The days are gone when you have to pay lump sums of money for marketing your SME. There are a myriad ways to market your product online through the means of the SEO’s. Make sure that you use these new age tricks to help you business flourish. In this section we will take a look some of the SEO techniques that will help your SME thrive and you will not have to spend your life savings on these techniques.
Like the word suggests, influencers are people on the world wide web who have a command over the masses due to their profession, experience etc. If you want Influencers to invite or write up positively about your SME, you need to create alliances with them by:
Connecting a client and the influencer
Recommending a new website the influencer may be interested in.
Give honest and intelligent answers to their opinions so that you are in the limelight.
Share their ideas in your community
Help them in their problems which can be SEO or content related on their websites.
This is great way to get ahead of the market when you have lesser resources in your kitty. You can let others invest and market your product for you and give them a percentage of the profits. This is also an example of performance based marketing. There are many examples of websites like Hasoffers who will help you connect with the marketing agency who will market your product.
Social marketing works because ultimately, people are social creatures who like to talk to each other, share their lifestyle adventures and have their voice heard. Social marketing allows this interaction between business and consumers and it is virtually the only way it can occur.
It is pretty well impossible for an individual to phone or email a company and get a person who knows what they are talking about and can tell them what they need to know. And with many businesses outsourcing their enquiry department it is often very difficult to understand the accent of the person who answers the phone. And since so many people spend a lot of time on social media or online surfing, it is simply a great way to interact with them.
Social marketing also works because you have control over your time. You can schedule a certain amount of time per day to answer queries or to check out what people are saying, rather than being caught at a busy time on the phone or during a business meeting. It gives you more time to formulate a reply to questions when you can read what is written and think about the answer before typing it in. So in effect, it makes you more efficient and productive to go through social media for marketing.
If you are a small business, you need to understand that most of the internet traffic uses Google to search for their desired products. Google AdWords is the component on the internet that gets you the desired traffic onto your website. So if you are planning to make a huge splash in the market, make sure to get Google AdWords for your product. These AdWords entice customers and drive them to your website. In this section we will take a look at some of the advantages of using Google AdWords for your business.
Advantages of Google AdWords:
If you are a startup and want your website to be on the top ten searches of Google search, you must know that you are playing in the big league and competing with the big industries that have used SEO techniques to get their business on the top. But with the use of business AdWords you will have a leveled playing field which will give you equal opportunity of being viewed if you have similar products. Or you may be even highly ranked if you have better products than the competitor.
As a company you need to send emails to various people to convert them into your customers. It is through these emails you will have the capability to show them your product and capture them as a customer/client. This is one of the main reasons that you need to design your emails in a standard and tested way that will help you get a better conversion rate. In this section we will take a look at some of the most basic yet effective ways that will WOW your readers.
Some basic qualities of a perfect mail:
You need to maintain a minimum word count in your subject line so that the potential readers are not bored of your product. They need to understand the highlights of the product in the shortest possible way. Make sure that your subject line does not have more than 50 words.
Make sure that you have a replying email address the customer can reply back to you. This is one of the most important features of building a customer friendly email. Never use the “[email protected]” which does not allow the users to reply back to the company.
Never try to make the readers open the emails on false pretences. This will help you get the clients open the mail but these clients will also report you or unsubscribe you if they find out that you are cheating
Many businesses send emails out to their customers, having offered some incentive for them to sign up first. We have all heard the old saying that the gold is in the list, but unless that list actually opens your email there won’t be any gold within sight.
As mentioned, getting those emails opened to start with can be a challenge. When an email comes into the inbox, all the recipient sees is the headline. So if you are having trouble getting your emails opened, you need to pay attention to what intrigues people. In fact, humour and mistakes that others make are two biggies. People love to laugh and if they know your email will do that for them, they will be eager to open it. They also like to know that other people made a boo-boo because it makes them feel better about doing similar things. Plus, it also makes them feel slightly superior if they haven’t made the same mistake. So your email heading can be something outrageously funny or even just outrageous, or it can tell them what mistake you made and how you fixed it. Or perhaps you can recount a mistake someone else made and how you – and they – can avoid it.
