Mayaudio Marketing

5 Reasons Why You Should Get Your Books In Order Today

Unfortunately, a lot of small business owners don’t keep good records. Their paperwork is often all over the place until the night before they have to submit their BAS statement or annual tax return, which leads to a mad rush to get paperwork in to the Australian Taxation Office (ATO) in time. This can lead to all sorts of problems, including things like mistakes with your paperwork and penalties from the ATO. Here are our top five reasons why you should get your book keeping in order today:

It will save you time:

Although you might feel like you are spending a lot more time doing your bookkeeping if you keep on top of it every week, you will definitely save time. Filing everything in the right spot for future reference is much easier while things are fresh on your mind. If you aren’t sure about the best way to go about your bookkeeping, then consider speaking to an experienced accountant to get you started.

It will save you money:

For a lot of small business owners, completing their BAS statements or annual tax returns consists of collecting all of the paperwork that they can find and giving it to their accountant. Unfortunately, this means that the accountant will have to spend hours sorting through all your paperwork to find any documents that are important or relevant to them. This will end up costing you a lot more than if you were simply able to give your accountant a couple of files of well kept records.

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Mayaudio Marketing | Posted on October 22, 2017November 5, 2019 by Mayaudio Marketing

Smart Ways to Merge Content Marketing with SEO

Getting your blog or website up is need of some boosting that can help them get the reviews as well as the rankings when a customer types in a keyword. SEO Sydney Pro advise that content marketing and SEO tools are the techniques that will aid your website to become more stronger as well as more popular. These two types of techniques need to be used alongside each other to extract as much internet traffic it can get. Understand that running them as separate campaigns will not have as much benefits as much as you would have got if you used them together.

In this section, we have listed some effective tactics for linking your content marketing with your SEO:

Interesting Content

Most of the people refer Wikipedia for their knowledge. This implies that if your content is somehow referred by Wikipedia, there will be a tremendous boost in your rankings. Thus you need to make your content extremely informative, easy to understand as well as descriptions with visual aid. Wikipedia has a turnout of around a 100,000 people per month. If a fraction of these people read about your link or paste your link, you will be rewarded with good ratings.

Make use of quality content

This is perhaps the most important part of getting good ratings and merging content with SEO. You need over stuff keywords into your content for the purpose of good rankings. Make sure that you, or your SEO experts such as Oxygen Marketing, use quality contents that are devoid of plagiarism and which include informative and unique content. Write informative and quality blogs that feature approximately 2000 words which has been calculated as one of the attributes of a good SEO tactic.

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Mayaudio Marketing | Posted on May 17, 2017October 21, 2024 by Mayaudio Marketing

How a Financial Planner can Help You Start Your Business

Do you have a great idea for a business? Many people get wonderful ideas, but they don’t think them through fully and so are more at risk of failure. If you have an idea about starting up a business, it can pay to speak to a financial planner to help you clarify matters. No business can run without some kind of financial planning to ensure its success.

A financial advisor can help you analyse your business idea in the following ways:

They will discuss what goods or products you will sell or what services you will offer.
They will help you decide whether your idea is feasible.
If your idea is great, they will tell you how to protect it so it is not stolen.
You can discuss with them whether there is a market for your product or idea
If you don’t have the right skills, they may suggest what you need to do to get them
They can point out your competitors
You can discuss with them what difference your idea has from what is already available
Last but not least, they will talk about finances with you and help you to write the financial part of your business plan.
They may even suggest investors who are likely to be interested in financing your business.

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Mayaudio Marketing | Posted on February 20, 2017November 5, 2019 by Mayaudio Marketing

Top 5 Latest SEO Strategies

If you are not content with the rankings of the content you have uploaded which can be in the form of a blog or else a website then it may not be the problem of the product you have designed or the quality of the content you have written, it is probably the way you have presented the product to the traffic on the internet that has stunted the growth of the product. SEO techniques are the solution to the problems you are facing. These techniques are an algorithm that is created that abides by the laws of the search engines to optimize the search result of your page. In this section we will take a look at the 5 major SEO techniques.

