If you are a dentist and your dental practice has its own website, have you ever stopped to ascertain if it is actually bringing you the number of new clients and patients that it should? No doubt you attract new clients from other sources such as personal recommendations, but, unless your website is ranked highly on search engines when someone locally is looking for a dentist, it is not providing you the benefits it should.
One way in which the ranking of your website can be improved is with search engine optimisation, or SEO, as it is more commonly referred to. SEO has many processes but one of its most important is to ensure that a website has all the elements it needs within its structure to help its search engine ranking.
Whilst there are SEO consultants and agencies that can do this work for you, it pays for you to at least have an understanding of what aspects of a website need to be optimised in order for its ranking to improve.
Taking this a stage further if you feel confident that you know your way around a website, many of these optimisation steps can be done by yourself but do tread carefully.
Whether you choose to bring in the experts, or want to try it yourself, here is a brief overview of 7 of the most components of an SEO optimised website. Some are quite technical, others rely more on common sense, but together they can boost your website’s SEO, enormously.
No online marketing strategy for local home security businesses would be complete without SEO. This is the means by which many of your other online marketing activities come together, so that it is your website that rises to the top of Google when someone searches for home security companies.
Of course, any SEO campaign needs to be carefully planned, prepared for property, implemented effectively, and managed strategically, and it also takes a degree of patience, as SEO trends and results are not an overnight phenomenon.
However, if done correctly, the results will start to happen, and when they do, the increase in traffic from improved search engine ranking can be dramatic.
We should maybe have put the words ‘done correctly’ in capital letters because out of every campaign which hits the mark, there are many which fall short. Not because SEO doesn’t work, but normally because the business owner either tried it themselves or got their in-house marketing team to do it without really knowing what they were doing- and if not done correctly, it is easy to make SEO mistakes that damage your rankings.
SEO is something that takes time, knowledge, experience and also a number of special tools and software, so if you want your SEO done correctly, employ an agency with a proven track record, and the required tools already in place.
Social media can mean different things to different people, and even within the world of business marketing, it is used in many different ways.
For example, within social media sites such as Facebook, you can implement a PPC campaign, of the type we mentioned in the previous section.
However, here we are not talking about paid ads, but rather using social media as a means to attract, communicate with, entertain, build relationships with, and connect with potential and existing customers.
The means we mention include creating content that you publish on your social media pages and accounts. That content can have a number of functions and take several forms.
It can be written text, images, videos, audio, infographics, and even live events as they happen. As for the purpose of these, it is limited only by your imagination or that of the agency you have employed to manage your social media.
If you own or manage a home security company, it is more than likely that you have a fair level of competition within your local catchment area. After all, home security is one of those industries which is evergreen so there is always a demand for it. It also benefits from advancements in technology, so new products regularly launch within the sector.
This creates a win double for home security companies, like Alarm Systems Perth, with lots of new potential customers and clients looking to have their first home security installed, coupled with existing customers who may be looking to upgrade or enhance their existing system.
However, where there are customers, sales, and profits to be made, there is also going to be other businesses competing for those very same customers, sales, and profits. The result, a thriving, but an incredibly competitive marketplace, and where there is competition, there are always going to be winners and losers.
Presumably, you want your home security business to be a winner, and one of the primary ways you can achieve that is to ensure that your online marketing activities are the right ones and that they are implemented effectively.
For most home security companies that operate at a local level, those activities are likely to be contracted out to a local marketing agency rather than in-house. That being said, there are some who undertake their own marketing, and to fair, some, though not all, do a decent job.
In Australia, redundancy is a serious topic that you need to understand as an employer. Making an employee redundant without following the correct procedure can have serious consequences and, in bad cases, can even lead to unfair dismissal claims against you.
Because of this, we decided to put together a short guide to help you decide whether or not you can legally make a position redundant. As always, remember that this information is not meant as legal advice and that you should always speak with an experienced lawyer if you’re unsure about your rights and responsibilities.
First, What Is Meant By Redundancy?
Redundancy refers to the act of terminating an employee’s contract because their position is no longer required. In general, there are two situations which can result in legal redundancy. They include:
When an employee’s job doesn’t need to be done anymore. This may be because of new technology, a shift in workplace procedure, or because their role has been merged with another.