Keep your email simple, short and to the point – including the joke, if you tell one. No one has time to read lots of unnecessary information. Your recipients have busy lives too, so respect this and send short notes with bullet points. For further information, include links they can click on if they want to.
As a company, you will be sending important emails to your clients either for hooking them onto your product or to give them new insights into your product. Your email should be informative as well as it should follow a set of rules that have been proven to get people to convert faster. Since Email Marketing is such an integral part of marketing your product we have taken the liberty to help you get the best email marketing tips.
List of Email Marketing tips:
Your subject line should be short and sweet so that the people reading it do not get bored of the lengthy subject line you have written. Make sure that the subject line has a distinguished punch to it so that people feel more and more intrigued to open and read the email. The subject line should not have more than 50 characters.
Make sure that the users have the liberty to reply to your messages at all times. Having a ‘[email protected]’ will not help your business grow. You need to understand that the customers need to talk about your product and ask queries to you regarding the subject. The above mentioned email addresses not only makes your company look non-responsive but it also reduces the percentage of your customers.
Make sure that you personalize the emails so that the person on the other end does not feel like he is talking to a robot. Use the names of the people you are referring the email. It is obvious someone loves to read his/her name at the beginning of an email.
Social media marketing (SMM) is a way of marketing goods or services using social media sites such as Facebook, Pinterest, Twitter and so on. One way to do this is to have buttons for sharing on your website, then when someone finds what they want, they can immediately show it to all their friends. Very often the comments they make about a product or service go viral, so it is essential that what they say is good, rather than bad.
However, even if bad comments are posted it gives business owners the opportunity to get into the conversation to limit the damage or explain what the problem was and how it is being fixed. People love to feel that they are being heard and social media gives them a voice to comment or in some cases rave on about the product they love – or hate.
Some businesses think that even bad comments are good in that they stir interest as everyone jumps on board to see what the trouble is. If that trouble can then be resolved in a calm and lucid manner, it gives everyone a chance to see that the company is interested in what their customers need. This can be very good for the company and can actually help to establish their reputation as a business that cares about their customers.
It is also helpful for a company to hear exactly what consumers need. If you market white t-shirts and many people on Facebook say how they love the t-shirt but would prefer a specific colour, then it gives your company the chance to add that product to your range. This can certainly increase sales, especially if you mention that such a shirt was requested by x number of people so here it is.
Other social media such as Twitter is good for letting your followers know when a product is available, without having to set up a Facebook page or take ages to draft content. With just a few words and a link, you can give consumers a chance to find the product they want and they can easily and quickly re-tweet the information to their friends and followers. This becomes like a ripple effect that can widen out to include many more people than you may have imagined.
To understand why search engines frown on Black Hat SEO marketing techniques, first you have to know exactly what they are. In general terms, black hat marketing is trying to hoodwink the search engines into placing your website high in their rankings so it will appear on the first page of the results for a given keyword.
There are many ways you can do this, but be warned; if the search engines catch onto it, your website could become history and you will lose any benefit you may have achieved with those extra customers or higher ranking.
Basically, search engines are in the business of helping people find what they want. If they don’t do this well, people will not want to use them. Black hat methods of marketing often lead searchers to websites that are spammy or that offer something they are not interested in – or to a website that does not give them the value that they could and should have found. They tend to blame the search engines rather than the website owner.
Black hat marketing techniques include: –
Using purchased links or link farms to get links to increase their traffic
Social Media can be your strongest weapon if you plan to build an empire of your SME. The leverage you have with the powerful content you have stored in your SME can be targeted directly using social media which is also one of the most cost effective tools in the area of marketing. In this section we will take a brief look at the various techniques you can implement into your business model so that you can gain maximum benefits through the use of social media.