Create an Influencer

It is mandatory to have an influencer if you want your ranks to be boosted upwards. An influencer is a person who can link your blog or your website to the general public. This person needs to have public appreciation and be a master. Having such a person is a great SEO technique that will help you garner more views from the internet traffic.

Content Marketing Strategy

Every time you need to put a product out there on the internet may that be a blog, a research paper or any other text document, you need to make sure that you have a content marketing strategy in place. This means that you need to have links that refer your website or your piece of work. This has a direct relation to domain authority and sends Google a confirmation that your website is in use which will result in a boost in your ranking.

Generating backlinks

Using the above two strategies will help you produce better backlinks to support your link, called link building. The objective of this SEO is to get maximum number of people to link up with you. To aid you in this matter, you can either get a good Public Relations company or an SEO company to back you up since they have the tools and good digital exposure for your product. You can also get your competitors sites analyzed and learn how they have got their SEO built. Reverse engineering can be done for your website.

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Mayaudio Marketing | Posted on January 23, 2017October 21, 2024 by Mayaudio Marketing

The Lease and Your Lawyer

One of the main things to have when running your own business is to have professional advisors. These would include digital marketing consultants and someone to handle legal issues. Your lawyers would be on hand to handle any legal matters or even a crisis, should one develop. While most business owners have consulted solicitors when setting up a business, often they think there is no need to keep in contact because they expect it to be trouble free in the days ahead. This may not be the case.

Lawyers will actually be needed for many of the normal things that are required in business. What about that lease you are about to sign? Do you really understand all the implications in it for your business? If the lease is drafted by the landlord’s solicitor, it will be to his favour, not yours. There could be clauses that prevent you from doing many things with your business and will cost you a lot of grief if you go against what is written there.

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Mayaudio Marketing | Posted on January 18, 2017November 29, 2024 by Mayaudio Marketing

Will Your Small Business Become a Statistic?

Many people who start up a small business see no need for a business plan, insurance, proper organisation or even a lawyer. They quickly join the ranks of those businesses who disappear, to be found only in the statistics of failed businesses. Choosing lawyers to help you set up and run your business is just as important as having a business plan and getting insurance.

For a start, business solicitors can quickly identify any legal issues that your business may have and help you to avoid them before they cause trouble, such as a heavy fines or other penalties. While you are not likely to need their services every day of the week, it is good to have the same legal aid that helped you start up to advise to inform you in the days ahead, when you need it.

Using the same lawyers will ensure they know about your company and will avoid the need to explain all the details over again, thus your advice will be gained much more quickly; important when you have such a lot to do.

Why you need a business plan

Of course, devising a business plan before you start is also going to help your business grow and be successful. But if you didn’t have one at the beginning, it is never too late. A simple business plan will help you to decide on and remember your aims and goals and keep you on track with developing your business in the most efficient way.

It is easy to get so caught up in the day to day running of the business that you forget what your first aims and goals were, or you just don’t have time to think about them. Having it down in black and white will enable you to scan it quickly from time to time and give some thought to how the business is doing.

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Mayaudio Marketing | Posted on September 22, 2016October 21, 2024 by Mayaudio Marketing

Heed Well This List of Advice For PPC Marketers

Digital marketing advice from Search Marketing Standard has a list of things every internet marketer should know (but probably doesn’t). OK, a couple of these points might be old news, but a couple more of them surprised even us.

One point about adult ads: It seems a paradox that you can advertise adult-focused products and services on Google AdSense, but you can’t have a page with adult-oriented content (ahem, porn) and have Google AdSense ads displayed on that page. What gives with the double standard there, Google?

