How To Ensure Your Website Is Ready for Google’s Mobile First Index

How To Ensure Your Website Is Ready for Google’s Mobile First Index

The massive increase in the use of mobile and hand-held devices in recent years has meant changes in the ways virtually every offline or online business operates.  That applies every bit as much to Google and search engine companies as it does to other industries, and as they amend their algorithms and ranking criteria to take account of the growth of mobile use, it also has huge implications for SEO.

Google has already started changing its results index as the numbers of desktop searches declines, and the number of searches coming from mobile devices increases. These changes mean that Google is giving ever-increasing prominence to mobile-friendly websites versus those sites that can only be viewed properly on desktop devices.

If you own a website you need to be aware of this switch, and more importantly, take appropriate actions to ensure that your website doesn’t get pushed down the ranking because it is not compatible with Google’s mobile-index. The steps required are not as difficult or as complicated as you might imagine, but they do need some time, and more importantly, some thought in terms of how your website operates.

It may be the case that your website is already on Google’s mobile index, and if you have installed Google’s Search Console, you will have been notified about this. If your website uses WordPress, then the theme you are using should have a mobile-friendly format. Using the search console, you can also access data relating to how Google’s spiders and bots are seeing your website and the degree to which your website ranks well for mobile against its desktop version.

Where your mobile-index ranking is struggling against your competitors, there are some of the ways you can introduce some simple SEO principles to steer your website towards being more mobile user-friendly.

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5 Reasons Why Your Law Firm Has To Have A Good Social Media Presence

5 Reasons Why Your Law Firm Has To Have A Good Social Media Presence

Social media marketing is an extremely important part of any business’s digital strategy, even for lawyers and law firms. Building a strong social media presence is essential, and it can help drive more people to your website, and in turn this can provide you with more clients.

A lot of people underestimate the importance of social media for law firms, and they therefore don’t dedicate enough time to building a strong social media presence. At the least, you should try and build a strong presence on Facebook, Twitter, and LinkedIn. Our top 5 reasons why include:

  1. Social Media Can Provide A Steady Stream Of Prospective Clients

Creating engaging, interesting social media content can lead to a large number of people following your page or profile. For example, you might share funny, informative content on your Facebook page, you might Tweet company updates, and you might write longer, more in-depth blog articles on your LinkedIn profile. Where possible, share your posts on multiple platforms, and try and point people towards your website. Anyone who visits your website is a prospective client, so the more people you can get visiting, the better.

  1. Social Media Can Improve Your Exposure

One of the keys to becoming a successful law firm is getting your name out there. One of the best ways to do this is via social media. Make sure that you think carefully about every single post you make or share, as it reflects on your image as a company. Remember, negative exposure is possible as well.

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Google AdWords For Law Firms – Is It Worth It?

Google AdWords For Law Firms – Is It Worth It?

A major debate among lawyers and law firm marketers in the modern world is centered on Google AdWords marketing. As a law firm, is it really worth using AdWords? If so, how should it be used to get the most out of it?

To begin with, we’re going to say yes, Google AdWords marketing for law firms is worth it, but only if it’s one right, and only if you have a large marketing budget. If your marketing budget is limited, there are other things, like social media, that you need to focus on first to make sure that you are getting the most for your money. Let’s have a look at this in more detail.

AdWords Is Expensive For Lawyers

As you probably already know, Google Adwords is extremely expensive for lawyers and law firms. Unless you are focusing on a very non-competitive location specific keywords, then you can expect to pay a lot every time someone clicks on one of your ads. This can quickly chew up your advertising budget, giving you limited visibility and limited returns for the amount of money you have spent.

SEO Is A More Affordable Option

If you have a limited online marketing budget, your best option is to focus on SEO (Search Engine Optimisation). When done right, SEO can help your website appear at the top of the search engine results pages for a number of relevant keywords. It is quite affordable when compared to AdWords marketing, and it provides a long term solution, rather than the short term visibility of AdWords.

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How Can I Improve My Law Firm’s Search Engine Rankings?

How Can I Improve My Law Firm’s Search Engine Rankings?

As a law firm, online marketing probably provides one of your main sources of clients. However, online marketing can be expensive, which has led to a lot of lawyers and law firms turning to Search Engine Optimisation (SEO) to drive more traffic to their website, and to increase the number of potential clients contacting them.

However, SEO can be difficult if you don’t know what you’re doing. While a lot of law firms choose to employ a digital agency or marketing consultant to take care of their SEO for them, it is possible to do it on your own. The following are some of the actions that you can take to improve your firm’s search engine rankings:

Make Sure That You Include Your Name, Address & Phone Number On Every Page

As a local business, your law firm’s website will be much more accessible to Google search engine crawler bots if you have your address, name, and phone number clearly listed on every page. The best spot for it is usually the bottom right hand corner, but this will vary depending on your site design. Make sure that your address is correct, as it is essential when it comes to appearing in location-based searches.