When a company goes bankrupt or otherwise shuts down, meaning there isn’t a job to do anymore.
A few examples of situations where an employee can be legally made redundant include:
When new technology or machinery is introduced to the workplace that takes over work that was previously performed by the person in question.
When a business downsizes, and thus requires fewer employees.
When a business closes down or relocates to a different state or country.
Building an eCommerce website on WordPress is becoming increasingly popular. Popular eCommerce providers like Shopify and WooCommerce can be added to your website design, streamlining the entire eCommerce experience and making it easier than ever for the average person to set up a successful online store.
However, starting your first eCommerce website design with WordPress is far from easy – trust me, I learned the hard way! Simply driving traffic to your website can be near impossible if your pursuing the wrong marketing avenues, and days or weeks of low traffic and negligible conversions can quickly destroy your motivation and drain your funds.
To help you drive relevant, converting traffic to your new WordPress eCommerce store, we’ve put together the following list of quick tips. Enjoy!
Make sure that you use a professional theme and attractive design!
Sure, you might have a small budget when you start your first eCommerce store, but it’s worth investing the money to create a professional theme that’s consistent throughout your website. An attractive, well designed theme will encourage customers to explore your website, instilling confidence and making them more likely to make a purchase. On the other hand, a poorly designed theme will scare possible customers away, reducing your conversion rate and lowering your sales.
The massive increase in the use of mobile and hand-held devices in recent years has meant changes in the ways virtually every offline or online business operates. That applies every bit as much to Google and search engine companies as it does to other industries, and as they amend their algorithms and ranking criteria to take account of the growth of mobile use, it also has huge implications for SEO.
Google has already started changing its results index as the numbers of desktop searches declines, and the number of searches coming from mobile devices increases. These changes mean that Google is giving ever-increasing prominence to mobile-friendly websites versus those sites that can only be viewed properly on desktop devices.
If you own a website you need to be aware of this switch, and more importantly, get your web designer to take appropriate actions to ensure that your website doesn’t get pushed down the ranking because it is not compatible with Google’s mobile-index. The steps required are not as difficult or as complicated as you might imagine, but they do need some time, and more importantly, some thought in terms of how your website operates.
It may be the case that your website is already on Google’s mobile index, and if you have installed Google’s Search Console, you will have been notified about this. If your website uses WordPress, then the theme you are using should have a mobile-friendly format. Using the search console, you can also access data relating to how Google’s spiders and bots are seeing your website and the degree to which your website ranks well for mobile against its desktop version.
Where your mobile-index ranking is struggling against your competitors, there are some of the ways you can introduce an SEO strategy to steer your website towards being more mobile user-friendly.
Social media marketing is an extremely important part of any business’s digital strategy, even for lawyers and law firms. Building a strong social media presence is essential, and it can help drive more people to your website, and in turn this can provide you with more clients.
A lot of people underestimate the importance of social media for law firms, and they therefore don’t dedicate enough time to building a strong social media presence. At the least, you should try and build a strong presence on Facebook, Twitter, and LinkedIn. Our top 5 reasons why include:
Social Media Can Provide A Steady Stream Of Prospective Clients
Creating engaging, interesting social media content can lead to a large number of people following your page or profile. For example, you might share funny, informative content on your Facebook page, you might Tweet company updates, and you might write longer, more in-depth blog articles on your LinkedIn profile. Where possible, share your posts on multiple platforms, and try and point people towards your website. Anyone who visits your website is a prospective client, so the more people you can get visiting, the better.
Social Media Can Improve Your Exposure
One of the keys to becoming a successful law firm, like Wills Lawyer Perth, is getting your name out there. One of the best ways to do this is via social media. Make sure that you think carefully about every single post you make or share, as it reflects on your image as a company. Remember, negative exposure is possible as well.
A major debate among lawyers and law firm marketers in the modern world is centered on Google AdWords marketing. As a law firm, is it really worth using AdWords? If so, how should it be used to get the most out of it?