Also, the prohibition against advertising weapons strikes us as a slippery slope. What about Martial Arts defense classes? Mace canisters and alert whistles? Hunting gear? “Weapons” is a pretty broad definition, and a quick check of sponsored links in a SERP for any kind of weapon will show a plethora of ads from sporting goods stores and the like. Even “brass knuckles”! What gives, Google?

Mayaudio Marketing | Posted on September 19, 2016October 21, 2024 by Mayaudio Marketing

4 Keys to Google AdWords Optimization

Google AdWords is one of the most promising techniques that is used by the startups as well as established markets to market their product. These AdWords help in garnering more customers onto your website. These AdWords provide for a playing levelled field for startups as well as for SEO backed industries for internet traffic marketing. 2016 saw a huge rise in the number of Google AdWords Marketing implementation by companies for their products. If you are a startup, you surely need to learn about this and implement it in your analysis. In this section we will take a look at the 4 major keys for AdWords Optimization.

Keys for AdWords optimization:

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Mayaudio Marketing | Posted on June 12, 2016October 21, 2024 by Mayaudio Marketing

10 New Rules of Content Marketing

Content Marketing is one of the primary necessities of increasing your ranks when your product gets searched on a search engine. You need to incorporate good content marketing strategies along with SEO techniques if you plan to build a great ranking for your company. In this section we will take a look at 10 of the best rules that you need for content marketing.

Listen to your audience

Whether you are doing the work yourself or employing a digital agency to do it for you, make sure that you listen to your audience so that you understand what they want to change in the company or in the way you handle your business. Since it is the customer’s market, you need to pay close attention to every detail.

Be Real

You need to have strategies that will help your grow by keeping in mind the necessity of the customer’s needs. Even if you have a great strategy but the customers do not want it, you need to try to satiate your customers with something else.

Focus

Make sure that you focus your energy towards a single section or fragment of people. Try to appease the complete crowd and you will end up having nothing.

Rule of One thirds

The rule of one thirds is that one third of the content should be original content, one third should be influencer based and one third should be licensed.

Visual content

Do not try to post bad visual content on your page. Make use of authentic and enticing content that include videos and photos to get your customer hooked.

CMS

Make sure to get a CMS and regularly check if it is working for you. Choose the right software and platform since CMS is the answer to your problems and will help you stay organized and will also make sure to scale your content.

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Mayaudio Marketing | Posted on April 12, 2016October 21, 2024 by Mayaudio Marketing

Hacking the SEO puzzle for SME’s

The days are gone when you have to pay lump sums of money for marketing your SME. There are a myriad ways to market your product online through the means of the SEO’s. Make sure that you use these new age tricks to help you business flourish. In this section we will take a look some of the SEO techniques that will help your SME thrive and you will not have to spend your life savings on these techniques.

SEO techniques for better SME marketing:

Getting hold of Influencers

Like the word suggests, influencers are people on the world wide web who have a command over the masses due to their profession, experience etc. If you want Influencers to invite or write up positively about your SME, you need to create alliances with them by:

Connecting a client and the influencer
Recommending a new website the influencer may be interested in.
Give honest and intelligent answers to their opinions so that you are in the limelight.
Share their ideas in your community
Help them in their problems which can be SEO or content related on their websites.

Affiliate Marketing

This is great way to get ahead of the market when you have lesser resources in your kitty. You can let others invest and market your product for you and give them a percentage of the profits. This is also an example of performance based marketing. There are many examples of websites like Hasoffers who will help you connect with the marketing agency who will market your product.

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Mayaudio Marketing | Posted on December 29, 2015November 6, 2019 by Mayaudio Marketing

How Adwords Work For Your Business

What are Google AdWords?

If you are a small business, you need to understand that most of the internet traffic uses Google to search for their desired products. Google AdWords is the component on the internet that gets you the desired traffic onto your website. So if you are planning to make a huge splash in the market, make sure to get Google AdWords for your product. These AdWords entice customers and drive them to your website. In this section we will take a look at some of the advantages of using Google AdWords for your business.