Social Marketing techniques:
Law of Listening
Make it a point to listen to your customer base from time to time to gather more and more input regarding the quality and improvements of the company. Also make sure that you join the discussions of the clients and help them solve their grievances or contribute to the opinions.
Make sure that you have the best quality content in the market so that your readers are hooked onto it as soon as possible. You need the users to stick onto your content and read it thoroughly rather than they just open and close your link. This should be your primary concern when you are talking about getting your customers through social marketing techniques.
Email marketing is one of the most popular ways to conduct business simply because it is quick and easy. Websites like AWeber and MailChimp make automation easy; you can schedule a whole host of emails to go out at certain times and dates, find and insert images more easily and even segment your customers in order to market to them more effectively.
However, not everyone can write an email in a way that is effective. Businessmen and women may be super stars at running their business, but not at writing copy. They may get caught up with business and forget to get those emails out, or they may delegate to someone else who does. There are many ways to wreck what should be a good marketing strategy, so here are some tips to make the whole business easier.
Since conversion rates for email is said to be four time higher than social media give visitor to your website a specific gift for signing up to your list. This can be a private showing of your new goods, a downloadable PDF or eBook with valuable information, or something else of value to your target audience.
Use a double opt-in where each person has to click on something to give you permission to send them email. This weeds out those who are not terrible interested. A small, interested list will convert better than a large one that is not interested.
If you have little time and hate keyword research you’re in luck because Google has Adwords Express. These are automatically generated adwords campaigns that you don’t have to do very much research to get them up and going. However, you do have to have your website set up and bringing in at least some traffic to start with. So how does Adwords Express work?
Keywords for categories
All you need to do is tell Google what keyword or keyword phrase you want to use. It is usually a broad match keyword so that the keywords Google generates automatically have a good chance of being the ones that are suitable for your product. Google then observes search trends about this keyword and automatically sets up a campaign based on that information. This is ideal for a niche that is large as it can bring in many keywords that people use to search for the product or service. For instance, if you do website design, that would be your keyword and Google would use similar ones such as ‘top website design’ and ‘website design company’. It is very accurate for a broad genre.
However, if you want to advertise in a narrow niche, it doesn’t seem to be as accurate as it doesn’t worry about negative keywords. That is, those keywords that sound the same but have a different meaning. So people may click on your ad and use your budget up for no results, as they were after something quite different. This problem can be minimised by taking care with your headline.
The web design is one of the most important things that will help you either build or deteriorate your business. Analysis has proven that your clients will determine the quality of your site just by taking a look at your website. These customers make up their mind just within a fraction of a second. You need to ensure that you have the right mix of the following components so that the users fall in love with your website. It is only due to proper designing of interior pages that will help you have better conversion rates.
Analysis has proved that having a large width image will help your company have a better effect on the masses rather than small and clumsy images. It helps people to wait and take a look at the images and read. It is better to use happy people or use cinemagraphs to represent your layout. This will help people get more attracted to your website.
Your company may have multiple products to offer. You need to help your customers instantly on to the relevant page so that they do not get distracted or bored. For this purpose you can you can use the split screen layouts which basically splits the screen into a desired number of proportions to help target your audience.
You need to have monochromatic colors in your CTA (Call to Action) and it should definitely stand out from the rest. The CTA should be vivid on a neutral background or should be contrasting in nature. This will help catch attention of more people on the internet.
Statistics show that a visitor to any website makes up their minds about it within the first five seconds. Sometimes it takes even less time than that. If your website looks spammy or unprofessional, most visitors will not convert to customers. There are many ways to get traffic, but once it lands on your website, good web design can keep it there longer.
Excellent web design can convert that traffic to paying customers and even, to repeat customers. This is usually what a business website aims to do. Unfortunately, many fail miserably at this goal. There are many components of a website that can make it attractive to visitors and convert them to happy customers. Having a page that load quickly and contains all the visitor needs to know without allowing any distraction from the end goal can be considered a successful one, especially if that website contains everything necessary to keep the customer safe and provide for their needs.