To begin with, we’re going to say yes, Google AdWords marketing for law firms, such as Family Lawyers Perth, is worth it, but only if it’s one right, and only if you have a large marketing budget. If your marketing budget is limited, there are other things, like social media, that you need to focus on first to make sure that you are getting the most for your money. Let’s have a look at this in more detail.
AdWords Is Expensive For Lawyers
As you probably already know, Google Adwords is extremely expensive for family lawyers and law firms in general. Unless you are focusing on a very non-competitive location specific keywords, then you can expect to pay a lot every time someone clicks on one of your ads. This can quickly chew up your advertising budget, giving you limited visibility and limited returns for the amount of money you have spent.
SEO Is A More Affordable Option
If you have a limited online marketing budget, your best option is to focus on SEO (Search Engine Optimisation). When done right, SEO can help your website appear at the top of the search engine results pages for a number of relevant keywords. It is quite affordable when compared to AdWords marketing, and it provides a long term solution, rather than the short term visibility of AdWords.
As a law firm, online marketing probably provides one of your main sources of clients. However, online marketing can be expensive, which has led to a lot of lawyers and law firms turning to Search Engine Optimisation (SEO) to drive more traffic to their website, and to increase the number of potential clients contacting them.
However, SEO can be difficult if you don’t know what you’re doing. While a lot of law firms choose to employ a digital agency or marketing consultant to take care of their SEO for them, it is possible to do it on your own. The following are some of the actions that you can take to improve your firm’s search engine rankings:
Make Sure That You Include Your Name, Address & Phone Number On Every Page
As a local business, your law firm’s website will be much more accessible to Google search engine crawler bots if you have your address, name, and phone number clearly listed on every page. The best spot for it is usually the bottom right hand corner, but this will vary depending on your site design. Make sure that your address is correct, as it is essential when it comes to appearing in location-based searches.
Make Sure Every Page Focuses On A Keyword/Phrase
When you are creating content for your website, it can be hard to work out exactly what you should be focusing on. Search engine crawlers take keywords and keyword phrases into account, so make sure that you establish a specific keyword for every page on your website. Make sure that they keyword is closely related to the subject of the webpage, and make sure that you don’t overuse it.
Many people think of web design as the visual aspect of what they see when they surf to a website. This is mostly the header graphics and sometimes the images and text they see on the first page. However, website design is much more than this and a lot of it is even hidden from view. The cost of web design is usually you get what you pay for and Good web design makes the website easy to navigate, giving the visitor an experience that is pleasant and simple.
If your visitors get annoyed because they can’t easily find what they want, they will soon click off your website and look elsewhere for what they want. So website design that is wrong in any way will soon lose potential customers. That is why it is important to get it right the first time around.
Get to the point
It is not just the ease of use that is important. Visitors like to know within a few seconds if your website offers them what they want. So text should be clear and to the point. Links should lead them to further information or to the product or service they want. They should be placed where it is easy for visitors to find, not hidden among unnecessary layers of text.
If most visitors get to your page by clicking on your ad, it should be a landing page set up with little information on it apart from what the ad was about, a contact link or a link to the page that shows your product. This page should then lead the customer easily to the checkout and they should be guided along each step of the way by obvious buttons that tell them what to do.
Unfortunately, a lot of small business owners don’t keep good records. Their paperwork is often all over the place until the night before they have to submit their BAS statement or annual tax return, which leads to a mad rush to get paperwork in to the Australian Taxation Office (ATO) in time. This can lead to all sorts of problems, including things like mistakes with your paperwork and penalties from the ATO. Here are our top five reasons why you should get your book keeping in order today:
It will save you time:
Although you might feel like you are spending a lot more time doing your bookkeeping if you keep on top of it every week, you will definitely save time. Filing everything in the right spot for future reference is much easier while things are fresh on your mind. If you aren’t sure about the best way to go about your bookkeeping, then consider speaking to an experienced accountant to get you started.
It will save you money:
For a lot of small business owners, completing their BAS statements or annual tax returns consists of collecting all of the paperwork that they can find and giving it to their accountant. Unfortunately, this means that the accountant will have to spend hours sorting through all your paperwork to find any documents that are important or relevant to them. This will end up costing you a lot more than if you were simply able to give your accountant a couple of files of well kept records.