Make Sure Every Page Focuses On A Keyword/Phrase

When you are creating content for your website, it can be hard to work out exactly what you should be focusing on. Search engine crawlers take keywords and keyword phrases into account, so make sure that you establish a specific keyword for every page on your website. Make sure that they keyword is closely related to the subject of the webpage, and make sure that you don’t overuse it.

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5 Reasons Why You Should Get Your Books In Order Today

5 Reasons Why You Should Get Your Books In Order Today

Unfortunately, a lot of small business owners don’t keep good records. Their paperwork is often all over the place until the night before they have to submit their BAS statement or annual tax return, which leads to a mad rush to get paperwork in to the Australian Taxation Office (ATO) in time. This can lead to all sorts of problems, including things like mistakes with your paperwork and penalties from the ATO. Here are our top five reasons why you should get your book keeping in order today:

  • It will save you time:

Although you might feel like you are spending a lot more time doing your bookkeeping if you keep on top of it every week, you will definitely save time. Filing everything in the right spot for future reference is much easier while things are fresh on your mind. If you aren’t sure about the best way to go about your bookkeeping, then consider speaking to an experienced accountant to get you started.

  • It will save you money:

For a lot of small business owners, completing their BAS statements or annual tax returns consists of collecting all of the paperwork that they can find and giving it to their accountant. Unfortunately, this means that the accountant will have to spend hours sorting through all your paperwork to find any documents that are important or relevant to them. This will end up costing you a lot more than if you were simply able to give your accountant a couple of files of well kept records.

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Finding Keywords You Can Easily Rank For

Finding Keywords You Can Easily Rank For

Whether you rely on SEO or paid advertising to promote your business website, one thing they both have in common is the need to research and establish the keywords which will bring you the best results.

It is at this early stage in the process that many business owners’ eyes start to glaze over, either because they are new and don’t have the first idea where to start, or they’ve tried before and got totally lost.

This is understandable as there is so much information published online about keyword research that it’s enough to make anyone’s head spin.

Firstly, let’s get the terminology right to clear up some confusion. For the purposes of SEO, a ‘keyword’ can be a single word, such as ‘dog’ or more than one word such as ‘dog training’. You might see some claim ‘dog training’ is a ‘keyword phrase’ and they are not wrong but for the most part we’ll call them keywords whether they have one word or more than one word.

The definition of a keyword is it’s a word or words which web users type into the search engines when they are looking for something online. For any given keyword which website owners want their sites to be considered relevant for in the eyes of the search engines and in particular Google, they will implement search engine optimisation (SEO) to boost their ranking.

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How a Financial Planner can Help You Start Your Business

How a Financial Planner can Help You Start Your Business

Do you have a great idea for a business? Many people get wonderful ideas, but they don’t think them through fully and so are more at risk of failure. If you have an idea about starting up a business, it can pay to speak to a financial planner to help you clarify matters. No business can run without some kind of financial planning to ensure its success.

A financial advisor can help you analyse your business idea in the following ways:

  • They will discuss what goods or products you will sell or what services you will offer.
  • They will help you decide whether your idea is feasible.
  • If your idea is great, they will tell you how to protect it so it is not stolen.
  • You can discuss with them whether there is a market for your product or idea
  • If you don’t have the right skills, they may suggest what you need to do to get them
  • They can point out your competitors
  • You can discuss with them what difference your idea has from what is already available
  • Last but not least, they will talk about finances with you and help you to write the financial part of your business plan.
  • They may even suggest investors who are likely to be interested in financing your business.

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The Lease and Your Lawyer

The Lease and Your Lawyer

One of the main things to have when running your own business is to have professional advisors. These would include digital marketing consultants and someone to handle legal issues. Your lawyers would be on hand to handle any legal matters or even a crisis, should one develop. While most business owners have consulted solicitors when setting up a business, often they think there is no need to keep in contact because they expect it to be trouble free in the days ahead. This may not be the case.

  • Lawyers will actually be needed for many of the normal things that are required in business. What about that lease you are about to sign? Do you really understand all the implications in it for your business? If the lease is drafted by the landlord’s solicitor, it will be to his favour, not yours. There could be clauses that prevent you from doing many things with your business and will cost you a lot of grief if you go against what is written there.

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How Your Eyes can affect Your Business Image

How Your Eyes can affect Your Business Image

Every person who is in business should be aware of the fact that their appearance counts a great deal towards their success. While you don’t have to be the most beautiful woman or the handsomest man, if you present a sloppy appearance your business contacts will often disappear very quickly. While some people may rush out and get botox treatment for wrinkles, there are other things you can do to ensure your looks are working for and not against you in business.

