMM) is a way of marketing goods or services using social media sites such as Facebook, Pinterest, Twitter and so on. One way to do this is to have buttons for sharing on your website, then when someone finds what they want, they can immediately show it to all their friends. Very often the comments they make about a product or service go viral, so it is essential that what they say is good, rather than bad.
However, even if bad comments are posted it gives business owners the opportunity to get into the conversation to limit the damage or explain what the problem was and how it is being fixed. People love to feel that they are being heard and social media gives them a voice to comment or in some cases rave on about the product they love – or hate.
Some businesses think that even bad comments are good in that they stir interest as everyone jumps on board to see what the trouble is. If that trouble can then be resolved in a calm and lucid manner, it gives everyone a chance to see that the company is interested in what their customers need. This can be very good for the company and can actually help to establish their reputation as a business that cares about their customers.
Getting your blog or website up is need of some boosting that can help them get the reviews as well as the rankings when a customer types in a keyword. Content Marketing and SEO are the techniques that will aid your website to become more stronger as well as more popular. These two types of techniques need to be used alongside each other to extract as much internet traffic it can get. Understand that running them as separate campaigns will not have as much benefits as much as you would have got if you used them together.
In this section, we have listed some effective tactics for linking your content marketing with your SEO:
Most of the people refer Wikipedia for their knowledge. This implies that if your content is somehow referred by Wikipedia, there will be a tremendous boost in your rankings. Thus you need to make your content extremely informative, easy to understand as well as descriptions with visual aid. Wikipedia has a turnout of around a 100,000 people per month. If a fraction of these people read about your link or paste your link, you will be rewarded with good ratings. (more…)
To understand why search engines frown on Black Hat SEO marketing techniques, first you have to know exactly what they are. In general terms, black hat marketing is trying to hoodwink the search engines into placing your website high in their rankings so it will appear on the first page of the results for a given keyword.
There are many ways you can do this, but be warned; if the search engines catch onto it, your website could become history and you will lose any benefit you may have achieved with those extra customers or higher ranking.
Basically, search engines are in the business of helping people find what they want. If they don’t do this well, people will not want to use them. Black hat methods of marketing often lead searchers to websites that are spammy or that offer something they are not interested in – or to a website that does not give them the value that they could and should have found. They tend to blame the search engines rather than the website owner.
Social Media can be your strongest weapon if you plan to build an empire of your SME. The leverage you have with the powerful content you have stored in your SME can be targeted directly using social media which is also one of the most cost effective tools in the area of marketing. In this section we will take a brief look at the various techniques you can implement into your business model so that you can gain maximum benefits through the use of social media.
Social Marketing techniques:
Law of Listening
Make it a point to listen to your customer base from time to time to gather more and more input regarding the quality and improvements of the company. Also make sure that you join the discussions of the clients and help them solve their grievances or contribute to the opinions. (more…)
Email marketing is one of the most popular ways to conduct business simply because it is quick and easy. Websites like AWeber and MailChimp make automation easy; you can schedule a whole host of emails to go out at certain times and dates, find and insert images more easily and even segment your customers in order to market to them more effectively.
However, not everyone can write an email in a way that is effective. Businessmen and women may be super stars at running their business, but not at writing copy. They may get caught up with business and forget to get those emails out, or they may delegate to someone else who does. There are many ways to wreck what should be a good marketing strategy, so here are some tips to make the whole business easier.
If you are not content with the rankings of the content you have uploaded which can be in the form of a blog or else a website then it may not be the problem of the product you have designed or the quality of the content you have written, it is probably the way you have presented the product to the traffic on the internet that has stunted the growth of the product. SEO techniques are the solution to the problems you are facing. These techniques are an algorithm that is created that abides by the laws of the search engines to optimize the search result of your page. In this section we will take a look at the 5 major SEO techniques.
Create an Influencer
It is mandatory to have an influencer if you want your ranks to be boosted upwards. An influencer is a person who can link your blog or your website to the general public. This person needs to have public appreciation and be a master. Having such a person is a great SEO technique that will help you garner more views from the internet traffic.