Advantages of Google AdWords:

Getting Viewed

If you are a startup and want your website to be on the top ten searches of Google search, you must know that you are playing in the big league and competing with the big industries that have used SEO techniques to get their business on the top. But with the use of business AdWords you will have a leveled playing field which will give you equal opportunity of being viewed if you have similar products. Or you may be even highly ranked if you have better products than the competitor.

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Mayaudio Marketing | Posted on October 2, 2015October 21, 2024 by Mayaudio Marketing

How to Design Emails That Always WOW Readers

About Designing Emails:

As a company you need to send emails to various people to convert them into your customers. It is through these emails you will have the capability to show them your product and capture them as a customer/client. This is one of the main reasons that you need to design your emails in a standard and tested way that will help you get a better conversion rate. In this section we will take a look at some of the most basic yet effective ways that will WOW your readers.

Some basic qualities of a perfect mail:

You need to maintain a minimum word count in your subject line so that the potential readers are not bored of your product. They need to understand the highlights of the product in the shortest possible way. Make sure that your subject line does not have more than 50 words.
Make sure that you have a replying email address the customer can reply back to you. This is one of the most important features of building a customer friendly email. Never use the “noreply@company.com” which does not allow the users to reply back to the company.

Never try to make the readers open the emails on false pretences. This will help you get the clients open the mail but these clients will also report you or unsubscribe you if they find out that you are cheating

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Mayaudio Marketing | Posted on September 15, 2015October 21, 2024 by Mayaudio Marketing

7 Tips to Make Your Email Marketing More Successful

Many businesses send emails out to their customers, having offered some incentive for them to sign up first. We have all heard the old saying that the gold is in the list, but unless that list actually opens your email there won’t be any gold within sight.

There are many ways to make your email marketing more successful.

Here are 7 tips to help you.

As mentioned, getting those emails opened to start with can be a challenge. When an email comes into the inbox, all the recipient sees is the headline. So if you are having trouble getting your emails opened, you need to pay attention to what intrigues people. In fact, humour and mistakes that others make are two biggies. People love to laugh and if they know your email will do that for them, they will be eager to open it. They also like to know that other people made a boo-boo because it makes them feel better about doing similar things. Plus, it also makes them feel slightly superior if they haven’t made the same mistake. So your email heading can be something outrageously funny or even just outrageous, or it can tell them what mistake you made and how you fixed it. Or perhaps you can recount a mistake someone else made and how you – and they – can avoid it.
Keep your email simple, short and to the point – including the joke, if you tell one. No one has time to read lots of unnecessary information. Your recipients have busy lives too, so respect this and send short notes with bullet points. For further information, include links they can click on if they want to.

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Mayaudio Marketing | Posted on August 17, 2015October 21, 2024 by Mayaudio Marketing

How to Get Better at Email Marketing

As a company, you will be sending important emails to your clients either for hooking them onto your product or to give them new insights into your product. Your email should be informative as well as it should follow a set of rules that have been proven to get people to convert faster. Since Email Marketing is such an integral part of marketing your product we have taken the liberty to help you get the best email marketing tips.

List of Email Marketing tips:

Your subject line should be short and sweet so that the people reading it do not get bored of the lengthy subject line you have written. Make sure that the subject line has a distinguished punch to it so that people feel more and more intrigued to open and read the email. The subject line should not have more than 50 characters.
Make sure that the users have the liberty to reply to your messages at all times. Having a ‘noreply@company.com’ will not help your business grow. You need to understand that the customers need to talk about your product and ask queries to you regarding the subject. The above mentioned email addresses not only makes your company look non-responsive but it also reduces the percentage of your customers.

Make sure that you personalize the emails so that the person on the other end does not feel like he is talking to a robot. Use the names of the people you are referring the email. It is obvious someone loves to read his/her name at the beginning of an email.

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Mayaudio Marketing | Posted on July 25, 2015November 6, 2019 by Mayaudio Marketing