The eyes are one of the most important parts of the face. They are what people look at when speaking to you. When a person never makes eye contact, they appear shifty and as if they cannot be trusted. That is why it’s important to ensure your eyes are always at their best. This means getting enough sleep at night so your eyes are not bloodshot and have no dark bags under them.

If you wear spectacles, it might be necessary to start wearing contact lenses instead, especially if you are still relatively young. Specs can make a young person look older, but often, it’s the design of the frames that is at fault. Heavy, dark coloured frames may be in fashion, but they certainly don’t suit every kind of face. Someone with a small face or who is of a small stature can look more like an angry goblin with such frames; lighter or frameless ones are better.


It’s also important to get the kind of lenses that are non-reflective. That way, even if you are facing the light your eyes will be visible through the lenses. Otherwise, all that will be seen of your eyes are two squares or ovals of light. No one will be able to see your expression properly.  And if you want to gain trust, people must be able to see your eyes.

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Heed Well This List of Advice For PPC Marketers

Heed Well This List of Advice For PPC Marketers

Digital marketing advice from Search Marketing Standard has a list of things every internet marketer should know (but probably doesn’t). OK, a couple of these points might be old news, but a couple more of them surprised even us.

One point about adult ads: It seems a paradox that you can advertise adult-focused products and services on Google AdSense, but you can’t have a page with adult-oriented content (ahem, porn) and have Google AdSense ads displayed on that page. What gives with the double standard there, Google?

Also, the prohibition against advertising weapons strikes us as a slippery slope. What about Martial Arts defense classes? Mace canisters and alert whistles? Hunting gear? “Weapons” is a pretty broad definition, and a quick check of sponsored links in a SERP for any kind of weapon will show a plethora of ads from sporting goods stores and the like. Even “brass knuckles”! What gives, Google?

On Page SEO Technique to Rank on First Page

On Page SEO Technique to Rank on First Page

Are you starting a new business and need to put your product as well as your website on the front page of the internet? You need to understand that product placement and product exposure is relevant if you want to create a great environment for your product. SEO techniques have helped websites in the past to push up the ranks of the websites among their competitors. These SEO techniques are a set of algorithms that are developed to help your website make it to the top of the recommended searches so that your website can facilitate more traffic.

On Page and Off Page Optimization:

When it comes to SEO techniques for boosting the rank of your website, there are two major factors that play a decisive role in helping your site: On Page and Off Page optimization. In this section we will take a comprehensive look at the On page SEO optimization techniques that are essential. Let me make it clear that you should not get confused with the terms On Page and Onsite SEO optimization since they are not at all synonymous. In On page optimization, a target keyword is chosen and optimized which can include keyword placement, heading, quality of the content along with a list of other factors.

Need for On Page Optimization:

Have you ever posted something on the internet and yet not got the rank you would imagine to get? Well this is because you have not systematically engineered your content to imbibe SEO techniques. On page optimization will help you get the boost in rank you desire if the website makes proper use of the SEO techniques which are a set of algorithms. Nowadays, Google and other search engines also consider other scores like social media votes, links, domain authority as well as references along with On Page SEO score to list the order of the websites when a keyword is entered.

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4 Keys to Google AdWords Optimization

4 Keys to Google AdWords Optimization

Google AdWords is one of the most promising techniques that is used by the startups as well as established markets to market their product. These AdWords help in garnering more customers onto your website. These AdWords provide for a playing levelled field for startups as well as for SEO backed industries for internet traffic marketing. 2016 saw a huge rise in the number of Google AdWords Marketing implementation by companies for their products. If you are a startup, you surely need to learn about this and implement it in your analysis. In this section we will take a look at the 4 major keys for AdWords Optimization.

Keys for AdWords optimization:

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14 Tips for Creating Successful Adwords Campaigns

14 Tips for Creating Successful Adwords Campaigns

Adwords is a form of digital marketing and a way of advertising on Google. To start you need to find out what words people are using to search on Google for your products or others like yours. If there are no searches for your product an Adwords campaign will be wasted. You can use Google’s Adwords Keyword Suggestion Tool. This tool will tell you what keywords similar to yours have been searched for and how many times.

It also gives the cost of each keyword. This  allows you to choose your keywords for both number of searches and cost. Once you find out these details, your adwords campaign can get going, however if you are a newbie to the world of adwords take care that you don’t just allow your money to drain down a bottomless pit. Here are some tips to help you.

  • Set up a daily budget and don’t go over it.
  • Have a clear goal in mind. The usual goal for adwords is to increase your sales.
  • Set up your ads with your target customer in mind, using keywords that they are likely to use.
  • Include the same keywords that are in the ad on your landing page to ensure your ad is accurately worded and the end result is what the customer is looking for.
  • Include negative keywords targeting when setting up your ad. There will be some keywords that have different meanings or shades of meaning. Glasses can mean eyeglasses or wine glasses. So you need to weed out those people who are after something different.

