Many people think of web design as the visual aspect of what they see when they surf to a website. This is mostly the header graphics and sometimes the images and text they see on the first page. However, website design is much more than this and a lot of it is even hidden from view. Good design makes the website easy to navigate, giving the visitor an experience that is pleasant and simple.
If your visitors get annoyed because they can’t easily find what they want, they will soon click off your website and look elsewhere for what they want. So website design that is wrong in any way will soon lose potential customers. That is why it is important to get it right the first time around.
Get to the point
It is not just the ease of use that is important. Visitors like to know within a few seconds if your website offers them what they want. So text should be clear and to the point. Links should lead them to further information or to the product or service they want. They should be placed where it is easy for visitors to find, not hidden amongst unnecessary layers of text.
If most visitors get to your page by clicking on your ad, it should be a landing page set up with little information on it apart from what the ad was about, a contact link or a link to the page that shows your product. This page should then lead the customer easily to the checkout and they should be guided along each step of the way by obvious buttons that tell them what to do.