Whether you rely on SEO or paid advertising to promote your business website, one thing they both have in common is the need to research and establish the keywords which will bring you the best results.
It is at this early stage in the process that many business owners’ eyes start to glaze over, either because they are new and don’t have the first idea where to start, or they’ve tried before and got totally lost.
This is understandable as there is so much information published online about keyword research that it’s enough to make anyone’s head spin.
Firstly, let’s get the terminology right to clear up some confusion. For the purposes of SEO, a ‘keyword’ can be a single word, such as ‘dog’ or more than one word such as ‘dog training’. You might see some claim ‘dog training’ is a ‘keyword phrase’ and they are not wrong but for the most part we’ll call them keywords whether they have one word or more than one word.
The definition of a keyword is it’s a word or words which web users type into the search engines when they are looking for something online. For any given keyword which website owners want their sites to be considered relevant for in the eyes of the search engines and in particular Google, they will implement search engine optimisation (SEO) to boost their ranking.
Getting your blog or website up is need of some boosting that can help them get the reviews as well as the rankings when a customer types in a keyword. SEO Sydney Pro advise that content marketing and SEO tools are the techniques that will aid your website to become more stronger as well as more popular. These two types of techniques need to be used alongside each other to extract as much internet traffic it can get. Understand that running them as separate campaigns will not have as much benefits as much as you would have got if you used them together.
In this section, we have listed some effective tactics for linking your content marketing with your SEO:
Most of the people refer Wikipedia for their knowledge. This implies that if your content is somehow referred by Wikipedia, there will be a tremendous boost in your rankings. Thus you need to make your content extremely informative, easy to understand as well as descriptions with visual aid. Wikipedia has a turnout of around a 100,000 people per month. If a fraction of these people read about your link or paste your link, you will be rewarded with good ratings.
Make use of quality content
This is perhaps the most important part of getting good ratings and merging content with SEO. You need over stuff keywords into your content for the purpose of good rankings. Make sure that you, or your SEO experts such as Oxygen Marketing, use quality contents that are devoid of plagiarism and which include informative and unique content. Write informative and quality blogs that feature approximately 2000 words which has been calculated as one of the attributes of a good SEO tactic.
Do you have a great idea for a business? Many people get wonderful ideas, but they don’t think them through fully and so are more at risk of failure. If you have an idea about starting up a business, it can pay to speak to a financial planner to help you clarify matters. No business can run without some kind of financial planning to ensure its success.
If you are not content with the rankings of the content you have uploaded which can be in the form of a blog or else a website then it may not be the problem of the product you have designed or the quality of the content you have written, it is probably the way you have presented the product to the traffic on the internet that has stunted the growth of the product. SEO techniques are the solution to the problems you are facing. These techniques are an algorithm that is created that abides by the laws of the search engines to optimize the search result of your page. In this section we will take a look at the 5 major SEO techniques.
Create an Influencer
It is mandatory to have an influencer if you want your ranks to be boosted upwards. An influencer is a person who can link your blog or your website to the general public. This person needs to have public appreciation and be a master. Having such a person is a great SEO technique that will help you garner more views from the internet traffic.
Content Marketing Strategy
Every time you need to put a product out there on the internet may that be a blog, a research paper or any other text document, you need to make sure that you have a content marketing strategy in place. This means that you need to have links that refer your website or your piece of work. This has a direct relation to domain authority and sends Google a confirmation that your website is in use which will result in a boost in your ranking.
Using the above two strategies will help you produce better backlinks to support your link, called link building. The objective of this SEO is to get maximum number of people to link up with you. To aid you in this matter, you can either get a good Public Relations company or an SEO company to back you up since they have the tools and good digital exposure for your product. You can also get your competitors sites analyzed and learn how they have got their SEO built. Reverse engineering can be done for your website.
One of the main things to have when running your own business is to have professional advisors. These would include digital marketing consultants and someone to handle legal issues. Your lawyers would be on hand to handle any legal matters or even a crisis, should one develop. While most business owners have consulted solicitors when setting up a business, often they think there is no need to keep in contact because they expect it to be trouble free in the days ahead. This may not be the case.