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10 New Rules of Content Marketing

10 New Rules of Content Marketing

Content Marketing is one of the primary necessities of increasing your ranks when your product gets searched on a search engine. You need to incorporate good content marketing strategies along with SEO techniques if you plan to build a great ranking for your company. In this section we will take a look at 10 of the best rules that you need for content marketing.

Listen to your audience

Whether you are doing the work yourself or employing a digital agency to do it for you, make sure that you listen to your audience so that you understand what they want to change in the company or in the way you handle your business. Since it is the customer’s market, you need to pay close attention to every detail.

Be Real

You need to have strategies that will help your grow by keeping in mind the necessity of the customer’s needs. Even if you have a great strategy but the customers do not want it, you need to try to satiate your customers with something else.

Focus

Make sure that you focus your energy towards a single section or fragment of people. Try to appease the complete crowd and you will end up having nothing.


Rule of One thirds

The rule of one thirds is that one third of the content should be original content, one third should be influencer based and one third should be licensed.

Visual content

Do not try to post bad visual content on your page. Make use of authentic and enticing content that include videos and photos to get your customer hooked.

CMS

Make sure to get a CMS and regularly check if it is working for you. Choose the right software and platform since CMS is the answer to your problems and will help you stay organized and will also make sure to scale your content.

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3 Ways SEO Marketing Can Help Your Business

3 Ways SEO Marketing Can Help Your Business

When you have a website it is like having a really big advertisement for your service or products. But unless you get it right, this website may never be found by the people who could become your customers. There are millions of websites on the Internet and a good portion of them are likely to be offering the same things as you. Not all of them can show up on the first page of the search engines.

The problem is that most people who are searching for something on the Internet do not look past the first page of results that come up for their keyword. So your website may never be seen – unless you do some simple SEO marketing.

Here are three ways such marketing can help your business: –

  • Firstly, the right SEO techniques can make your website show up on the first page of Google so it does not remain invisible. What are the ‘right’ SEO techniques? There are many ways to make your website show up, from the actual design of the website through to the content on it, the keywords used in the text, the value the text gives to your visitors, the images and/or videos used and the inbound and outbound links – and where they lead to. You may think that design has no bearing on the matter, but what if you were looking for hiking boots and came across a website that featured ballerinas or dancing shoes in its header image? Would you click on that one, or one that showed say, mountains along with hiking boots?

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2016 Social Marketing Trends

2016 Social Marketing Trends

2016 has been a great year for the development of social marketing techniques that will help people and companies use the social media to market their product. The people have realized that it is the only social media that can help broaden your market base as well as help in promoting more of your product. In this section we will take a look at the social marketing trends in the year 2016.

Increase in the number of Videos

The year of 2016 saw a huge increase in the number of videos that were embedded in the content. This is a positive point that you need to understand since embedding a video into your content will be beneficial for your marketing purposes. The video can either be an educational video, explainer videos along with entertaining videos.

Pay for exposure

This is a great method that was widely followed by most of the startups in 2016. They relied on pay for exposure for getting their content on the website exposed on social media. The pay for exposure works for social media marketing like on platforms like facebook who you need to pay for every hit you get. This type of social media marketing allows you to tackle only a specific kind of traffic whose conversion rate of traffic to customer rate is high.

Marketing Automation

Like the name suggests, you need to create an automated method for your marketing. You cannot always rely on sending emails to your customers. These marketing automations will help you create a better system that will help you target your audience on multiple channels simultaneously. You need to install this software so that you can keep track of the growing needs of your company as well as service the people around us.

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How Web Design Plays an Important Part of Marketing

How Web Design Plays an Important Part of Marketing

Many people think of web design as the visual aspect of what they see when they surf to a website. This is mostly the header graphics and sometimes the images and text they see on the first page. However, website design is much more than this and a lot of it is even hidden from view. Good web design makes the website easy to navigate, giving the visitor an experience that is pleasant and simple.

If your visitors get annoyed because they can’t easily find what they want, they will soon click off your website and look elsewhere for what they want. So website design that is wrong in any way will soon lose potential customers. That is why it is important to get it right the first time around.

Get to the point

It is not just the ease of use that is important. Visitors like to know within a few seconds if your website offers them what they want. So text should be clear and to the point. Links should lead them to further information or to the product or service they want. They should be placed where it is easy for visitors to find, not hidden among unnecessary layers of text.

If most visitors get to your page by clicking on your ad, it should be a landing page set up with little information on it apart from what the ad was about, a contact link or a link to the page that shows your product. This page should then lead the customer easily to the checkout and they should be guided along each step of the way by obvious buttons that tell them what to do.