If you have little time and hate keyword research you’re in luck because Google has Adwords Express. These are automatically generated adwords campaigns that you don’t have to do very much research to get them up and going. However, you do have to have your website set up and bringing in at least some traffic to start with. So how does Adwords Express work?
Keywords for categories
All you need to do is tell Google what keyword or keyword phrase you want to use. It is usually a broad match keyword so that the keywords Google generates automatically have a good chance of being the ones that are suitable for your product. Google then observes search trends about this keyword and automatically sets up a campaign based on that information. This is ideal for a niche that is large as it can bring in many keywords that people use to search for the product or service. For instance, if you do website design, that would be your keyword and Google would use similar ones such as ‘top website design’ and ‘website design company’. It is very accurate for a broad genre.
However, if you want to advertise in a narrow niche, it doesn’t seem to be as accurate as it doesn’t worry about negative keywords. That is, those keywords that sound the same but have a different meaning. So people may click on your ad and use your budget up for no results, as they were after something quite different. This problem can be minimised by taking care with your headline.
The web design is one of the most important things that will help you either build or deteriorate your business. Analysis has proven that your clients will determine the quality of your site just by taking a look at your website. These customers make up their mind just within a fraction of a second. You need to ensure that you have the right mix of the following components so that the users fall in love with your website. It is only due to proper designing of interior pages that will help you have better conversion rates.
Tips to boost your conversion rates:
Full width Images
Analysis has proved that having a large width image will help your company have a better effect on the masses rather than small and clumsy images. It helps people to wait and take a look at the images and read. It is better to use happy people or use cinemagraphs to represent your layout. This will help people get more attracted to your website.
Statistics show that a visitor to any website makes up their minds about it within the first five seconds. Sometimes it takes even less time than that. If your website looks spammy or unprofessional, most visitors will not convert to customers. There are many ways to get traffic, but once it lands on your website, good web design can keep it there longer.
Excellent web design can convert that traffic to paying customers and even, to repeat customers. This is usually what a business website aims to do. Unfortunately, many fail miserably at this goal. There are many components of a website that can make it attractive to visitors and convert them to happy customers. Having a page that load quickly and contains all the visitor needs to know without allowing any distraction from the end goal can be considered a successful one, especially if that website contains everything necessary to keep the customer safe and provide for their needs.
Don’t throw your budget down the drain
Using a professional responsive website designer such as Slinky can be one way to ensure your business website is a success, but many people starting out are on a budget and try to do it all themselves. They are not likely to succeed unless they have some experience in design and website building. Unfortunately, businesspeople who are on a strict budget tend to choose cheap options with companies who offer a great deal but don’t come through with a great website.
SEO stands for Search Engine Optimization, so SEO marketing is basically using the search engines to market your business. However, there are good ways and bad ways to do this. The good ways may take more time and effort, but they will ensure that your website is not penalised by the search engines – and they will give value and a good reputation to your website for many years to come.
The ‘bad’ ways – known as black hat SEO – are frowned on by search engine and as they become ever more vigilant, will eventually lose their value to your business and you may even find your website banned. Another reason to work on the good or white hat ways is that it is free; at least, it can be free if you do the work yourself. And who better to do it, since you are the one who knows your business better than anyone else?
There are several components of SEO marketing: –
Search engine optimisation (SEO) is a way of getting a better rank for and more traffic to your website using non-paid methods such as high value content and links. However, like many Internet based things there is a lot of misinformation out there which leads to myths about SEO and SEM, which simply means search engine marketing.
It is a good idea to find out what is true and what is false whether you want to have a successful web business or use a website to enhance your bricks and mortar business.
Here are six myths about SEO:-
Many people who start up a small business see no need for a business plan, insurance, proper organisation or even a lawyer. They quickly join the ranks of those businesses who disappear, to be found only in the statistics of failed businesses. Choosing lawyers to help you set up and run your business is just as important as having a business plan and getting insurance.
For a start, business solicitors can quickly identify any legal issues that your business may have and help you to avoid them before they cause trouble, such as a heavy fines or other penalties. While you are not likely to need their services every day of the week, it is good to have the same legal aid that helped you start up to advise to inform you in the days ahead, when you need it.