Google AdWords is one of the most promising techniques that is used by the startups as well as established markets to market their product. These AdWords help in garnering more customers onto your website. These AdWords provide for a playing levelled field for startups as well as for SEO backed industries for internet traffic marketing. 2016 saw a huge rise in the number of Google AdWords Marketing implementation by companies for their products. If you are a startup, you surely need to learn about this and implement it in your analysis. In this section we will take a look at the 4 major keys for AdWords Optimization.
Adwords is a form of digital marketing and a way of advertising on Google. To start you need to find out what words people are using to search on Google for your products or others like yours. If there are no searches for your product an Adwords campaign will be wasted. You can use Google’s Adwords Keyword Suggestion Tool. This tool will tell you what keywords similar to yours have been searched for and how many times.
It also gives the cost of each keyword. This allows you to choose your keywords for both number of searches and cost. Once you find out these details, your adwords campaign can get going, however if you are a newbie to the world of adwords take care that you don’t just allow your money to drain down a bottomless pit. Here are some tips to help you.
- Set up a daily budget and don’t go over it.
- Have a clear goal in mind. The usual goal for adwords is to increase your sales.
- Set up your ads with your target customer in mind, using keywords that they are likely to use.
- Include the same keywords that are in the ad on your landing page to ensure your ad is accurately worded and the end result is what the customer is looking for.
- Include negative keywords targeting when setting up your ad. There will be some keywords that have different meanings or shades of meaning. Glasses can mean eyeglasses or wine glasses. So you need to weed out those people who are after something different.
What are Google AdWords?
If you are a small business, you need to understand that most of the internet traffic uses Google to search for their desired products. Google AdWords is the component on the internet that gets you the desired traffic onto your website. So if you are planning to make a huge splash in the market, make sure to get Google AdWords for your product. These AdWords entice customers and drive them to your website. In this section we will take a look at some of the advantages of using Google AdWords for your business.
Advantages of Google AdWords:
If you are a startup and want your website to be on the top ten searches of Google search, you must know that you are playing in the big league and competing with the big industries that have used SEO techniques to get their business on the top. But with the use of business AdWords you will have a leveled playing field which will give you equal opportunity of being viewed if you have similar products. Or you may be even highly ranked if you have better products than the competitor.
If you have little time and hate keyword research you’re in luck because Google has Adwords Express. These are automatically generated adwords campaigns that you don’t have to do very much research to get them up and going. However, you do have to have your website set up and bringing in at least some traffic to start with. So how does Adwords Express work?
Keywords for categories
All you need to do is tell Google what keyword or keyword phrase you want to use. It is usually a broad match keyword so that the keywords Google generates automatically have a good chance of being the ones that are suitable for your product. Google then observes search trends about this keyword and automatically sets up a campaign based on that information. This is ideal for a niche that is large as it can bring in many keywords that people use to search for the product or service. For instance, if you do website design, that would be your keyword and Google would use similar ones such as ‘top website design’ and ‘website design company’. It is very accurate for a broad genre.
However, if you want to advertise in a narrow niche, it doesn’t seem to be as accurate as it doesn’t worry about negative keywords. That is, those keywords that sound the same but have a different meaning. So people may click on your ad and use your budget up for no results, as they were after something quite different. This problem can be minimised by taking care with your headline.