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Hacking the SEO puzzle for SME’s

Hacking the SEO puzzle for SME’s

The days are gone when you have to pay lump sums of money for marketing your SME. There are a myriad ways to market your product online through the means of the SEO’s. Make sure that you use these new age tricks to help you business flourish. In this section we will take a look some of the SEO techniques that will help your SME thrive and you will not have to spend your life savings on these techniques.

SEO techniques for better SME marketing:

Getting hold of Influencers

Like the word suggests, influencers are people on the world wide web who have a command over the masses due to their profession, experience etc. If you want Influencers to invite or write up positively about your SME, you need to create alliances with them by:

  • Connecting a client and the influencer
  • Recommending a new website the influencer may be interested in.
  • Give honest and intelligent answers to their opinions so that you are in the limelight.
  • Share their ideas in your community
  • Help them in their problems which can be SEO or content related on their websites.

Affiliate Marketing

This is great way to get ahead of the market when you have lesser resources in your kitty. You can let others invest and market your product for you and give them a percentage of the profits. This is also an example of performance based marketing. There are many examples of websites like Hasoffers who will help you connect with the marketing agency who will market your product.

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Why Social Marketing Works

Why Social Marketing Works

Social marketing works because ultimately, people are social creatures who like to talk to each other, share their lifestyle adventures and have their voice heard. Social marketing allows this interaction between business and consumers and it is virtually the only way it can occur.

It is pretty well impossible for an individual to phone or email a company and get a person who knows what they are talking about and can tell them what they need to know. And with many businesses outsourcing their enquiry department it is often very difficult to understand the accent of the person who answers the phone. And since so many people spend a lot of time on social media or online surfing, it is simply a great way to interact with them.

Social marketing also works because you have control over your time. You can schedule a certain amount of time per day to answer queries or to check out what people are saying, rather than being caught at a busy time on the phone or during a business meeting. It gives you more time to formulate a reply to questions when you can read what is written and think about the answer before typing it in. So in effect, it makes you more efficient and productive to go through social media for marketing.

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How Adwords Work For Your Business

How Adwords Work For Your Business

What are Google AdWords?

If you are a small business, you need to understand that most of the internet traffic uses Google to search for their desired products. Google AdWords is the component on the internet that gets you the desired traffic onto your website. So if you are planning to make a huge splash in the market, make sure to get Google AdWords for your product. These AdWords entice customers and drive them to your website. In this section we will take a look at some of the advantages of using Google AdWords for your business.

Advantages of Google AdWords:

Getting Viewed

If you are a startup and want your website to be on the top ten searches of Google search, you must know that you are playing in the big league and competing with the big industries that have used SEO techniques to get their business on the top. But with the use of business AdWords you will have a leveled playing field which will give you equal opportunity of being viewed if you have similar products. Or you may be even highly ranked if you have better products than the competitor.

Reaching out to all

The google AdWords also help you target your audience with precision. For example if you are a local business, a small store or have limitations on your distribution rights, you can use the google AdWords to help regulate your customers to the searches. This also helps you in reducing the cost of spending on unwanted customers looking for your product. This helps in saving ad dollars. These ads can help you cover particular geographies that include target countries, areas within the country etc.

Get your location to customers

If you are a business, you would definitely want your customers to want to know your location. Letting your customers know your location helps your business profoundly. It will help you get more and more reviews as well as a business with a location is more is more trustworthy for customers to believe in. So now get your company out there with Google AdWords. Finally it also allows your customers to get detailed location details about your company.

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How to Design Emails That Always WOW Readers

How to Design Emails That Always WOW Readers

About Designing Emails:

As a company you need to send emails to various people to convert them into your customers. It is through these emails you will have the capability to show them your product and capture them as a customer/client. This is one of the main reasons that you need to design your emails in a standard and tested way that will help you get a better conversion rate. In this section we will take a look at some of the most basic yet effective ways that will WOW your readers.

Some basic qualities of a perfect mail:

  • You need to maintain a minimum word count in your subject line so that the potential readers are not bored of your product. They need to understand the highlights of the product in the shortest possible way. Make sure that your subject line does not have more than 50 words.
  • Make sure that you have a replying email address the customer can reply back to you. This is one of the most important features of building a customer friendly email. Never use the “noreply@company.com” which does not allow the users to reply back to the company.
  • Never try to make the readers open the emails on false pretences. This will help you get the clients open the mail but these clients will also report you or unsubscribe you if they find out that you are cheating

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7 Tips to Make Your Email Marketing More Successful

7 Tips to Make Your Email Marketing More Successful

Many businesses send emails out to their customers, having offered some incentive for them to sign up first. We have all heard the old saying that the gold is in the list, but unless that list actually opens your email there won’t be any gold within sight.

There are many ways to make your email marketing more successful.

Here are 5 tips to help you.