Lawyers will actually be needed for many of the normal things that are required in business. What about that lease you are about to sign? Do you really understand all the implications in it for your business? If the lease is drafted by the landlord’s solicitor, it will be to his favour, not yours. There could be clauses that prevent you from doing many things with your business and will cost you a lot of grief if you go against what is written there.
Every person who is in business should be aware of the fact that their appearance counts a great deal towards their success. While you don’t have to be the most beautiful woman or the handsomest man, if you present a sloppy appearance your business contacts will often disappear very quickly. While some people may rush out and get botox treatment for wrinkles, there are other things you can do to ensure your looks are working for and not against you in business.
The eyes are one of the most important parts of the face. They are what people look at when speaking to you. When a person never makes eye contact, they appear shifty and as if they cannot be trusted. That is why it’s important to ensure your eyes are always at their best. This means getting enough sleep at night so your eyes are not bloodshot and have no dark bags under them.
If you wear spectacles, it might be necessary to start wearing contact lenses instead, especially if you are still relatively young. Specs can make a young person look older, but often, it’s the design of the frames that is at fault. Heavy, dark coloured frames may be in fashion, but they certainly don’t suit every kind of face. Someone with a small face or who is of a small stature can look more like an angry goblin with such frames; lighter or frameless ones are better.
It’s also important to get the kind of lenses that are non-reflective. That way, even if you are facing the light your eyes will be visible through the lenses. Otherwise, all that will be seen of your eyes are two squares or ovals of light. No one will be able to see your expression properly. And if you want to gain trust, people must be able to see your eyes.
Many people who start up a small business see no need for a business plan, insurance, proper organisation or even a lawyer. They quickly join the ranks of those businesses who disappear, to be found only in the statistics of failed businesses. Choosing lawyers to help you set up and run your business is just as important as having a business plan and getting insurance.
For a start, business solicitors can quickly identify any legal issues that your business may have and help you to avoid them before they cause trouble, such as a heavy fines or other penalties. While you are not likely to need their services every day of the week, it is good to have the same legal aid that helped you start up to advise to inform you in the days ahead, when you need it.
Using the same lawyers will ensure they know about your company and will avoid the need to explain all the details over again, thus your advice will be gained much more quickly; important when you have such a lot to do.
Why you need a business plan
Of course, devising a business plan before you start is also going to help your business grow and be successful. But if you didn’t have one at the beginning, it is never too late. A simple business plan will help you to decide on and remember your aims and goals and keep you on track with developing your business in the most efficient way.
It is easy to get so caught up in the day to day running of the business that you forget what your first aims and goals were, or you just don’t have time to think about them. Having it down in black and white will enable you to scan it quickly from time to time and give some thought to how the business is doing.
Digital marketing advice from Search Marketing Standard has a list of things every internet marketer should know (but probably doesn’t). OK, a couple of these points might be old news, but a couple more of them surprised even us.
One point about adult ads: It seems a paradox that you can advertise adult-focused products and services on Google AdSense, but you can’t have a page with adult-oriented content (ahem, porn) and have Google AdSense ads displayed on that page. What gives with the double standard there, Google?
Also, the prohibition against advertising weapons strikes us as a slippery slope. What about Martial Arts defense classes? Mace canisters and alert whistles? Hunting gear? “Weapons” is a pretty broad definition, and a quick check of sponsored links in a SERP for any kind of weapon will show a plethora of ads from sporting goods stores and the like. Even “brass knuckles”! What gives, Google?
Are you starting a new business and need to put your product as well as your website on the front page of the internet? You need to understand that product placement and product exposure is relevant if you want to create a great environment for your product. SEO techniques have helped websites in the past to push up the ranks of the websites among their competitors. These techniques that boost SEO are a set of algorithms that are developed to help your website make it to the top of the recommended searches so that your website can facilitate more traffic.
On Page and Off Page Optimization:
When it comes to SEO techniques for boosting the rank of your website, there are two major factors that play a decisive role in helping your site: On Page and Off Page optimization. In this section we will take a comprehensive look at the On page SEO optimization techniques that are essential. Let me make it clear that you should not get confused with the terms On Page and Onsite SEO optimization since they are not at all synonymous. In On page optimization, a target keyword is chosen and optimized which can include keyword placement, heading, quality of the content along with a list of other factors.
