As a law firm, online marketing probably provides one of your main sources of clients. However, online marketing can be expensive, which has led to a lot of lawyers and law firms turning to Search Engine Optimisation (SEO) to drive more traffic to their website, and to increase the number of potential clients contacting them.
However, SEO can be difficult if you don’t know what you’re doing. While a lot of law firms choose to employ a digital agency or marketing consultant to take care of their SEO for them, it is possible to do it on your own. The following are some of the actions that you can take to improve your firm’s search engine rankings:
Make Sure That You Include Your Name, Address & Phone Number On Every Page
As a local business, your law firm’s website will be much more accessible to Google search engine crawler bots if you have your address, name, and phone number clearly listed on every page. The best spot for it is usually the bottom right hand corner, but this will vary depending on your site design. Make sure that your address is correct, as it is essential when it comes to appearing in location-based searches.
Make Sure Every Page Focuses On A Keyword/Phrase
When you are creating content for your website, it can be hard to work out exactly what you should be focusing on. Search engine crawlers take keywords and keyword phrases into account, so make sure that you establish a specific keyword for every page on your website. Make sure that they keyword is closely related to the subject of the webpage, and make sure that you don’t overuse it.
Start Creating New Content
One of the best ways to drive new visitors to your website is to create new content. Write informative blog articles on well-defined topics – remembering to include relevant keywords – and make sure that you link to high-authority external websites from time to time. Do some keywords research to work out what sort of keywords you should be focusing, and tailor your content around these.
Submit A Sitemap To Google (And Other Search Engines)
Even if you have already done so in the past, it never hurts to submit an updated sitemap to Google. Doing so will help search engines understand your website and content, and will make sure that you appear near the top of the search engine rankings for the keywords that are most relevant to your firm.
These are just a few of the ways that you can work on improving your websites search engine ranking through SEO best practices. There are many other things that you can do, but you should probably consider hiring an experienced SEO consultant so that you don’t waste too much of your time.