  • As mentioned, getting those emails opened to start with can be a challenge. When an email comes into the inbox, all the recipient sees is the headline. So if you are having trouble getting your emails opened, you need to pay attention to what intrigues people. In fact, humour and mistakes that others make are two biggies. People love to laugh and if they know your email will do that for them, they will be eager to open it. They also like to know that other people made a boo-boo because it makes them feel better about doing similar things. Plus, it also makes them feel slightly superior if they haven’t made the same mistake.  So your email heading can be something outrageously funny or even just outrageous, or it can tell them what mistake you made and how you fixed it. Or perhaps you can recount a mistake someone else made and how you – and they – can avoid it.
  • Keep your email simple, short and to the point – including the joke, if you tell one. No one has time to read lots of unnecessary information. Your recipients have busy lives too, so respect this and send short notes with bullet points. For further information, include links they can click on if they want to.

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How to Get Better at Email Marketing

How to Get Better at Email Marketing

As a company, you will be sending important emails to your clients either for hooking them onto your product or to give them new insights into your product. Your email should be informative as well as it should follow a set of rules that have been proven to get people to convert faster. Since Email Marketing is such an integral part of marketing your product we have taken the liberty to help you get the best email marketing tips.

List of Email Marketing tips:

  • Your subject line should be short and sweet so that the people reading it do not get bored of the lengthy subject line you have written. Make sure that the subject line has a distinguished punch to it so that people feel more and more intrigued to open and read the email. The subject line should not have more than 50 characters.
  • Make sure that the users have the liberty to reply to your messages at all times. Having a ‘noreply@company.com’ will not help your business grow. You need to understand that the customers need to talk about your product and ask queries to you regarding the subject. The above mentioned email addresses not only makes your company look non-responsive but it also reduces the percentage of your customers.
  • Make sure that you personalize the emails so that the person on the other end does not feel like he is talking to a robot. Use the names of the people you are referring the email. It is obvious someone loves to read his/her name at the beginning of an email.

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Social Media Marketing Explained

Social Media Marketing Explained

Social media marketing (SMM) is a way of marketing goods or services using social media sites such as Facebook, Pinterest, Twitter and so on. One way to do this is to have buttons for sharing on your website, then when someone finds what they want, they can immediately show it to all their friends. Very often the comments they make about a product or service go viral, so it is essential that what they say is good, rather than bad.

However, even if bad comments are posted it gives business owners the opportunity to get into the conversation to limit the damage or explain what the problem was and how it is being fixed. People love to feel that they are being heard and social media gives them a voice to comment or in some cases rave on about the product they love – or hate.

Some businesses think that even bad comments are good in that they stir interest as everyone jumps on board to see what the trouble is. If that trouble can then be resolved in a calm and lucid manner, it gives everyone a chance to see that the company is interested in what their customers need. This can be very good for the company and can actually help to establish their reputation as a business that cares about their customers.

It is also helpful for a company to hear exactly what consumers need. If you market white t-shirts and many people on Facebook say how they love the t-shirt but would prefer a specific colour, then it gives your company the chance to add that product to your range. This can certainly increase sales, especially if you mention that such a shirt was requested by x number of people so here it is.

Other social media such as Twitter is good for letting your followers know when a product is available, without having to set up a Facebook page or take ages to draft content. With just a few words and a link, you can give consumers a chance to find the product they want and they can easily and quickly re-tweet the information to their friends and followers. This becomes like a ripple effect that can widen out to include many more people than you may have imagined.

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Smart Ways to Merge Content Marketing with SEO

Smart Ways to Merge Content Marketing with SEO

Getting your blog or website up is need of some boosting that can help them get the reviews as well as the rankings when a customer types in a keyword. Content Marketing and SEO are the techniques that will aid your website to become more stronger as well as more popular. These two types of techniques need to be used alongside each other to extract as much internet traffic it can get. Understand that running them as separate campaigns will not have as much benefits as much as you would have got if you used them together.

In this section, we have listed some effective tactics for linking your content marketing with your SEO:

Interesting Content

Most of the people refer Wikipedia for their knowledge. This implies that if your content is somehow referred by Wikipedia, there will be a tremendous boost in your rankings. Thus you need  to make your content extremely informative, easy to understand as well as descriptions with visual aid. Wikipedia has a turnout of around a 100,000 people per month. If a fraction of these people read about your link or paste your link, you will be rewarded with good ratings.

Make use of quality content

This is perhaps the most important part of getting good ratings and merging content with SEO. You need over stuff keywords into your content for the purpose of good rankings. Make sure that you use quality contents that are devoid of plagiarism and which include informative and unique content. Write informative and quality blogs that feature approximately 2000 words which has been calculated as one of the attributes of a good SEO tactic.