Need for On Page Optimization:
Have you ever posted something on the internet and yet not got the rank you would imagine to get? Well this is because you have not systematically engineered your content to imbibe SEO techniques. On page optimization will help you get the boost in rank you desire if the website makes proper use of the SEO techniques which are a set of algorithms. Nowadays, Google and other search engines also consider other scores like social media votes, links, domain authority as well as references along with On Page SEO score to list the order of the websites when a keyword is entered.
Google AdWords is one of the most promising techniques that is used by the startups as well as established markets to market their product. These AdWords help in garnering more customers onto your website. These AdWords provide for a playing levelled field for startups as well as for SEO backed industries for internet traffic marketing. 2016 saw a huge rise in the number of Google AdWords Marketing implementation by companies for their products. If you are a startup, you surely need to learn about this and implement it in your analysis. In this section we will take a look at the 4 major keys for AdWords Optimization.
Adwords is a form of digital marketing and a way of advertising on Google. To start you need to find out what words people are using to search on Google for your products or others like yours. If there are no searches for your product an Adwords campaign will be wasted. You can use Google’s Adwords Keyword Suggestion Tool. This tool will tell you what keywords similar to yours have been searched for and how many times.
It also gives the cost of each keyword. This allows you to choose your keywords for both number of searches and cost. Once you find out these details, your adwords campaign can get going, however if you are a newbie to the world of adwords take care that you don’t just allow your money to drain down a bottomless pit. Here are some tips to help you.
Have a clear goal in mind. The usual goal for adwords is to increase your sales.
Set up your ads with your target customer in mind, using keywords that they are likely to use.
Include the same keywords that are in the ad on your landing page to ensure your ad is accurately worded and the end result is what the customer is looking for.
Include negative keywords targeting when setting up your ad. There will be some keywords that have different meanings or shades of meaning. Glasses can mean eyeglasses or wine glasses. So you need to weed out those people who are after something different.
Content Marketing is one of the primary necessities of increasing your ranks when your product gets searched on a search engine. You need to incorporate good content marketing strategies along with SEO techniques if you plan to build a great ranking for your company. In this section we will take a look at 10 of the best rules that you need for content marketing.
Listen to your audience
Whether you are doing the work yourself or employing a digital agency to do it for you, make sure that you listen to your audience so that you understand what they want to change in the company or in the way you handle your business. Since it is the customer’s market, you need to pay close attention to every detail.
You need to have strategies that will help your grow by keeping in mind the necessity of the customer’s needs. Even if you have a great strategy but the customers do not want it, you need to try to satiate your customers with something else.
Make sure that you focus your energy towards a single section or fragment of people. Try to appease the complete crowd and you will end up having nothing.
Rule of One thirds
The rule of one thirds is that one third of the content should be original content, one third should be influencer based and one third should be licensed.
Do not try to post bad visual content on your page. Make use of authentic and enticing content that include videos and photos to get your customer hooked.
Make sure to get a CMS and regularly check if it is working for you. Choose the right software and platform since CMS is the answer to your problems and will help you stay organized and will also make sure to scale your content.
When you have a website it is like having a really big advertisement for your service or products. But unless you get it right, this website may never be found by the people who could become your customers. There are millions of websites on the Internet and a good portion of them are likely to be offering the same things as you. Not all of them can show up on the first page of the search engines.
The problem is that most people who are searching for something on the Internet do not look past the first page of results that come up for their keyword. So your website may never be seen – unless you do some simple SEO marketing.
Here are three ways such marketing can help your business: –
Firstly, the right SEO techniques can make your website show up on the first page of Google so it does not remain invisible. What are the ‘right’ SEO techniques? There are many ways to make your website show up, from the actual design of the website through to the content on it, the keywords used in the text, the value the text gives to your visitors, the images and/or videos used and the inbound and outbound links – and where they lead to. You may think that design has no bearing on the matter, but what if you were looking for hiking boots and came across a website that featured ballerinas or dancing shoes in its header image? Would you click on that one, or one that showed say, mountains along with hiking boots?