Don’t throw your budget down the drain
Using a professional responsive website designer can be one way to ensure your business website is a success, but many people starting out are on a budget and try to do it all themselves. They are not likely to succeed unless they have some experience in design and website building. Unfortunately, businesspeople who are on a strict budget tend to choose cheap options with companies who offer a great deal but don’t come through with a great website.
SEO stands for Search Engine Optimization, so SEO marketing is basically using the search engines to market your business. However, there are good ways and bad ways to do this. The good ways may take more time and effort, but they will ensure that your website is not penalised by the search engines – and they will give value and a good reputation to your website for many years to come.
The ‘bad’ ways – known as black hat SEO – are frowned on by search engine and as they become ever more vigilant, will eventually lose their value to your business and you may even find your website banned. Another reason to work on the good or white hat ways is that it is free; at least, it can be free if you do the work yourself. And who better to do it, since you are the one who knows your business better than anyone else?
If you’ve recently created a new website for your removalist business, you may have come across the term ‘responsive design’. Most removalists like Removalists Perth don’t have any idea what technical terms like this mean. However, it’s important to understand them so that you can optimise your online presence.
It can be hard for people like removalists and other small business owners to establish an online presence. It’s important to make sure that you’re website is well designed and attractive. It’s also important to make sure that it performs well on all devices. This is where responsive design becomes a major factor.
What Is Responsive Web Design?
Basically, responsive web design refers to the practice of making website ‘responsive’ to different devices. The appearance of a responsive site will change according to the type and size of the device that it is being viewed on. This means that the user experience is optimised for everyone, rather than just people who are browsing on a computer.
The major benefit of using a responsive website is that it will be attractive and well-designed on a range of mobile devices. This is essential since over half of the world’s internet searches are done using a mobile device. If your website isn’t mobile compatible, you will be losing a lot of potential clients.
Search engine optimisation (SEO) is a way of getting a better rank for and more traffic to your website using non-paid methods such as high value content and links. However, like many Internet based things there is a lot of misinformation out there which leads to myths about SEO and SEM, which simply means search engine marketing.
It is a good idea to find out what is true and what is false whether you want to have a successful web business or use a website to enhance your bricks and mortar business.
Here are six myths about SEO:-
All SEO techniques are spam so it is something to be avoided at all costs. This is simply not true, even though some techniques certainly are spam and you can create a website using spammy methods of SEO. However, serious business people who value the integrity of their website and the reputation of their business will make it their business to find out what those black hat methods are and avoid using them.
Not everyone understands SEO fully, and this leads to further misconceptions, especially since what once worked may not now be applicable. One of these misconceptions is that meta tags and meta descriptions will help your page rank higher. While this may have once been the case it is no longer true as search engine algorithms have changed. However, having relevant keywords in your meta tags and descriptions will certainly help people find your website if they use those keywords in their search. So having relevant keywords is still good for your traffic and hence, potential sales.
2016 has been a great year for the development of social marketing techniques that will help people and companies use the social media to market their product. The people have realized that it is the only social media that can help broaden your market base as well as help in promoting more of your product. In this section we will take a look at the social marketing trends in the year 2016.
Increase in the number of Videos
The year of 2016 saw a huge increase in the number of videos that were embedded in the content. This is a positive point that you need to understand since embedding a video into your content will be beneficial for your marketing purposes. The video can either be an educational video, explainer videos along with entertaining videos.
Pay for exposure
This is a great method that was widely followed by most of the startups in 2016. They relied on pay for exposure for getting their content on the website exposed on social media. The pay for exposure works for social media marketing like on platforms like facebook who you need to pay for every hit you get. This type of social media marketing allows you to tackle only a specific kind of traffic whose conversion rate of traffic to customer rate is high.
Like the name suggests, you need to create an automated method for your marketing. You cannot always rely on sending emails to your customers. These marketing automations will help you create a better system that will help you target your audience on multiple channels simultaneously. You need to install this software so that you can keep track of the growing needs of your company as well as service the people around us.