Mayaudio Marketing

Social Media Marketing Explained

Social media marketing (SMM) is a way of marketing goods or services using social media sites such as Facebook, Pinterest, Twitter and so on. One way to do this is to have buttons for sharing on your website, then when someone finds what they want, they can immediately show it to all their friends. Very often the comments they make about a product or service go viral, so it is essential that what they say is good, rather than bad.

However, even if bad comments are posted it gives business owners the opportunity to get into the conversation to limit the damage or explain what the problem was and how it is being fixed. People love to feel that they are being heard and social media gives them a voice to comment or in some cases rave on about the product they love – or hate.

Some businesses think that even bad comments are good in that they stir interest as everyone jumps on board to see what the trouble is. If that trouble can then be resolved in a calm and lucid manner, it gives everyone a chance to see that the company is interested in what their customers need. This can be very good for the company and can actually help to establish their reputation as a business that cares about their customers.

It is also helpful for a company to hear exactly what consumers need. If you market white t-shirts and many people on Facebook say how they love the t-shirt but would prefer a specific colour, then it gives your company the chance to add that product to your range. This can certainly increase sales, especially if you mention that such a shirt was requested by x number of people so here it is.

Other social media such as Twitter is good for letting your followers know when a product is available, without having to set up a Facebook page or take ages to draft content. With just a few words and a link, you can give consumers a chance to find the product they want and they can easily and quickly re-tweet the information to their friends and followers. This becomes like a ripple effect that can widen out to include many more people than you may have imagined.

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Mayaudio Marketing | Posted on June 19, 2015November 6, 2019 by Mayaudio Marketing

Why Search Engines Frown on Black Hat SEO Marketing Techniques

To understand why search engines frown on Black Hat SEO marketing techniques, first you have to know exactly what they are. In general terms, black hat marketing is trying to hoodwink the search engines into placing your website high in their rankings so it will appear on the first page of the results for a given keyword.

There are many ways you can do this, but be warned; if the search engines catch onto it, your website could become history and you will lose any benefit you may have achieved with those extra customers or higher ranking.

Basically, search engines are in the business of helping people find what they want. If they don’t do this well, people will not want to use them. Black hat methods of marketing often lead searchers to websites that are spammy or that offer something they are not interested in – or to a website that does not give them the value that they could and should have found. They tend to blame the search engines rather than the website owner.

Black hat marketing techniques include: –

Using purchased links or link farms to get links to increase their traffic
Keyword stuffing – overuse of keywords
Invisible text such as white text on a white background can be picked up by Google bots
Doorway pages
Adding keywords unrelated to text – slightly different from keyword stuffing
Changing the contents of a page completely after it has been ranked
Cloaking – the practice of hijacking a link to take clickers to a page different from what they expected.
Duplicate content – using the exact content another website has used.

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Mayaudio Marketing | Posted on April 28, 2015November 6, 2019 by Mayaudio Marketing

Top Email Marketing Tips

Email marketing is one of the most popular ways to conduct business simply because it is quick and easy. Websites like AWeber and MailChimp make automation easy; you can schedule a whole host of emails to go out at certain times and dates, find and insert images more easily and even segment your customers in order to market to them more effectively.

However, not everyone can write an email in a way that is effective. Businessmen and women may be super stars at running their business, but not at writing copy. They may get caught up with business and forget to get those emails out, or they may delegate to someone else who does. There are many ways to wreck what should be a good marketing strategy, so here are some tips to make the whole business easier.

Since conversion rates for email is said to be four time higher than social media give visitor to your website a specific gift for signing up to your list. This can be a private showing of your new goods, a downloadable PDF or eBook with valuable information, or something else of value to your target audience.
Use a double opt-in where each person has to click on something to give you permission to send them email. This weeds out those who are not terrible interested. A small, interested list will convert better than a large one that is not interested.

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Mayaudio Marketing | Posted on February 15, 2015November 6, 2019 by Mayaudio Marketing

How to Avoid Keyword Research with Adwords

If you have little time and hate keyword research you’re in luck because Google has Adwords Express. These are automatically generated adwords campaigns that you don’t have to do very much research to get them up and going. However, you do have to have your website set up and bringing in at least some traffic to start with. So how does Adwords Express work?

Keywords for categories

All you need to do is tell Google what keyword or keyword phrase you want to use. It is usually a broad match keyword so that the keywords Google generates automatically have a good chance of being the ones that are suitable for your product. Google then observes search trends about this keyword and automatically sets up a campaign based on that information. This is ideal for a niche that is large as it can bring in many keywords that people use to search for the product or service. For instance, if you do website design, that would be your keyword and Google would use similar ones such as ‘top website design’ and ‘website design company’. It is very accurate for a broad genre.

However, if you want to advertise in a narrow niche, it doesn’t seem to be as accurate as it doesn’t worry about negative keywords. That is, those keywords that sound the same but have a different meaning. So people may click on your ad and use your budget up for no results, as they were after something quite different. This problem can be minimised by taking care with your headline.

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Mayaudio Marketing | Posted on December 7, 2014November 6, 2019 by Mayaudio Marketing

Web Design Trends to Boost Conversion

The web design is one of the most important things that will help you either build or deteriorate your business. Analysis has proven that your clients will determine the quality of your site just by taking a look at your website. These customers make up their mind just within a fraction of a second. You need to ensure that you have the right mix of the following components so that the users fall in love with your website. It is only due to proper designing of interior pages that will help you have better conversion rates.