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Why Search Engines Frown on Black Hat SEO Marketing Techniques

Why Search Engines Frown on Black Hat SEO Marketing Techniques

To understand why search engines frown on Black Hat SEO marketing techniques, first you have to know exactly what they are. In general terms, black hat marketing is trying to hoodwink the search engines into placing your website high in their rankings so it will appear on the first page of the results for a given keyword.

There are many ways you can do this, but be warned; if the search engines catch onto it, your website could become history and you will lose any benefit you may have achieved with those extra customers or higher ranking.

Basically, search engines are in the business of helping people find what they want. If they don’t do this well, people will not want to use them. Black hat methods of marketing often lead searchers to websites that are spammy or that offer something they are not interested in – or to a website that does not give them the value that they could and should have found. They tend to blame the search engines rather than the website owner.

Black hat marketing techniques include: –

  • Using purchased links or link farms to get links to increase their traffic
  • Keyword stuffing – overuse of keywords
  • Invisible text such as white text on a white background can be picked up by Google bots
  • Doorway pages
  • Adding keywords unrelated to text – slightly different from keyword stuffing
  • Changing the contents of a page completely after it has been ranked
  • Cloaking – the practice of hijacking a link to take clickers to a page different from what they expected.
  • Duplicate content – using the exact content another website has used.

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Social Media Marketing To-Do’s

Social Media Marketing To-Do’s

Social Media can be your strongest weapon if you plan to build an empire of your SME. The leverage you have with the powerful content you have stored in your SME can be targeted directly using social media which is also one of the most cost effective tools in the area of marketing. In this section we will take a brief look at the various techniques you can implement into your business model so that you can gain maximum benefits through the use of social media.

Social Marketing techniques:

Law of Listening

Make it a point to listen to your customer base from time to time to gather more and more input regarding the quality and improvements of the company. Also make sure that you join the discussions of the clients and help them solve their grievances or contribute to the opinions.

Quality content

Make sure that you have the best quality content in the market so that your readers are hooked onto it as soon as possible. You need the users to stick onto your content and read it thoroughly rather than they just open and close your link. This should be your primary concern when you are talking about getting your customers through social marketing techniques.

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Top Email Marketing Tips

Top Email Marketing Tips

Email marketing is one of the most popular ways to conduct business simply because it is quick and easy. Websites like AWeber and MailChimp make automation easy; you can schedule a whole host of emails to go out at certain times and dates, find and insert images more easily and even segment your customers in order to market to them more effectively.

However, not everyone can write an email in a way that is effective. Businessmen and women may be super stars at running their business, but not at writing copy. They may get caught up with business and forget to get those emails out, or they may delegate to someone else who does. There are many ways to wreck what should be a good marketing strategy, so here are some tips to make the whole business easier.

  • Since conversion rates for email is said to be four time higher than social media give visitor to your website a specific gift for signing up to your list. This can be a private showing of your new goods, a downloadable PDF or eBook with valuable information, or something else of value to your target audience.
  • Use a double opt-in where each person has to click on something to give you permission to send them email. This weeds out those who are not terrible interested. A small, interested list will convert better than a large one that is not interested.

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Top 5 Latest SEO Strategies

Top 5 Latest SEO Strategies

If you are not content with the rankings of the content you have uploaded which can be in the form of a blog or else a website then it may not be the problem of the product you have designed or the quality of the content you have written, it is probably the way you have presented the product to the traffic on the internet that has stunted the growth of the product. SEO techniques are the solution to the problems you are facing. These techniques are an algorithm that is created that abides by the laws of the search engines to optimize the search result of your page. In this section we will take a look at the 5 major SEO techniques.

Create an Influencer

It is mandatory to have an influencer if you want your ranks to be boosted upwards. An influencer is a person who can link your blog or your website to the general public. This person needs to have public appreciation and be a master. Having such a person is a great SEO technique that will help you garner more views from the internet traffic.

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How to Avoid Keyword Research with Adwords

How to Avoid Keyword Research with Adwords

If you have little time and hate keyword research you’re in luck because Google has Adwords Express. These are automatically generated adwords campaigns that you don’t have to do very much research to get them up and going. However, you do have to have your website set up and bringing in at least some traffic to start with. So how does Adwords Express work?

Keywords for categories

All you need to do is tell Google what keyword or keyword phrase you want to use. It is usually a broad match keyword so that the keywords Google generates automatically have a good chance of being the ones that are suitable for your product. Google then observes search trends about this keyword and automatically sets up a campaign based on that information. This is ideal for a niche that is large as it can bring in many keywords that people use to search for the product or service. For instance, if you do website design, that would be your keyword and Google would use similar ones such as ‘top website design’ and ‘website design company’. It is very accurate for a broad genre.

However, if you want to advertise in a narrow niche, it doesn’t seem to be as accurate as it doesn’t worry about negative keywords. That is, those keywords that sound the same but have a different meaning.  So people may click on your ad and use your budget up for no results, as they were after something quite different.  This problem can be minimised by taking care with your headline.

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Web Design Trends to Boost Conversion

Web Design Trends to Boost Conversion

The web design is one of the most important things that will help you either build or deteriorate your business. Analysis has proven that your clients will determine the quality of your site just by taking a look at your website. These customers make up their mind just within a fraction of a second. You need to ensure that you have the right mix of the following components so that the users fall in love with your website. It is only due to proper designing of interior pages that will help you have better conversion rates.

Tips to boost your conversion rates:

Full width Images

Analysis has proved that having a large width image will help your company have a better effect on the masses rather than small and clumsy images. It helps people to wait and take a look at the images and read. It is better to use happy people or use cinemagraphs to represent your layout. This will help people get more attracted to your website.

Split Screen

Your company may have multiple products to offer. You need to help your customers instantly on to the relevant page so that they do not get distracted or bored. For this purpose you can you can use the split screen layouts which basically splits the screen into a desired number of proportions to help target your audience.

Monochromatic Colors

You need to have monochromatic colors in your CTA (Call to Action) and it should definitely stand out from the rest. The CTA should be vivid on a neutral background or should be contrasting in nature. This will help catch attention of more people on the internet.

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How Web Design Can Drive Your Marketing Strategy

How Web Design Can Drive Your Marketing Strategy

Statistics show that a visitor to any website makes up their minds about it within the first five seconds. Sometimes it takes even less time than that. If your website looks spammy or unprofessional, most visitors will not convert to customers. There are many ways to get traffic, but once it lands on your website, good web design can keep it there longer.

Excellent web design can convert that traffic to paying customers and even, to repeat customers. This is usually what a business website aims to do. Unfortunately, many fail miserably at this goal. There are many components of a website that can make it attractive to visitors and convert them to happy customers. Having a page that load quickly and contains all the visitor needs to know without allowing any distraction from the end goal can be considered a successful one, especially if that website contains everything necessary to keep the customer safe and provide for their needs.

Don’t throw your budget down the drain

Using a professional responsive website designer can be one way to ensure your business website is a success, but many people starting out are on a budget and try to do it all themselves. They are not likely to succeed unless they have some experience in design and website building. Unfortunately, businesspeople who are on a strict budget tend to choose cheap options with companies who offer a great deal but don’t come through with a great website.

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3 Important Components of SEO Marketing

3 Important Components of SEO Marketing

SEO stands for Search Engine Optimization, so SEO marketing is basically using the search engines to market your business. However, there are good ways and bad ways to do this. The good ways may take more time and effort, but they will ensure that your website is not penalised by the search engines – and they will give value and a good reputation to your website for many years to come.

The ‘bad’ ways – known as black hat SEO – are frowned on by search engine and as they become ever more vigilant, will eventually lose their value to your business and you may even find your website banned. Another reason to work on the good or white hat ways is that it is free; at least, it can be free if you do the work yourself. And who better to do it, since you are the one who knows your business better than anyone else?

There are several components of SEO marketing: –

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6 Myths about SEO

6 Myths about SEO

Search engine optimisation (SEO) is a way of getting a better rank for and more traffic to your website using non-paid methods such as high value content and links. However, like many Internet based things there is a lot of misinformation out there which leads to myths about SEO and SEM, which simply means search engine marketing.

It is a good idea to find out what is true and what is false whether you want to have a successful web business or use a website to enhance your bricks and mortar business.

Here are six myths about SEO:-

  • All SEO techniques are spam so it is something to be avoided at all costs. This is simply not true, even though some techniques certainly are spam and you can create a website using spammy methods of SEO. However, serious business people who value the integrity of their website and the reputation of their business will make it their business to find out what those black hat methods are and avoid using them.
  • Not everyone understands SEO fully, and this leads to further misconceptions, especially since what once worked may not now be applicable. One of these misconceptions is that meta tags and meta descriptions will help your page rank higher. While this may have once been the case it is no longer true as search engine algorithms have changed. However, having relevant keywords in your meta tags and descriptions will certainly help people find your website if they use those keywords in their search. So having relevant keywords is still good for your traffic and hence, potential sales.

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Will Your Small Business Become a Statistic?

Will Your Small Business Become a Statistic?

Many people who start up a small business see no need for a business plan, insurance, proper organisation or even a lawyer. They quickly join the ranks of those businesses who disappear, to be found only in the statistics of failed businesses. Choosing lawyers to help you set up and run your business is just as important as having a business plan and getting insurance.

For a start, business solicitors can quickly identify any legal issues that your business may have and help you to avoid them before they cause trouble, such as a heavy fines or other penalties. While you are not likely to need their services every day of the week, it is good to have the same legal aid that helped you start up to advise to inform you in the days ahead, when you need it.

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