7 Tips to boost your conversion rates from the experts:

Full width Images

Analysis has proved that having a large width image will help your company have a better effect on the masses rather than small and clumsy images. It helps people to wait and take a look at the images and read. It is better to use happy people or use cinemagraphs to represent your layout. This will help people get more attracted to your website.

Split Screen

Your company may have multiple products to offer. You need to help your customers instantly on to the relevant page so that they do not get distracted or bored. For this purpose you can you can use the split screen layouts which basically splits the screen into a desired number of proportions to help target your audience.

Monochromatic Colors

You need to have monochromatic colors in your CTA (Call to Action) and it should definitely stand out from the rest. The CTA should be vivid on a neutral background or should be contrasting in nature. This will help catch attention of more people on the internet.

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Mayaudio Marketing | Posted on November 12, 2014October 21, 2024 by Mayaudio Marketing

How Web Design Can Drive Your Marketing Strategy

Statistics show that a visitor to any website makes up their minds about it within the first five seconds. Sometimes it takes even less time than that. If your website looks spammy or unprofessional, most visitors will not convert to customers. There are many ways to get traffic, but once it lands on your website, good web design can keep it there longer.

Excellent web design can convert that traffic to paying customers and even, to repeat customers. This is usually what a business website aims to do. Unfortunately, many fail miserably at this goal. There are many components of a website that can make it attractive to visitors and convert them to happy customers. Having a page that load quickly and contains all the visitor needs to know without allowing any distraction from the end goal can be considered a successful one, especially if that website contains everything necessary to keep the customer safe and provide for their needs.

Don’t throw your budget down the drain

Using a professional responsive website designer can be one way to ensure your business website is a success, but many people starting out are on a budget and try to do it all themselves. They are not likely to succeed unless they have some experience in design and website building. Unfortunately, businesspeople who are on a strict budget tend to choose cheap options with companies who offer a great deal but don’t come through with a great website.

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Mayaudio Marketing | Posted on October 2, 2014October 21, 2024 by Mayaudio Marketing

3 Important Components of SEO Marketing

SEO stands for Search Engine Optimization, so SEO marketing is basically using the search engines to market your business. However, there are good ways and bad ways to do this. The good ways may take more time and effort, but they will ensure that your website is not penalised by the search engines – and they will give value and a good reputation to your website for many years to come.

The ‘bad’ ways – known as black hat SEO – are frowned on by search engine and as they become ever more vigilant, will eventually lose their value to your business and you may even find your website banned. Another reason to work on the good or white hat ways is that it is free; at least, it can be free if you do the work yourself. And who better to do it, since you are the one who knows your business better than anyone else?

There are several components of SEO marketing: –

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Mayaudio Marketing | Posted on June 14, 2014October 21, 2024 by Mayaudio Marketing

Why Is Responsive Web Design Important For Your Removalist Website?

If you’ve recently created a new website for your removalist business, you may have come across the term ‘responsive design’. Most removalists like Removalists Perth don’t have any idea what technical terms like this mean. However, it’s important to understand them so that you can optimise your online presence.

It can be hard for people like removalists and other small business owners to establish an online presence. It’s important to make sure that you’re website is well designed and attractive. It’s also important to make sure that it performs well on all devices. This is where responsive design becomes a major factor.

What Is Responsive Web Design?

Basically, responsive web design refers to the practice of making website ‘responsive’ to different devices. The appearance of a responsive site will change according to the type and size of the device that it is being viewed on. This means that the user experience is optimised for everyone, rather than just people who are browsing on a computer.

The major benefit of using a responsive website is that it will be attractive and well-designed on a range of mobile devices. This is essential since over half of the world’s internet searches are done using a mobile device. If your website isn’t mobile compatible, you will be losing a lot of potential clients.

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Mayaudio Marketing | Posted on June 11, 2014November 7, 2019 by Mayaudio Marketing

6 Myths about SEO

Search engine optimisation (SEO) is a way of getting a better rank for and more traffic to your website using non-paid methods such as high value content and links. However, like many Internet based things there is a lot of misinformation out there which leads to myths about SEO and SEM, which simply means search engine marketing.

It is a good idea to find out what is true and what is false whether you want to have a successful web business or use a website to enhance your bricks and mortar business.

Here are six myths about SEO:-

All SEO techniques are spam so it is something to be avoided at all costs. This is simply not true, even though some techniques certainly are spam and you can create a website using spammy methods of SEO. However, serious business people who value the integrity of their website and the reputation of their business will make it their business to find out what those black hat methods are and avoid using them.

Not everyone understands SEO fully, and this leads to further misconceptions, especially since what once worked may not now be applicable. One of these misconceptions is that meta tags and meta descriptions will help your page rank higher. While this may have once been the case it is no longer true as search engine algorithms have changed. However, having relevant keywords in your meta tags and descriptions will certainly help people find your website if they use those keywords in their search. So having relevant keywords is still good for your traffic and hence, potential sales.

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Mayaudio Marketing | Posted on March 25, 2014October 21, 2024 by Mayaudio Marketing